Chapter : 1 EXECUTIVE SUMMARY 1. EXECUTIVE SUMMARY The main objective of the project is to get the full knowledge of the products of the HUL and how they are using the distribution network as a key differentiating factor from its competitors. This is also to find the preferences of customer and there market knowledge and product information‚ information about the presence of the rivals of HUL and all the other options they have in the market. HUL are also looking to tap the market in rural
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SYNOPSIS RESEARCH PROJECT REPORT ON A COMPARATIVE STUDY OF ANALYSIS OF PRODUCT MIX OF HUL Submitted to MAHAMAYA TECHNICAL UNIVERSITY‚ NOIDA For the Partial Fulfillment of the Requirement of the award of MBA Submitted by Supervisor SHRUTI AGGRWAL DR. NEETIKA ARAORA BAJAJ 2nd Year Student ASSOCIATE PROFESSOR Roll no: 1163970100 RKGIT (MBA Institute)‚ Ghaziabad RAJ KUMAR GOEL INSTITUTE
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Page 1 TABLE OF CONTENT S. No Content Page No 1. Executive Summary 2 2. Introduction to HUL 3 3. History of HUL 6 4. Corporate Governance in HUL 16 5. Corporate Social Responsibility 18 6. Company Structure 17 7. Brands for Life 21 8. Market Analysis 44 9. Performance Analysis 47 10. SWOT Analysis 50 11. Recommendations 55 12. Project Shakti 59 13. Conclusion 60 Page 2 14. Bibliography 61 EXECUTIVE SUMMARY Hindustan Unilever Limited is the Indian arm of the Anglo-Dutch company
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distributed among 360‚675 individual shareholders and financial institutions. HUL’s brands like Lifebuoy‚ Lux‚ Surf Excel‚ Rin‚ Wheel‚ Fair & Lovely‚ Pond’s‚ Sunsilk‚ Clinic‚ Pepsodent‚ Closeup‚ Lakme‚ Brooke Bond‚ Kissan‚ Knorr-Annapurna‚ Kwality Wall’s – are household names across the country and span many categories - soaps‚ detergents‚ personal products‚ tea‚ coffee‚ branded staples‚ ice cream and culinary products. These products are manufactured
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From Wikipedia‚ the free encyclopedia Economy of Nepal Nepal Rastra Bank in Kathmandu Currency 1 Nepalese Rupee (NPR) = 100 paisa Fiscal year 16 July - 15 July Trade organizations WTO Statistics GDP $41.22 billion (2012 est.)[1] GDP growth 4.6% (2010 est.) GDP per capita $1‚600 (2010 est.) GDP by sector agriculture (35%)‚ industry (20%)‚services (45%) (2010 est.) Inflation (CPI) 8.6% (September 2010 est.)‚ 10.6% (October 2011 est. source: myrepublica.com) Population belowpoverty
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Hindustan Unilever Limited (HUL) (BSE: HUL) is India’s largest fast moving consumer goods company‚ touching the lives of two out of three Indians with over 20 distinct categories in home & personal care products and food & beverages. They endow the company with a scale of combined volumes of about 4 million tonnes and sales of over Rs. 13‚000 crores[citation needed]. HUL is also one of the country’s largest exporters; it has been recognised as a Golden Super Star Trading House by the Government of
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Project On HUL Rural Marketing UNDER THE SUPERVISION OF: SUBMITTED BY: Dr. banasree Dey Group 1‚ PGDM(M) 2011-2013 “Our history is a story of growth powered by ideas and values. Products‚ brands and profits followed in their wake. And while we will change to meet the challenges of our times‚ our values will not.” Harish
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2-1 to clinch the bronze medal in the inaugural Asian Women Champions Trophy hockey tournament at Busan‚ South Korea India’s 7th fastest supercomputer at a computation(HPC) cluster 1.5 Tera Byte memory and 30TB storage space cluster capacity ’Annapurna’ was unveiled at the Institute of Mathematical Sciences(IMSc) in Chennai Sharath Kamal became 1st Indian to breach the top-50 of the World ranking to be placed at 45th‚ after winning US Open and Egypt Open Table Tennis Tournament Vidya Stokes has
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PROJECT ON 4 P’S OF LUX SOAP AND ENVIRONMENTAL SCANNING OF SOAP INDUSTRY Submitted to: Submitted by Dr.Reeti Agarwal Ashutosh Srivastava(JIML-10-032) Abhishek shukla (JIML-10-03)
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Report on: Ethical Issues in last 6 month Submitted to: Prof. Majalkar BY: Nihali Jadvani Roll No: 18 For Subject Business Ethics & Corporate Governance 2G Spectrum Scam We have had a number of scams in India; but none bigger than the scam involving the process of allocating unified access service licenses. • It is Rs.1.76-lakh crore worth of scam. The amount is approximately 2% of national GDP or 1/3 of current tax revenue of India. It is also equals to annual income of
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