"Apple Geographic Segmentation" Essays and Research Papers

1 - 10 of 500

Apple Geographic Segmentation

Apple conducts all sorts of research to determine and identify their specific target markets to assist them in their marketing strategies to promote their wide range of products. To help them in this process, they need to analyse and break down the different markets into segmentation categories. The four main bases, which segment a consumer market, are known as Geographic, Demographic, Psychographic and Behavioural segmentation. Geographic Segmentation is based on variables such as region, city...

Premium Marketing, Psychology, Sociology 761  Words | 3  Pages

Open Document


Market segmentation allows businesses to satisfy the diversity in a resource-effective manner and is held up as the panacea of modern marketing (Dibb, 2001). Marketing segmentation is more and more vital for business in the modern time. This essay, therefore, tend to introduce the concept of market segmentation first, then and the merits and difficulties will be illustrated. Finally, different approaches are going to be demonstrated. Market segmentation is the process by which a diverse market...

Premium Brand, Demographics, Market segmentation 1579  Words | 5  Pages

Open Document

Marketing Segmentation

Marketing segmentation Market segmentation is the process of dividing the market into dissimilar, distinctive groups of people who have similar needs to be satisfied, alike wants and behavior, or might want some products and services. Markets can be divided depending on a number of wide –ranging criteria. They are: geographic (region, county, climate etc.), demographic (age, gender, family size, religion) psychographic (personality, life style, attitude etc.) behavioral (benefit sought, brand loyalty...

Premium Apple Inc., Apple Store, IPhone 1012  Words | 3  Pages

Open Document


segmentation, targeting, positioning, differentiation and branding  For many organizations today to be successful they must know what consumers needs are, so as to satisfy them successfully and profitably to avoid wastages of resources. For these organizations to be successful they have to undertake segmentation, so as to know their target market and also to know the available competitors in the market producing the same goods. As a matter of fact, for Colgate to be successful they must segment...

Premium Colgate-Palmolive, Market segmentation, Marketing 769  Words | 3  Pages

Open Document

The Marketing Strategies of Apple, Inc.

The Marketing Strategies of Apple, Inc. Market segmentation strategy involves dividing the market into groups, where individuals have similar needs and wants for services and products. It could also be a segmentation of people on the basis of behavior, culture and economic status. To get a clearer picture of what is market segmentation, one can always look into the definition provided by business dictionary.com, market segmentation is defined as, "Process of defining and sub-dividing a large homogenous...

Premium Apple Inc., IPhone, IPod 850  Words | 3  Pages

Open Document


Explain how and why groups of customers are targeted for selected products What is segmentation? Market segmentation is the division of a market into sub groups with similar characteristics. A business can then target these groups and develop products and services for each of them. There are several ways in which consumers can be split up into. These is geographically which includes location, demographically which includes gender, social class, age, income, ethnicity or religion, psycho graphically...

Premium Business, Business-to-business, Consumer 1660  Words | 5  Pages

Open Document

Segmentation and Target Market Paper

 Segmentation and Target Market Andrew Daigle Marketing 571 March - Monday 9, 2015 Dawn Obermoeller Segmentation and Target Market The point of being in business is to provide a service or product to a particular consumer base and to produce a profit of the service or product given. In order to accomplish this, companies must be able provides its' products and services to a particular type or group of consumer that calls for a the need of it. It takes care planning and research in order to produce...

Premium Apple Inc., Consumer, Customer 1847  Words | 7  Pages

Open Document

Apple Stp Analysis.

ASSIGNMENT SECTION -3. BRAND SEGMENTATION AND POSITIONING. APPLE I phone. The I phone belongs to the line of smart phones which are designed & marketed by Apple Inc, the mobile operating system is iOS also known as the “I phone OS”, the very first generation of this phone was introduced back in 2007 and the most recent and the innovation in the product is in the form of I phone 5 i.e. the sixth generation which was released in 2012, the device includes a virtual keyboard and the user interface...

Premium Apple Inc., IPhone, IPod Touch 1182  Words | 4  Pages

Open Document

Marketing and Segmentation Market Segmentation

market segmentation Market segmentation is a marketing strategy that involves dividing a broad target market into subsets of consumers who have common needs (and/or common desires) as well as common applications for the relevant goods and services. Depending on the specific characteristics of the product, these subsets may be divided by criteria such as age and gender, or other distinctions, such as location or income. Marketing campaigns can then be designed and implemented to target these specific...

Premium Demographic profile, Market segmentation, Marketing 683  Words | 3  Pages

Open Document

Subway Segmentation

market segmentation for “sub of the day”. Coming to the segmentation strategy it is essential to know what the customer is considering from the services provided by the subway. The segmentation strategies can be described more effectively in many different variables which results in the marketing segmentation, there are different forms of segmentations available like the democratic, geographic, behavioral and psychographic segmentation. (Gillian Mc Ghee, 2008) The psychographic segmentation is something...

Premium Cluster analysis, Customer, Customer service 798  Words | 3  Pages

Open Document

Become a StudyMode Member

Sign Up - It's Free