Celebrity Endorsement-Really A Success Factor for Marketers Sheetal Singla*‚ Bhai Gurdas Instiutute of Engineering & Technology‚ Sangrur __________________________________________________________________ Abstract: It is a frequently used approach in marketing for all brands. In India‚ celebrities are idolized as Gods and marketers have been trying their best to tap on this emotional connect with the celebrities. Today‚ most of the popular brands are being endorsed by a famous personality
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Brazil. There were four Indians in the top ten and seven overall in the list of 30 most-admired people. Sachin‚ 40‚ was fifth with six other Indians featuring in the list- BJP’s prime ministerial candidate Narendra Modi (7th)‚ Bollywood icon Amitabh Bachchan (9th)‚ former President Abdul Kalam (10th)‚ social activist Anna Hazare (14th)‚ Delhi chief minister Arvind Kejriwal (18th) and business tycoon Ratan Tata (30th). 1. The ability to be humble in the most earnest sense. People whose accomplishments
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Asia-Pacific Region in the 2008 CNN Asia Pacific Screen Awards beating out nine other outstanding movies.(voted by thousands of film fans around the world. The ten finalists were chosen by critics‚ industry insiders and actors—including Bollywood stars Amitabh Bachchan and Aishwarya Rai. Philippine superstar Nora Aunor is best known for her performance in thefilm as the visionary Elsa. Her portrayal is considered by most Filipino critics as the best of her career. On its 30th anniversary‚ Himala is the first
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are 19 such stores in Kolkata‚ Mumbai‚ Noida‚ Ahmedabad‚ Uttar Pradesh etc… 7. As Shah Rukh Khan (Celebrity People) Have influence over large number of people‚ even brands like Reynolds and Parker has roped Celebrities like Sachin Tendulkar & Amitabh Bachchan respectively to successfully capture large number of market share. Now Linc has also come in a row of having a brand Ambassador Shah Rukh Khan. 8. To reduce cost of Pens‚ Linc has shut-down its factory in Goa and relocated it to Kolkata and
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Slumdog Millionaire If you’re totally illiterate and living on one dollar a day‚ the benefits of globalization never come to you. – Jimmy Carter As described in Tom Zaniello’s book Cinema of Globalization‚ there is no shortage of films espousing anti-globalization messages. Whether railing against international corporations‚ big oil‚ United States foreign policies or Wal-Mart‚ world cinema filmmakers have no shortage of topics. In a refreshing change of pace‚ the film Slumdog Millionaire
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scores a century in cricket or the old men win the football match or when the girl is about to get married‚ she is shown to be celebrating that with a Cadbury. 2. Tagline – Kuch Meetha ho jaye The advertisement with this tagline involves Mr. Amitabh Bachchan. The positioning here is completely opposite to the one we discussed above. Here‚ it’s focusing on celebrating every small event/happiness in life with a Cadbury instead of waiting for just the big moments. 3. Tagline - Shubh Aarambh
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instance‚ one of the strongest celebrity endorser is cricketer Sachin Tendulkar who is a youth icon and endorses many successful brands like‚ Pepsi‚ Boost‚ Aviva Life Insurance‚ TVS‚ Britannia Biscuits‚ Visa‚ Airtel etc. Like‚ Shahrukh Khan‚ Amitabh Bachchan‚ Kareena Kapoor
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played 662 matches in international cricket.[13] On 5 October 2013‚Sachin Tendulkar became the 16th player and first Indian to aggregate 50‚000 runs in all recognised cricket (First-class cricket‚ List A cricket and Twenty20 combined). Amitabh Harivansh Bachchan (IPA: [əmɪˈtaːbʱ ˈbəttʃən]; born 11 October 1942) is an Indian film actor. He first gained popularity in the early 1970s as the "angry young man" of Hindi cinema‚ and has since appeared in over 180 Indian films in a career spanning more
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resemblance of the character with its brand essence "sab sahe mast rahe". Through I am Kalam‚ it could promote the cause of education further‚ as it does in its CSR programme. Promoting Aarakshan‚ helped it to project itself as legendary as Amitabh Bachchan. The effect of this is visible in the in the Y-o-Y growth rate of CPIL over the period 2009-11. Performance & Imagery Dimension: Differentiating Attributes The real differentiator of the company to create newer and better quality products
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INDIAN CINEMA AND COMMUNAL POLITICS “Pictures can and do make a difference. Strong images of historical events do have an impact on society. They can help with change.” -Charles Moore Indian Cinema or Bollywood produces over 750 films a year‚ released across 12‚000 theatres in the country. Popular for its tear-jerking plots‚ colourful and exotic
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