PAYLESS SHOESOURCE Paying Less for Fashion BACKGROUND Payless ShoeSource‚ Inc. is the largest footwear retailer in the United States. The company operates about 4‚700 stores in all 50 states as well as Puerto Rico‚ Guam‚ Saipan‚ the U.S. Virgin Islands‚ Canada‚ Central America‚ the Caribbean‚ Ecuador‚ and Japan. It also sells footwear via the Internet at www.payless.com. Payless has built its success by offering a large selection of shoes at very low prices‚ most selling for less than $15
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1 The Marketing Profession Coursework Header Sheet 191290-15 Course Coursework Tutor MARK1105: The Marketing Profession Group Work R Lewis Course School/Level Assessment Weight Submission Deadline BU/UG 30.00% 28/03/2012 Coursework is receipted on the understanding that it is the student’s own work and that it has not‚ in whole or part‚ been presented elsewhere for assessment. Where material has been used from other sources it has been properly acknowledged
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Statement………………………………………………………...……...12 3.2 Marketing Objective……………………………………………………………..12-14 3.3 Financial Objectives……………………………………………………………...14-15 3.4 Target Markets………………………………………………………………..…15-17 3.5 Positioning…………………………………………………………………………..18 3.6 Pricing Strategies………………………………………………………….……18-19 3.7 Marketing Attack Stratergy……………………………..…………………….19-21 3.8 Marketing Research………………………………………………………………..…21-23 4.0 Controls Overview……………………………………………………………………..…23 4.1 Progress milestones……………………………………………………………………
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PLEASE do not share with too many people‚ I took this down for my group and am allowing only a FEW others to see this. QUESTIONS Lecture 4 1. The major actors in the organization’s microenvironment are: 1. the company‚ state government‚ competitors and customers‚ 2. the company‚ competitors ‚ customers and intermediaries (correct) 3. the company‚ competitors‚ state government‚ customers‚ and media 4. the company‚ competitors‚ customers and media. 1. Demography
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Case: Heinz Ketchup – Pricing the Product Line Define the Problem: Problem Case: The management team of Heinz needed to maximize net profit by increasing the sales of their highest-margin items‚ yet they were experiencing constant pushback from retailers‚ on top of that‚ their shelf space was being reduced‚ as well as the promotional support for their high margin products‚ the team needs to come up with a plan List any outside concepts that can be applied: - Pricing strategy (price orientation
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WONG SHWU FEN SHEIK ISMAIL A/L SHEIK RAHAMATULLH KELVIN LYE KWONG LOONG Metric No. MH101064 MH101022 MH101030 Subtopic McDonald’s Marketing Segment and Target‚ Conclusion Introduction‚ McDonald’s Communication Strategies S.W.O.T. Analysis‚ Pricing Strategies and Product Strategies Prepared for Dr. Abu Bakar bin Abdul Hamid April 2011 Chapter 1 Introduction 1.1 Brief History of McDonald’s McDonald is a well-established and globally recognized fast food restaurant. McDonald’s‚ or sometimes
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& Cie.‚ AG. * Four other computer manufacturers‚ including RMAG‚ EDAG and Digitex‚ would bid for the contract. The competitors’ prices will most likely be around the $872‚000 proposed by RMAG. * Computron used cost based pricing (firm’s standard pricing policy): The European Price= U.S. cost + 33.33% x Cost (Markup) + Transportation and installation cost + Import duty. * For Computron to win the contract‚ the threshold of highest bidding price= $1‚046‚400 (Lowest bid * (1+20%))
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Synchronization to achieve the benefits of CPR Regional promotions and variable customer allowances further increased pricing complexity. It is always difficult and almost impossible to keep constant product price because of the pricing complexity generated by regional promotions‚ marketing incentives and variable customer allowances. The CPR (Continuous Product Replenishment) system improved the ability to handle promotion. Traditionally‚ retail stores would need to hold large volumes of inventories
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companies at the same time as selling them to national distributors. The point is that these different distribution channels can provide different levels of profitability and they can quite happily run alongside each other provided a well thought through pricing strategy has been decided upon. For example a consumer is likely to want only one variant of your product and expect to purchase it immediately. A retailer is likely to want limited stock of a number of variants and not expect to pay for 60 days
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Preliminary Certificate in Marketing June 30th‚ 2013 - Examination PCM II 2013 – 78th Intake‚ 23rd Year Candidate’s Registration Number (As per in the examination admission form / Student ID) For Examiner’s use only Examiner’s Comments Part One Question 01 Part Two Question No. Question 02 Question 03 Question 04 Question 05 Question 06 Question 07 Second Examiner’s Comments Part Three Question No. Question 08 Question 09 Question 10 Question 11 Total st 1
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