A....Attention: You must quickly attract the potential clients attention with some relative information about your product or services. Make the potential client aware of the value of your offering or business opportunity . Statistics show that you have about 3-5 seconds to accomplish this feat or the person will go to the next site. If the person goes to the next site....you can forget about making the sale. You lost their attention. I....Interest: You must be able to spark the customers interest
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do something‚ you still need to grab their attention‚ interest them in how your product or service can help them‚ and then persuade them to take the action you want them to take‚ such as buying your product or visiting your website. The acronym AIDA is a handy tool for ensuring that your copy‚ or other writing‚ grabs attention. The acronym stands for: Attention (or Attract) Interest Desire Action. These are the four steps you need to take your audience through if you want them to buy your
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COMMUNICATION MODEL TO MARKET A NEW BRAND OF CHOCOLATE Prepared By Ahamed Mohamed Mohsin PCM/COL/2012/157 Sri Lankan Institute of Marketing - Colombo Centre Examination Month - March Preliminary Certificate in Marketing SRI LANKA INSTITUTE OF MARKETING CONTENTS PAGE 01.Executive-Summary This Assignment is based on the application of the communication model called
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AIDA model was presented by Elmo Lewis to explain how personal selling works. It shows a set of stair-step stages which describe the process leading a potential customer to purchase. The stages‚ Attention‚ Interest‚ Desire‚ and Action‚ form a linear hierarchy. • It demonstrates that consumers must be aware of a product’s existence‚ • Be interested enough to pay attention to the product’s features/benefits‚ and • Have a desire to benefit from the product’s offerings. • Action‚ the fourth
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AIDA theory is based on the premise that during a sales presentation‚ it consists of four stages: Attention‚ Interest‚ Desire and Action. The details of these components are as follows: A: Attention The salesperson should attract the prospect/customer to his presentation before he actually goes into the details of the same. This is to ensure that the prospect/customer becomes receptive to the presentation. Here the need for securing attention is must. It’s a fact that usually the prospect may
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AIDA An advertising agency is a business or service dedicated to planning‚ handling and creating advertising for clients. These agencies are independent of clients and provide their skills and views to sell client’s services or products. Advertising agencies can also manage branding strategies‚ marketing and sales promotions for its clients. For an advertising agency‚ it is very important to realize that they can increase sales with their effort. Truly speaking‚ advertising agencies are minds
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U01d1 - Applying Service Delivery Models – Pat Finch * Select two contemporary problems of interest to you. Two contemporary social problems of interest are transitional housing needs for homeless mothers and domestic violence in the African American community. Fischer (2000) wrote homeless families face the economic and personal challenges of sparse employment opportunities‚ child care and nutrition needs‚ compounded by the loss of adequate housing. Those with the greatest risk of being unemployed
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Attention‚ Keeping fit is hard? Trying hundreds of diet ways to lose weight and feel starving? Well‚ you should eat to be fit! Interest‚ Among thousands of weight loss methods‚ I bet you have tried plenty‚ the popular ones such as apple diet‚ high protein diet or soup diet‚ of course there is also the fast‚ if on diet can be considered as scientific‚ the fast is obviously a suicide mission. But all these methods‚ don’t you find it hard to stick to it? if you find it is so hard to
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It’s a work of Pentagon APPLYING KANO MODEL IN UTTARA BANK LIMITED Applying Kano Model in Uttara Bank Limited Prepared For: Adeyl Khan School of Business Prepared By Name | ID | Section | M Nazmus Sakib | 082 061 030 | 2 | Sajjad Morshed | 081 814 030 | 2 | Jaker Jahan | 081 179 030 | 2 | Mithila Taslima | 082 053 030 | 3 | Farzana Zaman Swati | 082 147 030 | 3 | North South University April 11‚ 2011 ------------------------------------------------- Adeyl Khan
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Full-Range Leadership Model Essay Capt Dee “SpeeDee” Randolph SOS 2010G C-35 27 Sep 2010 Safety First is a phrase most have heard throughout their career‚ but what impact does that have when there is an increase of safety incidents on base? Newly appointed safety officers inherit any outstanding safety challenges as well as any benchmark programs that brings safety to light. However‚ if the program is broken the safety officer must utilize the skills harbored within assigned personnel to make
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