EXECUTIVE SUMMARY In 1991 we opened our country to foreign brands. As per this liberalization policy many a foreign players ventured into our country finding it a lucrative large mass market. India’s market potential lures foreign companies. Many international companies that ventured in after 1991 are tallying their profits and losses and wondering what the future holds for this market of 950 million people. But India is a diverse country where different states have different consumption patterns
Premium Ketchup Marketing Maggi
Natural Hazards Faith McPhee SANDSTORMS -wind current goes under layer of sand and picks it up like a tidal wave. -mostly in deserts (no vegetation) -Dust Devils in U.S.A (smaller version of sandstorm but with dust) -is sometimes caused by soil loss in dry lands -fast moving Cyclones/Typhoons/Hurricanes -Starts as storm‚ but is considered a TROPICAL storm when winds reach 74 miles per hour. -swirling water inward is eye‚ swirling < is southern hem‚ swirling > is northern hem. -Convection
Premium Tornado Precipitation Storm
environment conducive of tourism. It also includes monitoring of pollution in eco-sensitive activities like: trekking and mountaineering In 1986‚ the Asian Development Bank with joint collaboration of Government of Nepal funded for the development of Annapurna Conservation Area Project (ACAP) spread out to 5 districts comprises of foot-trail construction‚ forest zoning‚ proper camping for trekkers and other environment conservation programmes. This project has resulted in the development of alternative
Premium Tourism Ecology
Tourism in south Asia: This world contains a facet of nations‚ peoples‚ scenario etc. critically visualizing everyone in this world is racing infinitesimally with the needs and challenges emerging in their general life in response to their daily work. So as a means to get relief and refreshment from the daily work ‚ most of the people visit abroad for recreational ‚ business‚ educational purposes etc. And this is known as tourism. From the definition point of view; theobald in 1994 suggested
Premium India Sri Lanka Tourism
An evaluation of the merits of targeting customers at the “bottom of the pyramid”. In what sectors and in which ways‚ if any‚ do the considerations raised by this approach alter the strategies of multinational corporations selling into emerging markets? Graduate Institute of International Studies‚ Geneva May 2007 Maja Rüegg May 2007 International Business Second Assignment The income pyramid in emerging markets can be divided in four segments: From top down‚ it contains
Premium Poverty
Ponds‚ Vaseline‚ Aviance Oral care: Pepsodent‚ Close up Deodorants: Axe‚ Rexona Colour cosmetics: Lakme Ayurvedic personal and health care: Ayush Shampoo: Sunsilk‚ Clinic Tea: Broke bond‚ Lipton. Coffee: Bru Foods: Kissan‚ Annapurna‚ Knorr Ice cream: Kwality walls Width = 30 The depth of the product mix refers to the number of variants of each product offered in the line E.g: If close up
Premium Marketing
------------------------------------------------- Is Water Resources the only solution for the development of Nepal? “Nepal is the second richest country in water resources in the whole world.” We grew up hearing this statement since our childhood. Is this statement valid? Are we really that rich in water resources at all? Our present situation points in the other direction though. The government is making plans and policies with water resources‚ especially hydro-electricity‚ in mind for the ‘accelerated
Premium Agriculture Water Investment
Good afternoon. My name is Edgars Sevastjanovs and I’m going to give a talk on sales promotion. Basically‚ I’ve divided my presentation into four parts. At the beginning I’ll give the definition of promotion sales. Then‚ in the second part‚ I’ll identify what sales promotions can be derected at. Afterwards‚ I’ll point out the most effective sales promotions strategies and to finish off‚ I’ll discuss different types of sales promotion. Right... first of all it’s important to understand what sales
Premium Sales promotion Marketing
GlaksoSmithCline(Farex) Swadeshi- Honey‚ Boiled rice‚ Fruit Juice. Amul‚ Sagar‚ Tapan‚ Milk Care‚ etc. ICECREAM Foreign- Walls‚ Quality‚ Cadbury‚ Dolps‚ Baskin & Robins. Swadeshi- Homemade icecream/coolfi‚ Amul‚ Vadilal‚ Milk food‚ etc. SALT Foreign- Annapurna‚ Captain Cook(HUL- Hindustan Unilever)‚ Kisan(Brookbond)‚ Pilsbury. Swadeshi- Ankur‚ Saindha namak(Patanjali)‚ Low Sodium & Iron-45 Ankur‚ Tata‚ Surya‚ Taja‚ Tara. SNACKS Foreign- Uncle chips‚ Pepsi(Ruffle‚ Hastes)‚ FunMunch‚ etc Swadeshi-
Premium Colgate-Palmolive Mumbai
Sunsilk naturals‚ Clinic (5) Dental care: Pepsodent‚ Close up (6) Deodorants : Axe‚ Rexona (7)Colour Cosmetics :Lakme (8)Ayurvedic Personal and health care: Ayush (B) FOODS (1) Tea : Brooke Bond‚ Lipton (2) Coffee : Brooke Bond Bru (3) Foods : Kissan‚ Annapurna‚ Knorr (4) Ice cream : Kwality Wall’s (C) WATER PURIFIER : Pureit COMPETITORS ANALYSIS According to the market survey done by BUSINESS TODAY the top 10 companies of FMCG sector are given below. 1. 2. 3. 4. 5. 6. 7. 8. 9. Hindustan Unilever Ltd
Premium Unilever Marketing BSE Sensex