Nicholas Mustico Case Study Amy’s Bread Case Study Questions 1. Who are the main players (name and position)? The main Player in this is Amy Scherber and she is the manager and owner. Another main character is Toy Kim Dupree and he is Amy’s assistant manager. 2. In what business or businesses and industry or industries is the company operating? Amy’s bread is in the business of selling bread products both wholesale and retail. They sell primarily to high quality restaurants‚ hotels and food
Premium Sales Retailing Case study
Case Study Questions 1. Who are the main players (name and position)? Amy Scherber - owner and founder of Amy’s Bread Toy Kim Dupree – manager of Amy’s Bread who is very involved in day to day operations and decision making and is also very trusted by Amy. 2. In what business or businesses and industry or industries is the company operating? Amy’s Bread is a specialty bread and pasty store. They specialize in handmade baked goods and are a wholesale supplier to many of New York’s prominent
Premium Bread Sales
Just A Mother Amy Amy: A Case Study Amy is the mother of three children: a daughter who is seven and twins – a boy and a girl – who are five. Her husband is an attorney and works long hours. Amy is a college graduate and worked in a professional role until the twins were born. Amy is an only child‚ social‚ attractive and very well organized. However‚ inside‚ Amy feels insecure‚ even worthless. Her mother was an alcoholic and her father died when she was ten. After her father died‚ Amy began to take
Premium Alcohol abuse Addiction Alcoholism
Case Study of the Panera Bread Company Lawrence Technological University Author Note This paper was prepared by Bruce S. Silver for Marketing Management 6013‚ taught by David Gregorich‚ MBA‚ Ed.D. Abstract The purpose of this paper is to study the Panera Bread Company‚ and do a case analysis based upon the reading’s from the book Marketing Management: Knowledge And Skills‚ Eleventh Edition by Donnelly‚ and Peter (2013)‚ and The 5 C’s and Strategic Marketing Basics (2013)
Premium Fast casual restaurant Fast food restaurant Fast food
8 Panera Bread Company C A S E ASSIGNMENT QUESTIONS 1. What is Panera Bread’s strategy? Which of the five generic competitive strategies discussed in most closely fit the competitive approach that Panera Bread is taking? What type of competitive advantage is Panera Bread trying to achieve? * The competitive strategy that best fits Panera Bread is differentiation. The offer gourmet fast food to the urban area. There a triple threat with their competitive advantage : product‚ environment‚
Premium Strategic management
Case Brief Panera Bread Context Panera Bread is a chain of bakery-café fast casual restaurants in the United States that started out as Au Bon Pain Company in 1981 and was founded by Louis Kane and Ron Saich. The locations were mostly malls‚ shopping centers‚ etc. In 1993 APB purchased St. Louis Bread Co giving them 20 additional locations. During 1994 and 1995 market research concluded a need for quality dining which was fresh and fast. St. Louis locations went through major overhaul with
Premium Fast casual restaurant
Case Study Panera Bread Synopsis Panera Bread is a casual made-to-order fast food restaurant that offers specialty breads‚ sandwiches‚ tossed salads and soups. Established in 1981‚ with 1‚562 company owned and franchised locations‚ Panera Bread has moved into the forefront of the restaurant business‚ and has strategically penetrated the market while acquiring a robust amount of loyal customers. Most of the restaurants offer the choice of indoor and outdoor dining. A fireplace inside the restaurant
Premium Fast casual restaurant
Panera Bread PART A: INTRODUCTION: Company/Industry: Louis Kane and Ron Shaich founded a bakery-café called Au Bon Pain Company Inc. in 1981. The company grew and prospered through the 1980’s and 90’s. In 1993 the company purchased Saint Louis Bread Company which had 20 locations. Between 1993 and 1997 the company expanded with an additional 100+ Saint Louis Bread bakery-cafes opening throughout the States. In 1997 the company also changed the name of all Saint Louis Bread locations outside
Premium Fast casual restaurant Fast food restaurant Bread
Panera Bread Case Study: Rising Fortunes? Executive Summary: In 1993‚ AU Bon Pain Company purchased the Saint Louis Bread Company. In 1995‚ top management at Au Bon Pain instituted a comprehensive overhaul of the newly-acquired Saint Louis Bread locations. The overhaul included altering the menu and the dining atmosphere. The vision was to create a specialty cafe anchored by an authentic‚ fresh-dough artisan bakery and upscale quick-service menu selections. This acquisition proved successful
Premium Fast casual restaurant Panera Bread Types of restaurants
In 1993‚ AU Bon Pain Company purchased the Saint Louis Bread Company. In 1995‚ top management at Au Bon Pain instituted a comprehensive overhaul of the newly-acquired Saint Louis Bread locations. The overhaul included altering the menu and the dining atmosphere. The vision was to create a specialty cafe anchored by an authentic‚ fresh-dough artisan bakery and upscale quick-service menu selections. This acquisition proved successful for Au Bon Pain. Between 1993 and 1997‚ average unit volumes at the
Premium Customer service Franchising Panera Bread