Aquafina History of the Brand The history of the company dates to the late 1980’s when Caleb Bradham‚ a Newbern‚ N.C. Pharmacist‚ created pepsi-cola and had the company legally registered in U.S.A by 1903. However‚ pepsi did not enter the Pakistani market until 1979.After being quite successful in the bevarge industry and seeing the vast potential the water industry had to offer. PepsiCo launched its mineral water brand Aquafina in 1994 Plants of the company in Pakistan There are many plants
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Kinley 3. Bailey 4. Aquafina 5. Oxyrich 6. Other 4. Why do you prefer to sell this brand to customer? 1. Availability 2. Quality 3. Customer pref. 4. Profit margin 5. Other 5. On what basis customer prefer to purchase mineral water? 1. Availablity 2. Quality 3. Brand 4. Price 5. Other 6.When a Customer talk of mineral water‚ Which brand comes into his mind? 1. Bisleri 2. Kinley 3. Bailey 4. Aquafina 5. Oxyrich 6. Other
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What markets should Pepsi target for Aquafina? What recommendations would you make foradvertising objectives‚ message strategy‚ andmessage execution for Aquafina? What advertising media recommendationswould you make for Aquafina‚ and how wouldyou evaluate the effectiveness of those mediaand your advertising? What sales promotion and public relationsrecommendations would you make forAquafina? What recommendations would you make forpromoting Aquafina Sparkling and FlavorSplash? To what
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industrial sectors. There are nearly 200 brands‚ 80% of which are local. Most of the small scale producers sell non-branded products and serve small markets. Despite the large number of small sellers‚ the industry is dominated by big players like Bisleri‚ Aquafina‚ Mc Dowells‚ Parle Bailley and so on. PLANT REVIEW: There are two working units of the factory. One at Dahisar and the other is at Kurla. The unit at Dahisar is the larger of the two units. It has a huge processing and manufaturing plant. The
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Bisleri - Marketing Strategy Sanjib Dutta "Old cola rivals Coke and Pepsi are discovering there is more money in water than coloured water. Things are warming up in the Rs 10 billion bottled-drinking water market and competitors‚ including Parle ’s Ramesh Chauhanjace the threat of a whitewash." - Business Today‚ September 16‚ 2001. The case talks about the various marketing strategies adopted by Parle Bisleri Ltd. to arrest the sliding market share of its branded water brand-Bisleri. Bisleri
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ANALYSIS OF MARKETING STRATEGY OF MINERAL WATER INDUSTRY [A CASE STUDY OF BISLERI] A RESEARCH REPORT SUBMITTED IN THE PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE DEGREE OF MASTER OF BUSINESS ADMINISTRATION INDRAPRASTHA UNIVERSITY‚ DELHI 06) TO (2004- Submitted To : Submitted By : Mrs. Harpreet Kaur Nitesh Kumar BLS INSTITUTE OF MANAGEMENT MOHAN NAGAR GHAZIABAD CONTENTS CONTENTS Acknowledgement Executive Summary INTRODUCTION About the industry
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ability to mold when cooled. It wasn’t until a cheap alternative way to bottle water was discovered with a new plastic‚ polyethylene. In the late 1960’s water began being produced and sold commercially in water bottles. Since then huge companies like Aquafina and Dasani have taken over the water bottle industry alongside many other brands that mass produce water in new types of plastic. This new cost efficient way of storing and transporting water grew in popularity and demand. Future of
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ACKNOWLEDGEMENT The present work is an effort to throw some light on “Brand Analysis & Market Research Of Bash”. The work would not have been possible to come to the present shape without the able guidance‚ supervision and help to me by number of people.With deep sense of gratitude I acknowledge the encouragement and guidance received by my organizational guide I convey my heartful affection to all those people who helped and supported me during the course‚ for completion of my Project Report
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(2012). THE AQUAFINA LOGO AND ECO-FINA BOTTLE. ARE TRADEMARKS OF PEPSICO‚ INC. Retrieved from: https://www.aquafina.com/purity-guaranteed.php# E-harmony. (2014). eHarmony Compatibility Matching System. Retrieved from: www.eharmony.com Kenrick‚ D. T.‚ Neuberg‚ S. L.‚
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Experiment #10 The Chemistry of Natural Waters Lab Report Jake Shoemaker Group: 11/5/10 Chemistry 111 Section 103 Shoemaker 1 Introduction: Water hardness is defined as a measure of the amount of calcium and magnesium salts dissolved in water4. Hard water is water that contains large amounts of dissolved calcium and magnesium cations‚ and soft water is water that little or none of the cations10. The hardness of water is important because it affects numerous aspects of our life. Water hardness
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