The Service Industries Journal Vol. 30‚ No. 6‚ June 2010‚ 911 –928 Development of brand equity: evaluation of four alternative models Hong-Youl Haaà ‚ Swinder Jandab and Siva Muthalyc College of Business Administration‚ Kangwon National University‚ Chuncheon‚ Kangwon-do‚ South Korea; bDepartment of Marketing‚ Kansas State University‚ Manhattan‚ USA; cDepartment of International Business Studies‚ Swinburne University of Technology‚ Hawthorn‚ Australia (Received 20 February 2008; final version
Premium Brand
4 Assignment 1: Research iOS App Development Frameworks Frameworks are bundles that contain a linkable library (usually a dylib) and the associated resources and headers for development. There are “public” and “private” frameworks. The former are usually well documented and prepared for use by general developers‚ while the latter are (supposed to be) restricted for internal use only. Public frameworks can be found in /System/Library/Frameworks‚ and private ones in /System/Library/PrivateFrameworks
Premium Class Java
is one of them that is merely a framework that categorizes environmental influences as political‚ economic‚ social and technological forces. Sometimes two additional factors‚ environmental and legal‚ will be added to make a PESTL analysis‚ but these themes can easily be subsumed in the others. The analysis examines the impact of each of these factors (and their interplay with each other) on the business. Kotler (1998) claims that PEST analysis is a useful strategic tool for understanding market growth
Premium Strategic management Porter five forces analysis
EPRG Framework A firm needs to an appropriate orientation for the world market. While looking for orientation‚ it is important to understand the EPRG framework. Ethnocentric (E) orientation refers to home country organization. Here the firm ’s reference point is the home market. Generally‚ when the firm is ethnocentric‚ it looks for foreign markets to sell its currents products and surpluses. There is hardly any or minimal product adaptation for the foreign markets. Maybe some minor changes are
Premium Marketing Market Economics
I. Introduction. This external analysis of Apple Corporation uses an amalgam of Porter’s Five Forces‚ complementors‚ and elements of a PEST analysis to examine the threat levels in Apple’s market environment. Even though the analytical scheme is an amalgam of the various models‚ certain items are broken out for special attention below. First‚ in order to obtain an appreciation of that macroenvironment‚ an overview of Apple is offered. Apple is really involved in two businesses: the computer market
Premium Apple Inc. Steve Jobs
The PESTEL framework is designed to provide managers with an analytical tool to identify different macro-environmental factors that may affect business strategies‚ and to assess how different environmental factors may influence business performance now and in the future. The PESTEL Framework includes six types of important environmental influences: political‚ economic‚ social‚ technological‚ environmental and legal. These factors should not be seen as independent factors. Factors such as
Premium Strategic management Unemployment Management
Having a common governance framework can play a critical part in assisting board members to better comprehend their oversight roles. The framework should have parts that contribute to effective governance and contain tools that address the risks associated with governance risks. A framework will additionally give a more pertinent build to assessing how management’s obligations fit with the board’s oversight responsibilities. There are four attributes that help assess the board’s performance level
Premium Management Corporate governance Corporation
conceptual framework and the theoretical framework of their thesis‚ a required section in thesis writing that serves as the students’ map on their first venture into research. The conceptual framework is almost always confused with the theoretical framework of the study. What is the difference between the conceptual and the theoretical framework? A conceptual framework is the researcher’s idea on how the research problem will have to be explored. This is founded on the theoretical framework‚ which
Premium Research Scientific method Concept
Creative Summer Creative Summer Report Module: International Marketing(PM305) Lecturer: J Middleton and P Booth Course: Business Management Travel and Tourism 4/19/2013 Report Module: International Marketing(PM305) Lecturer: J Middleton and P Booth Course: Business Management Travel and Tourism 4/19/2013 Presented by Pedro Da Silva Assuncao Tokunbo Fashola Elizabeth Ogunnaike Presented by Pedro Da Silva Assuncao Tokunbo Fashola Elizabeth Ogunnaike CREATIVE SUMMER 1
Premium Marketing
MBA A Case Study on “Innovation on Apple” Course Code ： MBA Cohort 22 Lecturer ： Mr. D.L.Allen Student Name ： Wong Man Pan Student ID ： Submission Date ： 18 July‚ 2012 No of words ：3‚092 1. Executive summary This article contains four main sections; in the first section‚ the characteristics of innovation Company are defined‚ mainly the ideas which follow Barry‚ John and Richard‚ 2011 and the overview of Apple Inc innovation would be evaluated based on the
Premium Apple Inc. Innovation Steve Jobs