University of West London Corporate Communication Strategy of Apple Course: MSc International Business Management Lecturer: Amerjit Walia Student: Chidi Nlewedim (21159696) Contents Summary 3 Introduction 4 Corporate Communication Strategy 5 External Communication 6 Internal Communication 7 Human Resource Management 8 Corporate Image‚ Identity and Reputation 9 Conclusion 10 References 11 Summary In our everyday lives‚ communication is very important in human interaction
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Introduction Apple Inc. or previously Apple Computer Inc. is a company in Silicon Valley running businesses dealing with computer. Apple revolutionized desktop computer in around 1970 with Apple II and Macintosh in around 1980. Nowadays‚ Apple is popular in hardware products such as I-Mac‚ I-Pod‚ I-Phone and online I-Tune store. Apple Computer Inc. has established from cooperation between Steve Jobs and Steve Wozniak. They have been introduced the desktop computer businesses revolution around 1970
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1.Is Apple’s strategy evolving? Yes. Apple started out a very small company just like any other. In its early years they were some of the leaders of innovation in their industry however‚ they were behind the competition in many of the early stages of their life. They were responsible for things such as the first color display‚ and the user-friendly graphical user interface. Apple followed a broad differentiation strategy. This allowed them to compete in a wider market of products while keeping
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http://www.insidecrm.com/features/strategies-apple-loyal-customers/ Feature Article * * * 11 Effective Strategies Apple Uses to Create Loyal Customers Complete solutions‚ familiar formats and "the cool factor" keep customers coming back. By Inside CRM Editors * 0diggsdigg * * Webinar: Sales Reps Don’t Use Your CRM: Show Them Why They Should Top 10 Sales Force Automation Companies not Named Salesforce.com Inside CRM’s SFA Buyer’s Guide How to Drive Adoption
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Before: Personal Computers Distribution n Channels Before: Personal Computers Distribution n Channels The personal computer segment of consumer electronics was greatly impacted by the internet revolution. Before the internet revolution‚ consumers would purchase a personal computer in a retail establishment. The manufacturer had different distribution channels to ship the PC to the retail store. From the channel map above‚ you can see that consumers could buy their personal computer from
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References: * OPPapers‚ 2012. L ’Oreal - Business Policy and Strategy. [online] Available at: <http://www.oppapers.com/essays/Loreal-Business-Policy-Strategy/138690> [Accessed 25March 2012] * Edmonds‚ M * Rick Suttle‚ 2012. The disadvantages of Target Marketing. [Online] Available at: <http://smallbusiness.chron.com/disadvantages-target-marketing-36131
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same in different areas but the lower price is guaranteed everywhere. As was mentioned before it is one of the most accessible retailers in the U.S. It also runs a campaign occasionally with emphasis on lower price and has an everyday lower price strategy. Walmart has a unique access to the U.S. market. “Walmart is the world’s third largest public corporation‚ according to the Fortune Global 500 list in 2012” (Walmart 2013). It has
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Brand strategies used by the APPLE Building Strong Brands ( brand equity ) Apple is a powerful brand and also has high brand equity. Apple has high level of consumer brand awareness and good profitable customer relationship as the Apple products have provided high quality‚ innovation‚ design and creativity. Building Strong Brands ( Major Brand Strategy Decision ) A) Brand positioning Apple products are different from other competitors. Therefore‚ Apple products do not have product attributes
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only be 64 GB‚ which makes it more exclusive and with high storage should sell faster. The strategy that will be used for this product is the profit-oriented strategy. The strategy reflects Apple’s strategy best. They rely on profits and not market share like sales-oriented objective. Profit-oriented objective relies on profit maximization. The object requires high prices‚ which isn’t uncommon for Apple’s products. The product is not to be priced higher than its’ perceived value. The reason we chose
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Thoughts on Apple’s Marketing Strategy Shady Azzam January 12‚ 2013 Marketing has long been the subject of exhaustive research in the business world. Over the years valuable insights have contributed to and helped shape its definition. Many have proposed the constituents of marketing‚ leading to the development of the marketing mix (Kotler et al.‚ 2012). Although the ingredients have been well explained and widely agreed upon‚ a key element of its definition remains elusive to even the most
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