analysis is indeed significant for all operators in any industry. Product Overview Procter and Gamble ’s Tide is among the most popular and widely patronized detergents in the world. P&G takes pride in pronouncing that the product is its flagship brand (Decker‚ 1998). Since its launching in 1946‚ the world ’s first synthetic detergent established its market supremacy. With its wide array of products offered such as Tide Liquid‚ Tide Powder‚ Tide with Febreze Freshness‚ Tide Coldwater‚ Tide with
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INTRODUCTION OF FMCG INDUSTRY FMCG’s or fast moving consumer goods are the products which are frequently purchased by consumers including toiletries‚ soaps‚ cosmetics‚ teeth cleaning products‚ shaving products‚ detergents‚ other non-durables such as glassware‚ bulbs‚ batteries‚ paper products‚ plastic goods etc. They are such items which are consumed daily or become necessity for human being. Everyone needs toothpaste as soon as they get up to washing their hand from soap after having their
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Surf Excel Vs Ariel Brands War Surf Excel Arial History Introduced by Unilever Pakistan in 1948 under the brand name ‘Surf’‚ its deep rooted heritage has made it a national icon. Surf Excel is known for its famous tagline ‘Daag tou achay hotay hain/Dirt is good’. But this is much more than just a tagline. It is a central philosophy that the brand lives by‚ with an intrinsic passion to ensure child development through tactile
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biggest innovation in the detergent industry. Over the years‚ Tide has grown to be one of P&Gs 26 billion Dollar brands. From being the world’s first compact detergent to being the first detergent to break carbohydrate and protein stains‚ the Tide brand has had a history of path breaking innovations credited to its name. Every hour‚ P&G produces over 400‚000 pounds of Tide! Tide entered India in the year 2000 spearheading P&G’s entry into the extremely competitive‚ India Laundry business. Over the years
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Surf Excel‚ launched in 1954‚ is one of the oldest detergent powders in India and Pakistan. Initially‚ the brand was positioned on the clean proposition of “washes whitest”. However‚ with the emergence of numerous local detergent manufacturers and the entry of other global brands‚ Surf Excel underwent various changes in its Brand Communication; from ’lalitaji’ to ’dhoondte reh jaaoge’ to ’jaise bhi daag ho‚ surf excel hai na’‚ and is today communicated on the platform of ’Dhaag achcha hai’. This
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products company‚ has a well-earned reputation as one of the world’s best marketers. P&G manufactures and markets more than 200 products that it sells in 130 countries around the world. Along with Unilever‚ P&G is a dominant global force in laundry detergents‚ cleaning products‚ personal care products‚ and pet food products. P&G expanded abroad after World War II by exporting its products‚ brands‚ and marketing policies to Western Europe‚ initially with considerable success. Over the next 30
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The Procter & Gamble Company‚ also known as P&G‚ is an American multinational consumer goods company headquartered in downtown Cincinnati‚ Ohio‚ USA. Its products include pet foods‚ cleaning agents and personal care products. Prior to the sale of Pringles to Kellogg Company‚ its product line included foods and beverages.[2] In 2012‚ P&G recorded $83.68 billion dollars in sales. Fortune magazine awarded P&G a top spot on its list of "Global Top Companies for Leaders"‚ and ranked the
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traces the detergent market and the demand for one particular detergent in Mahabalipuram‚ a small township in Tamil Nadu. Surf Excel is a leading detergent brand produced by Hindustan Unilever Ltd in India. This product is marketed in different price ranges and quantities. There is a wide range of categories under surf excel which are designed for different types of washing machines‚ fabric‚ and needs. The decision to choose this brand came from a quick scan of the most popular detergent brand amongst
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infrastructure and a good pool of talent‚ and provides a high quality of life. P&G later bought out its joint venture partners and used this base to expand. Initially marketing products that were successful in the United States and elsewhere‚ such as detergent and diapers‚ the company has since moved into feminine products‚ cosmetics‚ and pet food through both organic growth and global acquisitions that had operations in Japan. P&G went through some ups and downs in the early seventies and late eighties
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consumer-goods companies. Some 99 percent of all U.S. households use at least one of P&G’s over 300 brands‚ and the typical household regularly buys and uses from one to two dozen P&G brands. P&G sells multiple brands of laundry detergent‚ bath soap‚ shampoo‚ dishwashing detergent‚ tissues and paper towels‚ deodorant‚ fabric softener‚ cosmetics‚ and disposable diapers worldwide. Moreover‚ P&G has many additional brands in each category for different international markets. For example‚ brands unique
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