Question 1 2008 Variable manufacturing cost as a percentage of selling price Product (Variable manufacturing cost/WSP Production) Mark up Lipstick 16.8/21 80% (21/16.8)-1 25% Nail polish 10.5/15 70% (15/10.5)-1 43% Creams 2.8/5.6 50% (5.6/2.8)-1 100% 2010 Product Lipstick 15.3/18 85% (18/15.3)-1 18% Nail polish 9.3/11.6 80% (11.6/9.3)-1 25% Creams 3.3/6.6 50% (6.6/3.3)+1 100% *Note that these calculations are done for goods produced in the year in question
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COSMETICS IMPORT AND EXPORT REPORT GTİP Code G.T.İ.P. Product Description 3303.00.10.00.00 Perfumes 3303.00.90.00.11 Colognes 3304.10.00.10.00 Lipsticks 3304.10.00.90.00 The Other 3304.20.00.00.00 Eye Make-up Products 3304.91.00.00.00 Powders 3304.99.00.10.00 Blushes 3304.99.00.90.11 Body Lotions 3304.99.00.90.12 Cold Cream 3305.10.00.00.00 Shampoos 3305.30.00.00.00 Hair Sprays 3305.90.90.00.11 Hair Colors 3306.10.00.00.00 Toothpastes 3307.10.00.10.00 Lotions 3307.10.00.90.11
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Summary: Brand Management 2012-2013 (328032) Material included: * Constructs‚ findings & implications from each week’s papers * Lecture Notes & slides summary Table of Contents: page: Week 1: Brand Management 2 Articles 2 Lecture summary 4 Red Bul Case findings 6 Week 2: Brand Positioning 7 Articles 7 Lecture summary 10 Week 3: Special Branding Strategies 13 Articles 13 Lecture summary 17 Week 4:
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1. Deducting Cosmetic Surgery Issue: Can Ms. Gorgeous deduct the cost of her cosmetic surgery enhancements as a medical expense? Facts: Ms. Gorgeous is an aspiring actress who has managed to earn a living doing television commercials. Decided to have botox injections in her forehead and collagen enhancements to her lips to hopefully move up in the industry. After the procedures‚ her career drastically improved and she received movie offers. Statutory: Section 213(d)(9) classifies
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Executive Summary Utip is one product under Health product‚ personal product of Osotsapa. Utip‚ the first Teen natural cosmetics brand in Thailand‚ launched the ‘Utip Cosmetics’ the first-ever completion cosmetics brand with benefit from natural and flower extracts for teen aged. At the launching event was held at Siam Center‚ Utip also announced its investment over 100 million Baht to open the new market segment on natural cosmetics for teenagers. The company expected to get 10% market share from
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Regulatory issues/agencies All cosmetic products marketed in the USA must comply with the Federal Food‚ Drug and Cosmetic Act (FD&C Act)‚ the Fair Packaging and Labeling Act (FPLA) and the Food and Drug Administration (FDA). Adulterated or misbranded cosmetics cannot be distributed according to the FD&C Act (Cosmetic Handbook‚ 1992). Manufacturers are not required to test their products for safety though the FDA strongly encourages safety tests. If a claim cannot be adequately substantiated‚ the
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Find the paradox • Brand value pyramid Another tool: Find the paradox • Overcome negatively correlated attributes and benefits (paradox) Examples of neg. correlated attributes and benefits • Price and quality • Taste and low calories • Power and safety • Comprehensiveness (variety) and simplicity • Strength and refinement Strategies to Overcome Attribute and Benefit Trade-offs • Establish separate marketing programs • Leverage secondary association (e.g.‚ co-brand‚ use celebrities)
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2.Price……………………………………..9 3.Place……………………………………..11 4.Promotion……………………………...12 RIMMEL (HISTORY) Beauty loves a legend‚ and legends don’t come much more compelling than the story behind Rimmel‚ one of the world’s oldest cosmetics brands. In 1820‚ a respected French perfumer who had been trained by the famous Lubin‚ perfumer to Empress Josephine‚ the wife of Napoleon I‚ accepted an invitation to manage a perfumery in London’s prestigious Bond Street. By 1834‚ the move to London
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Name of authors: Vasumathi.A and Dhanavanthan P Title of Article: Application of Simulation Technique in Queuing Model for ATM Facility Journal Name: International Journal of Applied Engineering Research‚ Dindigul Volume 1‚ No 3 Date of publications: 2010 Pages of article: Pages 469-482 (14 pages) JOURNAL SUMMARY 1.0 Issues/ Problem Statement: Most of the ATMs have the problem of long queue of customers to undergo simple transaction
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A master budget is a summary of a company ’s plans in which specific targets are set for sales‚ production‚ distribution‚ and financing activities and that generally culminates in a cash budget‚ budgeted income statement‚ and budgeted balance sheet (www.mcgrawhill.ca/college/garrison5/student/olc/5mag). The "Analyzing the Master Budget" simulation summary takes you through different scenarios where changes occur in the master budget. These changes require that you analyze the impact and make modifications
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