KENYATTA UNIVERSITY SCHOOL OF BUSINESS PROGRAMME: MBA COURSE: MARKETING MANAGEMENT COURSE CODE: BBA 504 LECTURER: ROSEMARY KOROS |No. |Name |Adm. No. |Signature | |1 |Kamande Micah Muchoki |D53/CTY/PT/20683/2010 |………………… | |2 |Ongwesa I. Valentine |D53/CTY/PT/21233/2010
Premium Marketing Product management
other studies and general business/personal use. Please do not regard these pages as the only source of information in these areas - continually use other references and ongoing experience to further develop your research and presentation techniques. These guidelines and requirements are fairly generic in nature. Additional ones may be issued to students enrolled in later marketing units. (See also the valuable and compact booklet “A Presentation Style Guide for Business Students” compiled by Mark
Premium Citation Reference Report
What is the utilization rate for this service? b. What is the average downtime for a machine that is broken? c. How many machines are waiting to be serviced at any given time? d. What is the probability that more than one machine is broken and waiting to be repaired or being serviced? ( that is the probability of more than one machine being in the system) 2. ‘Fridaz Car Wash at the UTech Barn’ estimates that dirty cars arrive at the rate of 10 per hour all day Friday. With the Hotters’ Girl crew
Premium Probability theory Poisson distribution Normal distribution
The marketing concept is a managerial philosophy that an organization should try to satisfy customers’ needs through a coordinated set of activities that also allows the organization to achieve its goals. The marketing concept strives to satisfy customers by determining what buyers want and then by using that information. Businesses also have to alter‚ adapt‚ and develop new products to continue earnings profits. By being customer oriented‚ objectives of a business‚ such as‚ increasing profits
Premium Customer service Marketing Sales
Scenario Concept JOSE E ORTIZ ANDINO ADELAIDA TORRES-DILAN ECO/561PR - ECONOMICS Scenario Concept The purpose of this paper is to explain the market equilibrating process in relation to my personal experience supported by academic research. The following factors will be included in my explanation: law of demand and the determinants of demand‚ law of supply and the determinants of supply efficient markets theory and surplus and shortage. Market Equilibrating Process Not since the
Premium Supply and demand
very complicated concepts‚ that of inflation. Inflation‚ in economic terms‚ is the general rise in prices of goods and services over time‚ as well as the loss of value of each dollar or monetary unit (Inflation). The measure of inflation is called the Inflation Rate which is measured on an annual basis. Effects of inflation on the economy are considered both good and bad. On one hand controlled inflation must occur for economic growth to be sustained‚ more money means more business. On the other hand
Premium Inflation
delivering the desired satisfactions more effectively and efficiently than competitors do. The Selling Concept. This is another common business orientation. It holds that consumers and businesses‚ if left alone‚ will ordinarily not buy enough of the selling company’s products. The organization must‚ therefore‚ undertake an aggressive selling and promotion effort. This concept assumes that consumers typically sho9w buyi8ng inertia or resistance and must be coaxed into buying. It also assumes
Premium Marketing Sales
The Concept of Success The concept of success can be defined in many ways by many different types of people‚ this may depend on their values and they way in which they see or define success. 1. the favorable or prosperous termination of attempts or endeavors; the accomplishment of one ’s goals. 2. the attainment of wealth‚ position‚ honors‚ or the like. 3. a performance or achievement that is marked by success‚ as by the attainment of honors: Ref: http://dictionary.reference.com/browse/success
Premium Nonviolence Mohandas Karamchand Gandhi Basketball
Concept of Leadership Leadership takes on added importance in the global economy. All the established theories of leadership continue to provide understanding and a foundation for the practice of leadership in today’s organizations. Leadership is not a modern day concept. But globalization has changed the traditional view of a leader. Leadership has been discussed from the ancient era. Lots of philosophers lived in western and eastern countries talked about leadership in different perspectives
Premium Leadership
Decisions by Quarter Quarter 1: Organize team to do the job. • Focus on process of working as a team to achieve goals - Assess team members’ skills‚ personalities‚ and work styles - Set organizational and personal goals - Organize the work - Determine how to manage the organization - Establish leadership • Determine desired image of company - Designate a company name Quarter 2: Evaluate market opportunities‚ setup operations‚ and prepare for test market
Premium Marketing