* Name : Ashu Kapoor * Enrollment No. : A2028711170 * Course : BJ&MC 2nd semester * Guide: * Institute: Amity School of Mass Communication. TERM PAPER TOPIC : APPLE ACKNOWLEDGEMENT I would like to express my greatest gratitude to the people who have helped & supported me throughout
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ADAPTATION AS INTERPRETATION The debate on cinematic adaptations of literary works was for many years dominated by the questions of fidelity to the source and by the tendencies to prioritize the literary originals over their film versions. (Whelehan:2006) Adaptations were seen by most critics as inferior to the adapted texts‚ as “minor”‚ “subsidiary”‚ “derivative” or “secondary” products‚ lacking the symbolic richness of the books and missing their “spirit”. (Hutcheon:2006) Critics could not forgive
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‘Nosferatu’ was the first motion picture adaptation of Stoker’s ‘Dracula’ and one of the first films altogether. Although
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Advertising and Marketing for Apple Inc in the UK Marketing plan for Iphone 5s in October 2013 Using Apple’s historical promotional technique Word count: 2813 Student NO.: Group: Executive Summary This paper seeks to develop a marketing plan for Apple Inc. new product‚ iPhone 5s
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Report on the Cultural Adaptation on the PG Students in Middlesex University Executive Summary: When new students attend university in a new culture from their own culture‚ behaviors and expectations change. According to Zhou at el (2008)‚ traditionally researchers thought that culture shock was only about medical conditions. Historical theory has changed to contemporary theory of acculturation. This theory contains of cultural learning‚ stress and coping and social identification. We found
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* Apple is a company which produces computers and technological products like computers‚ mobiles . On April 1‚ 1976‚ the Apple computer was established . Steven Wozniak‚ a high school drop-out who worked for Hewlett-Packard‚ dabbled in computer-design and created what would become the Apple I. His high school buddy Steven Jobs‚ also a drop-out‚ worked for Atari and convinced him that the two should form a company to market the new computer‚ which eventually took off in 1977 with the Apple II.
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later than 11 a.m. on Friday 6 December and hand a hard copy to me in Lecture 9 on Friday 6 December. Introduction: The Apple brand name has become synonymous with innovation. Apple is no longer just a computer company. By 2012 Apple was worth more than Microsoft and Google combined. The question arises of the sustainability of Apple’s position in its various product markets – PCs‚ digital music‚ smartphones‚ and tablets. What‚ historically‚ have been the sources of Apple’s competitive advantage
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Direct Marketing‚ Electronic Media. These forms are all used to reach out to an audience to help promote a product or service. Below‚ I have prepared an overview of Apple Inc.’s IMC strategy. Advertising Apple Inc. has an impressive image to uphold and their advertisements certainly add more value to the product itself. Since Apple Inc. is an electronic technology company their advertising campaigns deal heavily with Internet mediums and television commercials. My personal favorite are the “Mac
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The Adaptation of Transcendentalism None of the transcendentalist thinkers were very popular during their lives. Their ideas were all thought to be wild and barbaric when really they were just ahead of their time. Today‚ those same ideas that were thought to be too free and wild are actually seen as fairly tame and mild. Writers such as Walt Whitman‚ Ralph Emerson and Henry David Thoreau were all misunderstood by society during their lives. The typical lifestyle during the time of the early transcendentalists
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The Brand "Without the brand‚ Apple would be dead‚" Gobe said. He tells how brands have established deep‚ lasting bonds with their customers. Apple‚ of course‚ is the archetypal emotional brand. It’s not just intimate with its customers; it is loved. "Apple is about imagination‚ design and innovation;" Gobe argued that‚ in some cases‚ branding has become as powerful as religion”. Research shows that Apple triggers a religious reaction from certain consumers. Of course when it’s considered as
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