McKinsey Matrix (The GE multi factoral) With the help of McKinsey and Company‚ a leading consulting group‚ the General Electric Company (GE) developed a popular business portfolio analysis tool called the GE Multifactor Portfolio Matrix. This tool helps managers develop organizational strategy that is based primarily on market attractiveness and business strengths. Industry attractiveness might be determined by such factors as the rate of industry growth‚ the number of competitors in an industry
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5 0 3 -S0 8 14 D E E NER O‚ 2003 YOUNGM E MO ON Aqualisa Quartz: Simplemente‚ una ducha mejor «La fontanería no ha cambiado desde tiempos de los romanos» ––Tim Pestell‚ director nacional de ventas de Aqualisa Harry Rawlinson (MBS 1990) se quitó su abrigo y se dirigió hacia la recepción del South Kent County Marriot. «¿Me podría indicar dónde está el comedor?‚ preguntó‚ tengo unos invitados de Estados Unidos.» La recepcionista le señaló un pasillo decorado con fotografías de las calles y los
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Aqualisa Quartz: Simply a Better Shower Decision sheet Submitted by: Ankit Garg (Section B) Objective Develop a marketing strategy for Aqualisa Quartz Market Segmentation Basis Type Market Characteristics Pricing segment Premium Through showrooms‚ high performance and service Standard Rely on independent plumber‚ emphasize performance & service Value Convenience and price. Avoid excavation. Use independent plumber Distribution channel Trade shops Primary customer is plumber
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McKinsey 1. Based on the information provided in the case‚ what kind of organizational structure does McKinsey use and why? How is it connected to its mentality type (type of company within the Bartlett & Ghoshal typology)? Company has strongly embedded “One firm” structure‚ which relates to clients‚ employees and profits. They emphasise the individual consultant development‚ so called I-shaped consultants. It is team-based organisation with team-led sectors and segments. McKinsey’s have
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Although the Practice Olympics was only one of several initiatives he had championed‚ Gupta wondered if it was enough‚ particularly in light of his often stated belief that “knowledge is the lifeblood of McKinsey.” Founded in 1926 by University of Chicago professor‚ James (“Mac”) McKinsey‚ the firm of “accounting and engineering advisors” that bore his name grew rapidly. Soon Mac began recruiting experienced executives‚ and training them in the integrated approach he called his General Survey
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and Integral power showers. Shower buyers in the U.K. tend to fall into three pricing segments: Premium (e.g. Quartz standard Quartz pump)‚ Standard ( Aquavalve 609 and aquaforce 1.0/1.5bar) and Value ( Aqua stream manual and Aquavalve Value). Aqualisa sold electric showers mostly under a separate name‚ the “Gainsborough” brand‚ which sold 180‚000 units and retails for €95-€230. The most overwhelming choice amongst DIY market. The Aquavalve 609 was the company’s core product for the mixer shower
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Aqualisa Quartz Case Study 1. What is the Quartz value proposition to plumbers? To Consumers? To plumbers: a. Very easy to install - ’push-fit-connect-you’re done’ b. More profitable i. ½ day work (25% of previous time)‚ apprentices can do work also. Opportunity to install more and capture some of historical 6-month wait list ii. on average‚ plumbers do 40 to 50 a year (generally 2-day job)‚ but generally without reducing profit‚ will be able to do many more To consumers: c. Efficient
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McKinsey & Company: Managing Knowledge and Learning Group 2 – Section A Aditya Dave 11P005 Anand Jhunjhunwala 11P009 Pragati Sangal 11P031 Pratikshit Pandey 11P032 Saurabh Bhandari 11P041 1. What was McKinsey’s unique source of competitive advantage developed by James O. McKinsey and later by Marvin Bower? James O. McKinsey * Recruited experienced executives and trained them on an integrated approach which he called the General Survey outline * Sequence
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Aqualisa Quartz Marketing Strategy Final Paper Table Of Contents Executive Summary Situational Analysis SWOT Analysis Strategic Marketing Plan Marketing Mix Strategy Marketing Resources Exhibit Index 1) Aqualisa Marketing Plan Executive Summary ¡§What to do?¡¨ Harry Rawlinson¡¦s dilemma regarding the new innovative Aqualisa Quartz shower line should be considered an enormous opportunity instead of an enormous problem. This Harvard Business School case is an excellent
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Aqualisa had launched the Quartz shower‚ significant product innovation in the UK shower market in terms of water pressure‚ ease of installation‚ use‚ and design. But this new product is not selling well enough. I will make some analysis in order to understand the situation and make some recommendation for Harry Rawlinson on marketing strategy and ways to generate sales for the Quartz products. 1. What is the Aqualisa Quartz value proposition to plumbers‚ to consumers? Quartz offers
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