RURAL MARKETING A Project on T.Y.BMS COMPILED BY: RAJIV.B (09) NAVIN.C (11) ANKIT.G (15) ROHAN.M (31) RINKI.W (59) Introduction Gone are the days when a rural consumer went to a nearby city to buy ‘branded products and services’. Trends indicate that the rural markets are coming up in
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businesses. Hindustan Lever Limited (HLL)‚ as HUL was known back then‚ experimented as early as in 1995 in the refined salt market. Firstly‚ they aimed at upgrading the 75 per cent unrefined market (BOP consumers) to Annapurna and secondly of converting branded consumers to Annapurna. In 1999‚ HLL launched Project
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Corporate sales _______________________ A REPORT ON CORPARATE SALES BY CHIRAG T. VAISHNAV HINDUSTAN LEVER LIMITED 1 Corporate sales _______________________ A REPORT ON CORPORATE SALES BY CHIRAG T. VAISHNAV A report submitted in partial fulfillment of the requirements of the MBA Program of ICFAI Business School Submitted to: Faculty Guide Anant B. Project Guide Sunil Ahmed. Submitted by: Chirag T. Vaishnav 04bs0566 2 Corporate sales _______________________ ACKNOWLEDGEMENT
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Chapter-1 Introduction Introduction To Consumer Behaviour: The Behavior of the consumer is basically influenced by what he/she is looking for in the product. The company must try to learn more about the consumer behaviors. Who are the buyers. How do they buy ? When do they buy ? Why do they buy ? The company that really spends time and resources in understanding consumer and their response to different product features‚ prices and
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1. Introduction 1. History Lever Brothers was founded in 1885 by William Hesketh Lever. The company initially started its operations by manufacturing soap. In 1917‚ the company began to diversify into foods‚ acquiring fish‚ ice cream and canned foods businesses in order to apply synergies caused by commonalities in the raw materials required to produce and distribute these products. In 1930‚ the Dutch company Margarine Unie merged with a British company‚ Lever Brothers‚ to form the multinational
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Cellular Jail From Wikipedia‚ the free encyclopedia Jump to: navigation‚ search |Cellular Jail | |[pic] | |Cellular Jail‚ Andaman | |General information | |Type |Prison for political prisoners (Indian freedom | |
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The PURA model involves four connectivities — physical‚ electronic‚ knowledge and economic — to enhance the prosperity of cluster of villages. Under physical connectivity villages will be linked to one another by road. There will also be a ring road accessible to each village. Besides roads‚ provisions for electricity and transport facilities have also been included. Digital connectivity will mean linking villages with modern telecommunication and information technology services. For example public
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B.‚ Amador‚ E.‚ Daza‚ N. R.‚ & Vega‚ M. (2006). “The tourist season goes down but not the prices.” Tourism and food insecurity in rural Costa Rica Holden‚ A. (2010). Exploring stakeholders’ perceptions of sustainable tourism development in the Annapurna Conservation Area: Issues and challenge Honey‚ M. (1999). Ecotourism and sustainable development: Who owns paradise? Washington‚ DC: Island Press. IRIN Humanitarian New and Analysis. (2007). Youth in crisis: Coming of age in the 21st century. UN
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Submitted By: Arpit Kapur PGDM - Marketing Birla Institute of Management Technology‚ Greater Noida To design a Specialized GTM Model for the launch of a New Chilled Product in the SCC&D (Spreads and Dressings) Category Summer Project Certificate This is to certify that Mr. / Ms. ARPIT KAPUR Roll No. 09DM023 a student of PGDM has worked on a summer project titled TO DESIGN A SPECIALIZED GTM MODEL FOR THE LAUNCH OF A NEW PRODUCT IN THE SPREADS AND DRESSINGS CATEGORY (SCC & D) -KISSAN
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PARLE V/S BRITANNIA By – Manish Dubey Nirav Fruitwala Rajeev Jha Sachin Patil CONTENTS 1. BISCUIT INDUSTRY IN INDIA………………….. 2. PARLE BACKGROUND…………………………... 3. BRITANNIA BACKGROUND…………………….. 4.
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