INCLUDEPICTURE http//ciklife.files.wordpress.com/2010/04/yellow_label_100s.png MERGEFORMATINET SIM-RMIT University Marketing Principles (MKTG1199) Practical Assignment Marketing Plan Done by Wong Shi Min / S3352219 Wong Yu Hao / S3352026 Ong Jian Wen Eugene / S3352264 Ang Si Min Joan / S3351825 See Toh Jia Hui / S3352382Table of Contents Executive Summary Introduction Situation Analysis Lipton - Company Profile Lipton Yellow Label Over the Rest Suppliers Intermediaries Sustainable Development
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The Forgotten Founder The Forgotten Founder Thanks to a never-ending campaign by Apple’s powerful public relations machine to protect the myths surrounding the company’s origin‚ almost everyone believes that Apple was started in a garage by “the two Steves‚” Stephen Gary Wozniak‚ 25‚ and Steven Paul Jobs‚ 21. Actually‚ the operation began in a bedroom at 11161 Crist Drive in Los Altos (the house number changed to 2066 when the land was annexed from the county to the city in late 1983)‚ where
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Munich Re Foundation From Knowledge to Action International Labour Office Geneva Protecting the poor A microinsurance compendium Edited by Craig Churchill Protecting the poor A microinsurance compendium Protecting the poor A microinsurance compendium Edited by Craig Churchill Munich Re Foundation From Knowledge to Action International Labour Office Geneva International Labour Office‚ CH-1211 Geneva‚ Switzerland www.ilo.org in association with Munich Re
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