Javalgi‚ R. G. & Moberg‚ C. R. (1997) Service loyalty: implications for service providers. The Journal of Services Marketing‚ 11(3)‚ pp. 165-179. Jacoby‚ J. & Kryner‚ D. B. (1973) Brand loyalty vs. repeat purchasing behavior. Journal of Marketing Research‚ February‚ pp. 1-9. Oliver‚ R. L. (1999) Whence consumer loyalty. Journal of Marketing‚ 63(special issue)‚ pp. 33-44. Wernerfelt‚ B. (1991) Brand loyalty and market equilibrium. Marketing Science‚ 10(3)‚ pp. 229-245. Javalgi
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the course of Antigone‚ written by the playwright Sophocles‚ we come to find that the feud between Oedipus’ sons Polyneikes‚ the elder‚ and Eteokles‚ the younger‚ results in the death of both men. Polyneikes had rebelled against Thebes‚ while Eteokles remained loyal to his family’s home. Kreon‚ Uncle to Polyneikes‚ Eteokles‚ Antigone and Ismene‚ has seized the throne and as a result of Polyneikes’ betrayal‚ declared a law that he shall not be buried nor shall he be honored. Antigone and her only remaining
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In Antigone by Sophocles ( a perfect example of a Greek tragedy) ‚ the downfall of both the protagonist Antigone and antagonist Creon is brought about by their tragic flaw which is following their own concept of justice; Antigone- a strong willed egocentric girl- followed religious law over civil law while Creon- the huborous stubborn king of Thebes- followed civil law over religious law. Antigone’s mortal righteousness to uphold the gods
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Brand Loyalty In marketing‚ brand loyalty refers to a typical consumer behavior in which s/he repurchases a brand’s product with a certain level of commitment and can be seen as a repeated buying of a particular product/service or behaviors like advocating the use in the general public or people they know. Nevertheless‚ brand loyalty does not only entail repurchasing. Repurchase may be the result of several other variables like absence of good alternatives‚ situational constraints‚ or simply
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The Ideologies of Antigone When first reading Sophocles’ “Antigone‚” one might just think of a family torn apart over a sister’s bad decision to defy the King. However‚ given a closer look much more is revealed throughout the play. Several of the principles explored in “Antigone” are rules and order‚ and determination. The notion of rules and order are a focal theme throughout the play. “The central purpose is obviously the relation of the law which has its sanction in political authority and
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called Antigone and was based on a girl with a royal background who purposely defies the law to stand up to their beliefs and buries her brother Polyneices despite the king’s proclamation. Many centuries later‚ Martin Luther King would be delivering a sermon on the topic of conformity which reflected many of Sophocles’
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1. Relevant literature The literature pertaining to relationships among customer satisfaction‚ customer loyalty‚ and profitability can be divided into two groups. The first‚ service management literature‚ proposes that customer satisfaction influences customer loyalty‚ which in turn affects profitability. Proponents of this theory include researchers such as Anderson and Fornell (1994); Gummesson (1993); Heskett et al.(1990); Heskett et al. (1994); Reicheld and Sasser (1990); Rust‚ et al. (1995);
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Antigone Antigone‚ by Sophocles‚ is a story about the struggle between Antigone‚ who represents the laws of the gods and Creon‚ who represents the laws of the state. The play takes place circa 442 B.C. in the city-state of Thebes. The story revolves around the burial of Polyneices. Polyneices led an army against his brother‚ Etocles‚ the King of Thebes. They killed each other in battle and the new king‚ Creon‚ made a decree that only Etocles was to be buried because Polyneices was his rival
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someone they see as inferior to them‚ they usually feel obliged to preserve their power through displaying their dominance. Thus‚ when Creon‚ in Sophocles’ Antigone‚ is disobeyed by a woman‚ he feels the need to inflict punishment to not only her‚ but also the people connected to her. Throughout Scene II‚ although Creon is notified that Antigone was the caught trying to bury her brother‚ he seems to be doubtful of the possibility. Even when she is questioned and “den[ies] nothing‚” he does not
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Who is Antigone? Antigone’s reliance on gods gives her the strength and perseverance to object the state’s power. Throughout the tragedy‚ Antigone displays a series of emotions as she is challenged to her mindset and what she believes is right. Due to her reverence towards the gods‚ Antigone was capable of burying Polyneices regardless of the consequences the state provides. This allowed the challenging of Creon’s power which set the plot of the whole tragedy. Antigone believes that her duty towards
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