|Marketing Strategies of G’FIVE & Apple |July 30 | | |2011 | | | | [pic] Symbiosis Institute of Telecom Management
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SIP/APPLE/IBS/09BSHYD0245 A PROJECT REPORT ON “THE VARIOUS IMC STRATEGIES THAT CAN BE ADOPTED TO ENHANCE THE PREFERENCE FOR APPLE ISTORE IN HYDERABAD” BY DEEPAM JAIN 09BSHYD0245 For Reliance Digital’s Apple iStore A report submitted in partial fulfillment of the requirements of the MBA program of Icfai Business School‚ Hyderabad Submitted to Prof. Sourabh Bhattacharya (Faculty-Icfai Business School) Date of Submission-14th
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Apple once again delivered very strong results in the face of hesitant consumers under recessionary pressures. Total revenue growth for the latest quarter was +36% led by the Mac brand in personal computers at +51%. The MP3 segment led by the I Pod brand delivered growth of +1% while the iPhone sold 1.7 mm units. So how is Apple able to deliver consistent sales and profit growth in tough recessionary times with premium pricing while many of its competitors deliver poor results. In a phrase --it’s
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| Brief description of PC and Smartphone’s industry Smartphones | Company | Market share | Key success factors | Android | 68‚1% | * software * innovation * synchronization with google account | Apple | 16‚9% | * design * style * size * capacity * software * download facility * distribution | Blackberry | 4‚8% | * reliability * carrier friendly * design | Nokia | 4‚4% | * price efficiency * reliability * distribution * client’s service |
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ASIAN PAINTS LIMITED CODE OF CONDUCT FOR EMPLOYEES Page 1 of 11 Asian Paints - Confidential 14 January 2011 1. INTRODUCTION Asian Paints Limited (the Company) is committed to good corporate governance and has consistently maintained its organisational culture as a remarkable confluence of high standards of Professionalism‚ Growth‚ and Building Shareholder Equity with principles of Fairness‚ Ethics and Corporate Governance in spirit. 2. APPLICABILITY OF THIS CODE Ethical business
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APPLE BUSINESS STRATEGY Business Strategy Objective: To develop a market demand for Apple products in developing countries to insure the longevity of the Apple brand. Overview Apple inc. is a Multinational Corporation operating in 97 countries worldwide. It offers an array of products from computers to televisions to software. Apple is revered as a leader in innovative products that are both user friendly and ascetically pleasing. In the market of computers today‚ Mac and PC are more similar
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between HR strategy and Business strategy. Concept of ‘fit’ in strategic HRM Nadler and Tushman (1980) defined congruence or fit as "the degree to which the needs demands‚ goals‚ objectives and/or structure of one component are consistent with the needs‚ demands‚ goals‚ objectives‚ and/or structure of another component” (as cited in Boon‚ 2008). Fit between HR Strategy and business strategy According to U.S. Office of Personnel Management (1999)‚ fit between HR strategy and business strategy means
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VOLTAS LIMITED ELECTRICAL AND MECHANICAL DIVISION QATAR BY: RIDHI MAZUMDAR VISION The Voltas story demonstrates that an ambitious goal and vision can drive both internal transformation and business growth. Thirteen years ago‚ Voltas was on the verge of shutting down that is when voltas fornulated a brand new vision plan named "MEGAVOL". Megavol — a business plan that aimed to achieve Rs100‚000 million turnover with
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Introduction Human Resource (HR) professionals play a critical role in the development of organizational strategy and organizational functioning. Before an organizational strategy is developed the organization’s culture must be defined. Each organization has its own culture; it is what defines an organization. The strategy chosen is based upon the culture of the organization‚ and the HR professional works to align them in order to achieve success.
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policies and strategies. There are several main programmes emerging inside organisations as they globalise. For instance‚ they need to recruit‚ select‚ train and develop a broader set of international employees. It includes expatriates‚ as well as frequent international commuters‚ individuals sent overseas on short-term business projects‚ immigrants‚ or domestic employees dealing with customers from global markets (Sparrow‚ 2007). 2.0 Differences between Domestic HR and International HR Harris
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