Airline Industry Introduction The global airline industry has always been an integral part of the world economy due to its major economic force for transportation‚ manufacture‚ technology and other sectors in modern society (Business Vibes‚ 2012). Development of worldwide aviation transportation has meant that the industry has been able to cover virtually every country in the world since 1905. The Airline industry now consists of over 2000 airlines operating more than 23‚000 aircraft that provide
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The Changeable Nature of Air Transport Markets Air transport markets are very changeable by nature. The aviation industry in general is usually the first industry to be affected by periods of economic instability and recession and the last to rebound back. Two markets that this report will focus on are that of Fractional Ownership Markets and Cargo Markets. Fractional Ownership Market This involves more affluent customers purchasing a share of an aircraft. It gives these customers/owners
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| Products | | Existing | New | Markets | Existing | Market Penetration | Product Development | | | *Development of more apps (22)(23)*Geographically net sale increased 2010 in (America ‚Europe‚Japan ‚Asia specific) –(iPhone) – (Financial Table 3.4 & 3.5) (21)*Net Sales - increased by Product in 2010 – (Financial Table 3.4 & 3.5) (21) | *Apple pricing decoy(27)*Apple & Microsoft joint force(28)*Apple pushed iPhone for business(29) | | New | Market Development | Diversification
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The product-process matrix‚ developed by Hayes and Wheelwright in 1979 was designed to show the trade-offs in operations and marketing by linking product plans and process choices. The model is based on traditional trade-offs evident in a single manufacturing facility environment. The product-process matrix has been empirically tested‚ but improvements in operations flexibility by applying advanced technologies have caused many to question the model’s continued validity. In recent years‚ the environment
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how the airline industry does to make up for the profits with their new “simplified low-cost pricing.” It’s also the sign that major carriers like AA‚ Delta‚ and UA are being forced to cut some of their expensive prices as rival discount airlines rapidly expand. So far‚ the price-cutting is still happening only in certain cities‚ and not nationwide. They are doing that technique to attract customers from other airlines and to create customer loyalty among regular flyers. Meanwhile‚ the airline needs
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standardize product and large volumes of it (best manufacturing choice)It uses highly specialized equipment with very little flexibility and almost completely automated. Its production is continuous. This process is made to match outputs-outcomes with demand of product. Cost effectiveness (large capacity of operation). BP´s example. 1 barrel of oil contains 42 US gallons which is refined into 19.4 gasoline gallons‚ 9‚7 gallons: heating oil and Diesel fuel‚ 4‚3 gallons of jet fuel and other products. BPs:
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Product Process Matrix A common classification of production process structures We often classify processes based on their physical configuration‚ material and product flow‚ flexibility‚ and volume expectation. There are four different process types‚ which a manager can choose‚ keeping in mind the relative importance of the following attributes:- Quality‚ Time‚ Flexibility‚ and Cost. These are: 1. Job process 2. Batch process 3. Line process‚ and 4. Continuous process Job
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INTRODUCTION: Aviation industry plays a key role in economic development‚ growth of tourism and social development. The Indian Aviation industry has witnessed a turbulent phase over the last few years. In the recent years‚ the industry saw the emergence of the low cost carriers and liberalisation of government norms which impacted the global aviation industry. More recently‚ the global economic downturn of 2008 dealt a severe blow to the aviation industry the world over. The article gives a brief
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Growing a business by developing products and markets Ansoff’s Product/Market Matrix Product Market Current New Current New Market penetration Market development New product development Diversification Expansion Beiersdorf has expanded in each possible direction. ◗ Market penetration is demonstrated by NIVEA Lip Care products‚ which have been extended with new variants. The latest of these (Pearl and Shine) became the market leader in 2003. ◗ An example of product development is Visage Soft
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2.0 Background to the organization Firefly is the wholly-owned subsidiary by the Malaysia Airline System Berhad (MAS). Firefly is launched on April 3rd 2007 as well as it is the Malaysia’s first community airline that operated under FlyFirefly Sdn Bhd. the Malaysia’s first community airline also known as a new Malaysian no-frills airline. The name of Firefly is come from the characteristics of agility‚ brilliance‚ charm‚ and fun. Firefly offers a full service point-to-point carrier. The
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