Case #20 – Southwest Airlines Company History 1966 Rollin King approached Herb Kelleher’s law office with plan to start low-cost/lowfare airline Ran into legal problems‚ rival airlines in Texas did everything they could to block new airline Herb Kelleher was determined to start up airline 1971 – Lamar Muse Southwest CEO‚ background in industry to get it up and starting Raised $7 million in capital and private investors to purchase planes and equipment Flights started between Dallas
Premium Southwest Airlines Airline Low-cost carrier
Southwest Airlines‚ yang mulai sebagai maskapai kecil Texas pada tahun 1971‚ telah tumbuh menjadi salah satu maskapai penerbangan terbesar di Amerika Serikat pada tahun 2004. Selama lebih dari tiga decade‚ keuntungan kompetitif Southwest berasal dari model bisnis yang unik dan dibarengi dengan gaya manajemen yang tidak ortodoks‚ terutama mantan CEO Herb Kelleher. Metode negosiasi yang tidak biasa ini adalah alasan utama untuk rekor keuntungan selama 31 tahun berturut-turut. Sejarah Rollin
Premium
Southwest Airlines and Microeconomics John Divler Rasmussen College Author Note This research is being submitted on June 14‚ 2010‚ for Mr. Bergeen’s Microeconomics course at Rasmen College by John Divler. Southwest Airlines and Microeconomics Southwest Airlines was created in 1967 and is headquartered in Dallas‚ TX. Southwest offers flights to their passengers to get them to their destinations when they want to get there‚ on time‚ at the lowest possible fare. The advantage that Southwest
Premium Southwest Airlines Airline Supply and demand
ARTICLE IN PRESS Journal of Air Transport Management 11 (2005) 259–272 www.elsevier.com/locate/jairtraman Passengers’ perceptions of low cost airlines and full service carriers: A case study involving Ryanair‚ Aer Lingus‚ Air Asia and Malaysia Airlines John F. O’Connell George Williams Air Transport Group‚ College of Aeronautics‚ Cranfield University‚ Bedfordshire‚ MK43 OAL‚ UK Abstract Direct competition between full service airlines and no-frills carriers is intensifying across
Premium Airline Low-cost carrier
the airline industry. It is very unpredictable and with that prone to high uncertainty levels. The demand is volatile and the capacity is largely fixed which leads to a number of issues in need of being assessed. One of those is the jet fuel price volatility which impacts the airline industry dramatically. The constant shifting around of fuel costs‚ largely based on political developments which are uncontrollable‚ cause great uncertainty for most of the airlines‚ including Malaysia Airlines. Even
Premium Airline Time Term
Delta Airlines Board of Directors Presentation October 18‚ 2013 Consultants: General Overview of Delta Airlines Strategy DELTA’S CURRENT STRATEGY COMPANY’S SANDBOX High rivalry makes industry unattractive Profitability increasing‚ but still below cost of capital Consolidation trend has reduced rivals helping profits Trainer refinery acquisition: using vertical integration to address Delta’s largest expense Metrics of improving flight completions‚ on-time arrival rate and
Premium Airline Barriers to entry Delta Air Lines
million in annual revenue. This seems quite impressive given only 110 employees and only one small manufacturers. The company has succeeded in not taking on any debt as they have grown. Dansko remains a privately owned company so finding financial information proves to be difficult. There is much room for growth in the footwear industry. It has been projected that by 2009 footwear consumption will reach $60 billion. This is a forecasted growth of approximately 14.72%. Dansko management believes that
Premium Shoe Management
The Right Way to Recognize Revenue Learn the components of SAB 101 and mistakes to look out for. BY THOMAS J. PHILLIPS JR.‚ MICHAEL S. LUEHLFING AND CYNTHIA M. DAILY More than half of the financial reporting frauds among “A U.S. public companies from 1987 to 1997 involved overstating revenue‚ according to a study conducted by the Committee of Sponsoring Organizations of the Treadway Commission (COSO). Auditors have always focused on possible revenue recognition overstatement in financial
Premium Revenue Generally Accepted Accounting Principles
Norren Chap006137 views • [pic]Income from business-22652 views • [pic]Incremental analysis6717 views • [pic]C13 1 Accounting682 views • [pic]Marketing by Numbers3245 views • [pic]Management Accounting2010 views • [pic]Management Accounting15940 views • [pic]Management Accounting2806 views • [pic]Triangle Bike Share - New Venture Plan280 views • [pic]Evolution Project- The Bicycle1216 views • [pic]Cash rules learn & manage the 7 cash-flow drivers for your
Premium Revenue Variable cost Cost
Economics of Baseball: Revenue Sharing Major League Baseball is the highest level of professional baseball in the United States and Canada. The organization is comprised of a partnership between the National League‚ founded in 1876‚ and the American League‚ founded in 1901. There are currently 30 teams in Major League Baseball‚ 14 in the American League and 16 in the National League. "Since 1903‚ the best of both of these leagues have met in the World Series‚ with the winner of the best-of-7
Premium World Series Major League Baseball