The Indian Car Industry By Shyamala Mathan Sankar 2006 A Dissertation presented in part consideration for the degree of MA Marketing. 1 Consumer Perception of Global vs. Local Brands: The Indian Car Industry Abstract Key words: Consumer Perception‚ Global brands‚ Local brands‚ consumer preference‚ Country-of-origin‚ foreign brand‚ globalness‚ Consumer ethnocentrism. This study examines consumer perception of global brands vs. local brands in the Indian car industry. Consumer
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Introduction The Indian television industry Television in India has been around for just over four decades. For the first 17 years‚ transmission was restricted to black and white‚ and sale figures for television sets were minimal. The liberalization of the Indian economy‚ however‚ brought with it many changes‚ including the entry of a number of global players‚ both in manufacturing and broadcasting. In a span of just over ten years‚ the broadcasting industry grew from a single public service
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Introduction Globally‚ the Indian pharmaceutical industry is ranked third largest in volume terms and 10th largest in value terms. The sector is highly knowledge-based and its steady growth is positively affecting the Indian economy. The organized nature of the Indian pharmaceutical industry is attracting several companies that are finding it viable to increase their operations in the country. The Indian pharmaceutical industry is highly fragmented with about 24‚000 players (330 in the organized
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Indian Construction Industry – 2006-07 13th AsiaConstruct INDIAN CONSTRUCTION INDUSTRY 2006-2007 PREPARED BY CONSTRUCTION INDUSTRY DEVELOPMENT COUNCIL INDIA P.R. Swarup‚ Director General‚ Construction Industry Development Council‚ India -1- Indian Construction Industry – 2006-07 Indian Construction Industry – An Overview of Practices Introduction The paper discusses the overview of practices being used in Indian Construction Industry‚ one of the fastest growing
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Leather‚ the oldest manufacturing industry in India‚ catered to the international market from the 19th century. Leather is a traditional Indian craft and the primitive methods of leather-making is still alive in many villages in Uttar Pradesh‚ Rajasthan‚ Madhya Pradesh‚ Punjab‚ Gujarat‚ West Bengal and Orissa. Modern methods of leather tanning were introduced by the British in 1857. The first leather factory in India was set up in Kanpur to make saddlery and harness. The following are some of the
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IBMA: Indian Biscuits manufacturers associationIndustry Profile | 1. Segments: The organized and unorganized sectors of the biscuit industry is in the proportion Of 55%:45% ratio. 2. Exports of Biscuit is estimated to around 10% of the annual production during the year 2006-07. 3. Imports of biscuits into India has not shown any significant growth during the last two years and has not affected production/sales by the Indian Biscuit industry. 4. Marketing: Wholesale and Retail marketing
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ANALYSIS OF INDIAN TOURISM INDUSTRY This sector is one of the most crucial sectors of the economy in the country. It is not only a significant contributor to GDP and foreign exchange reserve of the country‚ but also it provides widespread employment. Tourism sector can also be considered the backbone for allied sectors‚ like hospitality‚ civil aviation‚ and transport. Sensing the importance of the sector‚ Indian Government has invested abundantly in the past for infrastructure development. It
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1. INTRODUCTION Indian domestic leather goods market is estimated to be worth Rs 16‚300 crore and is expected to grow at a CAGR of 20%. Domestic footwear market is estimated to be over Rs 15‚000 crore in value terms and has grown at the rate of 8.8% over the last couple of years. Men’s footwear accounts for almost half of the total market‚ with women’s shoes constituting 40 percent and kidsʹ footwear making up for the remainder. The domestic market is substantially price driven‚ with branded footwear
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Indian Agro Products Agricultural sector is the mainstay of the rural Indian economy around‚ which the socio-economic privileges and deprivations revolve‚ and any change in its structure is expected to have a corresponding impact on the existing pattern of social equality. The growth of India’s agriculture sector during the 50 years of independence remain impressive at 2.7 % per annum. About two-third of this production growth is aided by gains in crop productivity. The need based strategies adopted
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The herbal cosmetics industry is “driving growth in the beauty business” in India and is expected to grow at a rate of seven percent as more people shun chemical products in favour of organic ones. “During the last decade‚ the herbal beauty care business has actually driven the growth of the beauty business in India. The emphasis has been on the spectacular growth of the herbal and ayurvedic beauty products business‚” beauty expert Shahnaz Husain told IANS. She was the first to introduce the
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