BETTER To make the process of brainstorming top-line experiential marketing ideas easier and more systematic‚ a brainstorming model called BETTER has been developed; see Table 3.1. 3 Table 3.1 The BETTER model Brand personality Three brand values that sum up the brand’s human-like characteristics Emotional connection Multi-sensory and/or authentic‚ positively connected and personally meaningful Target audience What they like‚ their lifestyle‚ their aspirations‚ the time they have available
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happened because of your mental illness would be dismissed as a placebo effect. Although over the last 50 years the medical model has slowly began to change‚ the “Biopsychosocial model” has become more widely adopted. This medical model accepts that health and disease are strongly influenced by a combination of biological‚ psychological‚ and social factors. The biopsychosocial model describes health as a state of well-being that we can actively attain and maintain. This shows
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The Skinner Model of Discipline Skinner’s Key Ideas 1. Behavior is shaped by its consequences‚ by what happens to the individual immediately afterward. 2. Systematic use of reinforcement (rewards) can shape students’ behavior in desired directions. 3. Behavior becomes weaker if not followed by reinforcement. 4. Behavior is also weakened by punishment. 5. In the early stages of learning‚ constant reinforcement produces the best result. 6. Once learning has reached the desired
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Similarly to the informative model‚ the interpretive model assumes that the physician is responsible for giving the patient with all important information concerning their state and treatment. However‚ the practitioner goes beyond providing the information and accepting the patient’s choices. Unlike the informative practitioner‚ the interpretive practitioner knows that the patient’s values are not completely recognized by the patient‚ in fact their values are often conflicting and underdeveloped
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Knowledge Management Models Knowledge management literature is plentiful with different understandings of knowledge‚ information and data‚ as ideas and thoughts. As a result many organizations experience lots of expenses on knowledge management technologies‚ which hardly deliver with the expected outcome (Davenport‚ and Prusak‚ 1998). For further explanation‚ Argote et al.‚ (2003) tried to organize Knowledge Management literature by separating it into two parts: Knowledge Management context and
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2nd page DIFFERENT PSYCHOSOCIAL MODELS THE PSYCHOANALYTIC MODEL This model is based on the pioneering works of Sigmund Freud. The major principles are based on the clinical study of patients undergoing psychoanalysis‚ a method which the patient is asked to provide an unrestricted account of whatever comes to mind leaving nothing out. 1. Id‚ ego‚ and superego. Fundamental to this model is the concept that behavior results from the interaction of three key subsystems
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CENTRE FOR MICRO FINANCE at IFMR Business Correspondent Model: A Preliminary Exploration Report compiled by Binit Rath‚ Minakshi Ramji and Alexandra Kobishyn Published for the Microfinance India Summit‚ October 2009 Thanks are due to Dan Kopf‚ a former Research Associate at the Centre for Micro Finance (CMF)‚ and Upamanyu Dash (Summer Intern 2009‚ IIFM) who was closely involved in the Orissa case study. The entire research team expresses its gratitude to the staff at FINO‚ A Little World (ALW)
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Applied English 11 Course Lesson 2 : The Play of Words Introduction: Your last lesson introduced you to the magical world of words that is poetry. This lesson expands your understanding of poetry by probing deeper into that world. You will read more about the techniques that poets use in order to convey their thoughts and feelings so that you will be able to interpret poems on your own. Your aims: * Identify figurative language used in a poem * Distinguish between connotative
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The Wal*Mart Model Abstract (summary) Translate Abstract With Wal-Mart Stores Inc petitioning the Federal Deposit Insurance Corporation to get into the banking business‚ it is only fair that banks take a few lessons from the world’s largest retailer as they seek to manage costs and attract business in today’s mortgage lending marketplace. In the lending industry‚ scale allows for more sales channels and a greater variety of product offerings. Yet most struggle to realize their potential economies
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Acknowledgment In the Name of Allah‚ the Beneficent‚ the Merciful First praise is to Allah‚ the Almighty‚ on whom ultimately we depend for sustenance and guidance. Second‚ my sincere appreciation goes to my Course Director Mr.M.F.Burah‚ whose guidance‚ careful reading and constructive comments were valuable. His timely and efficient contribution helped me shape this into its final form and I express my sincerest appreciation for his assistance in any way that I may have asked. I am also deeply
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