Arcor: A Latin American confectionary player is globalizing its business According to this case‚ Arcor wanted to expand its business outside Latin America; however‚ it had three major challenges‚ including becoming the No. 1 Latin American confectionary and chocolate company; continuing to grow and establish itself in high development potential markets outside Latin America; and strengthening product penetration in the most demanding markets in the world. However‚ Arcor needs to overcome
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Arcor: Global Strategy and Local Turbulence Globally the confectionary industry is a highly competitive industry and attractive in the emerging and developed markets. While North America and Western Europe accounted for over two-thirds of sales‚ the newer markets in less developed countries are still looked at as high profile targets by chocolate and candy companies. Confectionary companies are looking to expand more into emerging markets because of the fact they believe the life cycle of their
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Arcor should continue to focus on its internalization plans to expand its footprint within Latin America as going global at this point in time is too risky and outweighs the opportunities. Arcor has the ability and capacity to successfully dominate the Latin America market and has much room for growth. See exhibit 13 which illustrates how Arcor has captured a minimal percentage of the market in Lation America outside of Argentina. A new group of countries in Latin America are emerging as stronger
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business performance and how to better serve clients. The CRM data system developed by RBC could capture millions of daily client transactions; the final goal is to serve the customer at the individual level. This RBC’s vision was confirmed by a study realized in 1997 which revealed that customers wanted banking where they were: Well understood‚ their needs anticipated and their business was valued. In this Environment‚ mass marketing to huge customer segments simply wouldn’t work. In order
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Harvard Case Study Analysis What is an ANALYSIS? analysis Function: noun Inflected Form(s): plural analy·ses \- s z\ Etymology: New Latin‚ from Greek‚ from analyein to dissolve (from ana- + lyein to loosen‚ dissolve) + -sis -1 : separation or breaking up of a whole into its fundamental elements or component parts 2 a : a detailed examination of anything complex (as a novel‚ an organization‚ a race) made in order to understand its nature or to determine its essential features : a thorough study
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Harvard Case Review and Analysis 1. Jeff Immelt’s strategies for GE were solid in a theoretical sense. The company should have been delivering above-average returns and seen all the positives that he preached about it. The reason this did not happen and they faced some humiliation in 2008 until 2010 were due to GE Capital. Immelt thought that they were diversified enough to survive the economic downturn. However this proved to be wrong. In an interview for BusinessWeek magazine David Magee
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Case Study: Infosys Infosys is a Global IT service company based in India. It was founded in 1981 by 7 mid class men with a capital of $250 borrowed from their spouse. In 2008 the company is employing 85‚013Software Professional and 6‚174support employees. The value of the company was summarized by one of the founder in the sentence: “ professionally owned and managed‚ with good corporate governance‚ good employee management and good ethics.” The company saw an exponential growth coming from
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Market Soft Case study Situation: MarketSoft founded by Greg Erman‚ in 1999 had designed an innovative software product that addressed the problem of managing sales leads across the “extended enterprise”. The product eLeads was strategically developed upon extensive research to address three critical areas many of the fortune 1000 companies in the modern times are facing: 1.Leads get lost 2. No qualifying systems for the leads exist and 3.The leads are never tracked. Problems: 1. The entire
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What did you find impressive about the way Karcher handled the process? (i.e. the things that would work for your company) It is clear from the case study that one of the benefits of Karcher’s approach was that it sparked his imagination and motivated him to look for ideas and invent new features for the Presenter. His method gave him a new sense of inclusion in the product development. Listening to the customer gave him an awareness that the engineer’s personal tastes is not necessarily what
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Ameritrade – case study Executive Summary Ameritrade provides online brokerage services and operates an Internet-based financial management services business. 90% of the company’s revenues are from the provision of discount brokerage services. The company’s objective is to improve its competitive position in deep-discount brokerage. In order to achieve this objective‚ the company must grow its customer base‚ requiring an investment of $100 million to upgrade its technological capabilities as well
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