programs are produced by Apple. This sort of control over the entire user process‚ from hardware to software‚ strengthens customer loyalty. Apple users generally don’t have to stray to find products and solutions they want. Apple has sold more than 3m video downloads since it began offering them through its iTunes Music Store some 55 days ago‚ the company revealed yesterday.That translates into over 54‚545 downloads a day‚ a 3.6 per cent gain on the 52‚632 downloads a day average Apple established during
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History Apple computer was founded on April 1st‚ 1976 by Steven Jobs‚ Steven Wozniak‚ and Ronald Wayne. Prior to the Apple’s beginnings‚Jobs had worked at Hewlett-Packard and the video game company Atari Inc. Wozniak also worked at HP where the two first met in 1972. It was Jobs who told his future partner about his idea of personal computers. The two began their journey in 1975 while working on the Apple I in Job’s bedroom. Wozniak later admitted that the project was more of a hobby than a business
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Introduction Apple Inc. was incorporated in 1977‚ and is engaged in designing‚ manufacturing and marketing mobile communication and media devices‚ personal computers‚ and portable digital music players. Today‚ Apple ranks 75 on the Forbes Global 2000 list of Companies‚ and is a leader in the technology industry (Forbes). Apple values innovation and creativity‚ and is constantly looking to employ people with these qualities in all segments of their company‚ from the executive office to their Software
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Apples vs. Oranges Although apples and oranges are both fruits‚ they each have many similarities and differences. Some differences are the where they’re grown‚ color‚ tastes‚ appearance and many others. The ways that they are similar are that they have the same shape‚ grown on trees‚ both are fruits and have juice. The exact definition of an apple is the” fleshy usually rounded red‚ yellow‚ or green edible pome fruit of a usually cultivated tree (genus Malus) of the rose family”. The most common
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iPads‚ and iPhones‚ but are you aware of what iSlave means? Probably not. The term iSlave is used by human rights activists to describe the labor conditions at the Apple ’s manufacturing plants in China. Sadly‚ most of us do not even care where and how these products are made as long as we can enjoy the wonders of technology that Apple can provide us. But there is something more behind these dazzled wonders‚ something that some people have chosen to ignore and some others just really ignore. Whatever
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Apple Inc. (Apple) Apple’s leadership interlocked with innovative technologies would be hereby analyzed‚ synthesized and possibly eviscerated for scholastic continuous learners. Apple inventively used technological situational happenstances (TSHs) to risk sales of its existing line of products by introducing new innovative products to the market. These new innovative lines of products’ have disrupted the existing technology internally‚ externally and globally. That‚ even if internally Apple
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organizations‚ however the results were not always what they expected‚ and some organizations failed in performing the SWOT strategy‚ some companies also succeeded. The Apple Company is known as typical company which is successful in performing SWOT analysis. This essay will argue that it is a perfect strategy or not and how does it expressed in Apple Company. Technically‚ SWOT is created by 4 words: S‚ W‚ O‚ T‚ in which S represents for strengths‚ W stands for weaknesses‚ O is opportunities‚ and T represents
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Internal Factor Evaluation (IFE) Matrix for Apple Strengths | Weight | Rating | Wt.Score | 1. Customer loyalty combined with expanding closed system 2. As a leading innovator in mobile device technology 3. Strong financial performance 4. Powerful Brand reputation 5. Retail stores 6. Strong marketing and advertising teams | 0.120.100.090.110.090.10 | 443434 | 0.480.400.270.440.270.40 | Weakness | | | | 1. High Price 2. Incompatibility with different OS 3. Patent infringements
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Case study: Strategic planning at Apple Inc. Comparative Advantage Apple has gained a comparative advantage over its competitors by carefully picking their employees. According to researcher and author Alex Frankel Apple tends to only hire people whom are “passionate about what they were selling”‚ this often meant that they hired enthusiastic Apple product users. In addition‚ Apple’s employees are trained to follow a specific three-step sales process known as position‚ permission‚ and probe
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CHAPTER ONE 1.0 THE INTRODUCTION OF THE STUDY 1.1 Background Customers are the purpose of what marketers do and rather than them depending on marketers‚ we very much depend on them. That is the main reason why organizations today are focusing on customer satisfaction and loyalty. Satisfaction is an overall customer attitude towards a service provider‚ or an emotional reaction to the difference between what customers anticipate and what they receive‚ regarding the fulfilment of some need‚ goal
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