ROHM AND HAAS CASE WRITE-UP Problem Statement Rohm and Haas have a great product with the potential to make millions of dollars; however the end user is not aware of this product or its potential benefits due to their uninspiring promotional strategy‚ which really has only targeted large formulators and distributors leading to disappointing sales of Kathon MWX. The Kathon MWX has barely reached 6% of their targeted sales volume during its first five months and is nowhere near the potential $20
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Case Review: Rohm and Haas Thayer School of Engineering 11/4/2010 Background 2 1983: $2B worldwide sale from 4 segments Kathon microbiocide products: $25M Polymers‚ resins‚ and monomers Plastics Industrial chemicals Agricultural chemicals Fluid Process chemicals Specialty chemicals Petroleum chemicals Kathon 886 MW Kathon MWX Thayer School of Engineering 11/4/2010 Background 3 Metalworking fluid: 60 million gallons in the US Biocides kill microorganisms
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MERGERS AND ACQUISITIONS EMBA 2015 Name Brandon Bowles bb779@georgetown.edu Darrell Kent dwk29@georgetown.edu Assignment Dow’s Bid for Rohm and Haas Mid-Term Exam Date January 23‚ 2015 This assignment exclusively represents my own work. I have not discussed this case or this assignment with anyone and have done no outside research unless specifically authorized to do so. Signed__________________________________________________________________
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BUAD 880 Rohm and Haas Case Study 1. Purpose of the Report: Joan Macey‚ the Rohm and Haas market manager for Metalworking Fluid Biocides‚ was reviewing the marketing approach for the recently introduced Kathon MWX maintenance biocide. Rohm and Haas is one of several manufacturers that develop liquid biocide chemicals for eliminating microorganisms in metalworking fluids. The company currently manufactures the Kathon 886 MW concentrate biocide‚ the leading biocide in the concentrate biocide market
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Rohm and Haas Sayali Suryawanshi John F. Kennedy University Marketing Management April. 26. 2015 No. Words: 1604 1. What is Kathon MWX really worth to users (answer needs to be a dollar value that is supported through your reasoning‚ show formula for value) Kathon MWX’s primary benefit is that it keeps metalworking fluids in tanks clean for a longer period of time. Other competing alternatives when compared to Kathon MWX’s are less powerful and would need to replace the metalworking
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Faculty of Business Administration Academic Year 2014-2015 MBA 6503 Organizational Studies Case Report: DOW CHEMICAL: INNOVATING FOR SUSTAINABILITY By Vi Nguyen Student # 3503832 Instructor: Prof. Doug Flint October‚ 2014 Background on Dow Chemical Company (Dow) Dow‚ a multinational corporation based in Midland of Michigan in the United State‚ was R&D-intensive and diversified-industry leader in chemistries‚ advanced materials‚ and agro-sciences with technology-based products and
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Monday‚ October 30: Rohm and Haas (A) 1. What is Kathon MWX really worth to users? What is the economic value of the product to users? Or IN other words‚ how much money net would they save if they used Kathon MWX instead of their current product? · Without Kathon MWX Usage 4weeks Each machine uses about 2g. (50/24) of Met. Fluid Conc. with price 5.68$/gal during 4 weeks Cost of 1gal diluted fluid = 2 x 5.68$ = 11.4$ Disposal cost = 50gal x 1.36$ = 68$ Total costs = 11.4 + 68 = 79.4$
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The Acquisition of Prejudice The word ’prejudice’ comes from the Latin word pre-judicium‚ which means ’pre-judgment’. Without examining a person on his or her own worth‚ one has already adopted a negative attitude that implies a judgment. A prejudice is a mixture of beliefs and feelings that predisposes people to respond positively or negatively to members of a particular group. Prejudice is defined as a positive or negative attitude based on information or knowledge that is either irrational‚ unrelated
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[pic] INTRODUCTION The phrase mergers and acquisitions (abbreviated M&A) refers to the aspect of corporate strategy‚ corporate finance and management dealing with the buying‚ selling and combining of different companies that can aid‚ finance‚ or help a growing company in a given industry grow rapidly without having to create another business entity. In the Indian context‚ both the term “mergers” & “amalgamation” are used interchangeably. For instance‚ according to section
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