| 2011 | | SUBMITTED BY:AnuradhaGhosh 11PGHR11UrshilaThacker11PGHR57Gunjan Kumar11PGHR20PeeyushPasbola11PGHR37SidheshKamath11PGHR22TanujSrivastava11PGHR56 | [MARKETING PROJECT HINDUSTAN UNILEVER: AXE DEODORANT] | | EXECUTIVE SUMMARY Hindustan Unilever Limited(HUL) is India’s largest fast moving consumer goods company owned by the European company Unilever. The Anglo-Dutch company Unilever owns a 52% majority stake. HUL is the market leader in Indian consumer products with
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Globalization and reluctant buyers- A study on consumer behavior in Visakhapatnam [pic] Submitted By Group- 4 MBA (F) Section A Gitam Institute of Management Globalization and Reluctant Buyers Key Words: International Marketing‚ Globalization‚ Age Group‚ Consumer Behavior‚ Abstract This study attempted to empirically test a debatable hypothesis that globalization has an effect on the consumer buying behavior and consumer awareness across the various age and income groups in
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International Journal of Applied Research and Studies (iJARS) ISSN: 2278-9480 Volume 2‚ Issue 6 (June- 2013) www.ijars.in Case Study Rural Marketing: A Case Study on Hindustan Unilever Limited Author: Manpreet Kaur * Address For correspondence: Assistant Professor‚ Guru Gobind Singh College for Women‚ Sector – 26‚ Chandigarh Abstract: In recent years‚ rural markets have acquired significance‚ as the overall growth of the economy has resulted into substantial increase in the purchasing
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------------------------------------------------- Hindustan Unilever Hindustan Unilever Limited (HUL) is an Indian consumer goods company based in Mumbai‚ Maharashtra. It is owned by Anglo-Dutch company Unilever which owns a 67% controlling share in HUL. HUL’s products include foods‚ beverages‚ cleaning agents and personal care products. HUL was established in 1933 as Lever Brothers India Limited and‚ in 1956‚ became known as Hindustan Lever Limited‚ as a result of a merger between Lever Brothers
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Glossary of Sanskrit Terms for the Ayurvedic Practitioner November 2004 by Marisa Laursen and Robert Talbert This reference guide evolved naturally out of our studies of Ayurveda and deepening interest in the original language of this sacred science. It was compiled with the loving intent of helping to make the ancient language of Sanskrit more accessible to students and practitioners of Ayurveda. This reference contains the terms used in the primary textbooks utilized by the California College
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Introduction Tourism is one of the world’s fastest growing industries and is a major source of income for many countries. Being a people-oriented industry‚ tourism also provides many jobs which have helped revitalise local economies. However‚ like other forms of development‚ tourism can also cause its share of problems‚ such as social dislocation‚ loss of cultural heritage‚ economic dependence and ecological degradation. Learning about the impacts of tourism has led many people to seek more responsible
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Unilever was created in 1930 by the amalgamation of the operations of British soapmaker Lever Brothers and Dutch margarine producer Margarine Unie‚ a merger as palm oil was a major raw material for both margarines and soaps and could be imported more efficiently in larger quantities. In the 1930s the business of Unilever grew and new ventures were launched in Latin America. In 1972 Unilever purchased A&W Restaurants’ Canadian division but sold its shares through a management buyout to former A&W
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The Asiatic lion (Panthera leo persica)‚ also known as the Indian lion‚ is a lion subspecies that exists as a single isolated population in India’s Gujarat State. It is listed as Endangered by IUCN based on the small population size.[1] The lion population has steadily increased in Gir Forest National Park‚ more than doubling from a low of 180 individuals in 1974 to a level of 411 individuals consisting of 97 adult males‚ 162 adult females‚ 75 sub-adults‚ and 77 cubs as of April 2010.[3] The Asiatic
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Chapter-3 Religious attractions in mangalore Introduction to Dakshina Kannada / SouthCanara. Dakshina Kannada‚ also called South Canara‚ is a coastal district of the Karnataka state. It is bordered by the districts of Udupi to the north‚ Chikkamagaluru to the northeast‚ Hassan District to the east‚ Kodagu to the south east‚ and Kasara god in Kerala to the south. The Arabian Sea bounds it west. Mangalore is the capital and chief city of the district. There is also the good presence of mountainous
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ACCOUNTING FOR MANAGEMENT PROJECT ON FINANCIAL STATEMENT ANALYSIS OF Hindustan Unilever Limited (HUL) SUBMITTED TO: DR ROSY KALRA TABLE OF CONTENTS Topics Acknowledgement Chapter-1 Introduction to HUL Chapter-2 Profit and Loss Account of HUL Chapter-3
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