Then Accra Beach Hotel: Block Booking Of Capacity During a Peak Period Cherita Howard‚ Sales Manager for the Accra Beach Hotel‚ a 141-room hotel on the Carbbean island of Barbados‚was debating about what to do about a request from the West indies Cricket Board. The Board wanted to book a large block of rooms more than six months ahead‚during several of the hotel’s busiest times‚and was asking for discount. In return‚it promised to promote the Accra Beach in all advertising materials and television
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Case 8 The Acua Beach Hotel Block Booking of Capacity During a Peak Period SHenvl Knrlns‚ JocuBN Wtntz‚ eNp CuntsroPHER Lovnlocr The sales manager for a Caribbean hotel wonders whether to accept a large blockbooking at a discount rate ftom a Sroup participating in an international sporting eaent. Do the promised broadcasts as the host hotel for the upcoming West Indies Cricket Series‚ an important international sporting event. publicity benefits justifu the risk of turning higher
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Case: The Accra Beach Hotel I. SITUATION ANALYSIS: A. Case Summary The case is about the Accra Beach Hotel on the Caribbean island of Barbados. The hotel manager got a request from the West Indien Cricket Board (WICB) about hosting several cricket teams while the West Indien Cricket Servies‚ which is an important international sporting event. The head of the WICB was asking for a discount for 50 of the 141 rooms of the hotel. Now the sales manager has to decide whether to accept the inquiry
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Case 2 Key Issues: The key issue for the Accra Beach Hotel lies amongst the hotel’s tendency to serve several customer segments. The hotel is booked for the West Indies Cricket Board (WICB)‚ and also tries to cater to frequent vacationers at the same time. These segments behave in different ways‚ thus their needs and expectations may conflict. The noisiness from the cricket group spoils the experience of other guests who have arrived to relax in a peaceful environment. The tension between
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Carlo V. Austria I. Overview * The case is about the Accra Beach Hotel on the Caribbean island of Barbados. West Indien Cricket Servies‚ an important international sporting event‚ sent a request to the hotel manager of the Accra Beach Hotel that concerns hosting WICS accomodation for a special rate. This rate involves a discount for 50 of the 141 rooms of the hotel. It is now then the call of the sales manager whether to accept the inquiry or not. But before the manager could decide on the
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CASE #7 ACCRA BEACH HOTEL: BLOCK BUILDING OF CAPACITY & REVENUE MANAGEMENT PRODUCT SERVICE DR. KERK BURBANK DONE BY KEZIE THOMAS September 30‚ 2011 1. What are the key considerations facing the hotel as it reviews the booking request from the WICB? Three concerns that Cherita and the GM should question when reviewing the booking request from the West Indies Cricket Board (WICB) are: i. Whether revenue- Income/Expenses‚ would be good or not ii. The impact on their regular guests‚ i.e. the
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HOLY ANGEL UNIVERSITY ANGELES CITY THE ACCRA BEACH HOTEL (Case Study 7) Group 2 Arceo‚ Alexsandra L. Jacinto‚ Charito H. Maniago‚ Kim Russel B. Quiazon‚ Lady Lin T. YFRESMAR/TTH – 4:30-6:00 PM Ms. Cristina Naguit Introduction • The Accra Beach Hotel and resort had a prime beach front location on the South Coast of Barbados‚ just a short distance from the airport and the capital city of Bridgetown. The centerpiece of its lush gardens was the large swimming pool‚ which had a
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One of the factors that lead to variations in demand for rooms at Accra Beach hotel is the location. It has a prime beachfront view‚ convenient location that has short distance from the airport and the capital city of Bridgetown. Accra Beach was traditionally promote itself as a holiday destination and its advantage - a convenient location‚ attracted many vacationers and business customers. Normally‚ people are more likely to go to somewhere that has a pretty views and convenient. Seasonal climate
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Mc Donald’s and Subway Services Marketing 2011 Submitted By: Ankit Singh Mc Donald’s and Subway Table of Contents CORE SERVICE AND VARIOUS SUPPLEMENTARY SERVICES…………………………………………………………………………………..5 FACILITATING SERVICES ......................................................................................................................................... 8 ENHANCING SERVICES ............................................................................................................
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Case 8 The Accra Beach Hotel: Block Booking of Capacity during a Peak Period Question 1 What factors lead to variations in demand for rooms at a hotel such as the Accra Beach? Answer: There are 3 factors that will lead to variations in demand for rooms at a hotel‚ which are seasonal cycle‚ economic cycle and days of the week. Seasonal cycle - Hotel such as Accra Beach will depends highly on seasonal cycle‚ hotel will be in low demand on September (64.7%) as it is in peak hurricane
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