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    Company G 3-Year Marketing Plan Student Name: Student ID: Date: Mentor Name: Rated 3.75 out of 4 Table of Contents Introduction 2 Mission Statement 2 The Product 2 Consumer Product Classification 3 Target Market 3 Competitive Situation Analysis 3 Analysis of Competition using Porter’s 5 Forces Model 3 SWOT Analysis 4 Strengths 4 Weaknesses 4 Opportunities 5 Threats 5 Market Objectives 6 Product objective 6 Price objective 6 Place objective 6 Promotion objective 6

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    Dimitri Sakellarides Case 18 Draft Bob Prescott‚ the comptroller for the Blue Ridge Mill‚ was weighing the pros and cons of adding a new-on site longwood woodyard. Two primary benefits for this new addition include eliminating the need to purchase shortwood from an outside supplier and creating an opportunity to sell shortwood on the open market. Also‚ the new woodward would reduce operating costs and increase revenues. Blue Ridge Mill currently purchases shortwood from the Shenandoah Mill‚ which

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    CASE STUDY 1: PANERA BREAD COMPANY 1. What do you describe as Panera’s purpose‚ mission‚ and strategy? To satisfy customers with fresh baked breads‚ gourmet soups‚ and efficient service. Their strategy is to watch and carefully time market trends and orient the company toward innovating to fulfill consumers. 2. How well has Ron Shaich utilized the open systems model of organizations in moving Panera Bread Company forward in its competitive environment? I believe he has done a

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    Case Study #1. Salem Telephone Company 1. Variable expenses: Power (the more hours sold‚ the more energy consumed) The hourly personnel (operations) works only when the computers are in operation Fixed expenses: The rent has to be paid despite any level of production ($8‚000 monthly) The custodial services depend on Salem Telephone’s estimated space‚ they are independent from the revenue of the Company The computer leases were acquired to run the business (before it was actually started

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    Choice Recall On Monday the 29th of February 2016‚ the food safety authority of Ireland issued a recall of batches of Weetabix Oatibix flakes due to possible presence of rubber pieces. Weetabix Food Company is recalling 4 batches of their Oatibix flakes which include: • 6018 • 6019 • 6020 • 6021 These batches may contain pieces of blue soft rubber. The size of the boxes are 550g. The country of origin where these Oatibix flakes were produced was the United Kingdom. No other Oatibix batches or products

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    Regulation of Private Military and Security Companies Private Military Companies and Private Security Companies cover wide region of operation in today’s reality. They are giving administrations to practically every section of society‚ including individuals‚ associations‚ government workplaces‚ and landmarks. Their vicinity at each stride created the requirement for regulations. With a specific end goal to direct Private Military Companies and Private Security Companies‚ government ought to: 1. Set up

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    Case 20: Aurora Textile Company GROUP QUESTIONS Learning Objectives: 1. The basics of incremental-cash-flow analysis: identifying the cash flows relevant to a capital-investment decision 2. The construction of a side-by-side discounted-cash-flow analysis for a replacement decision 3. How to adapt the NPV decision rule to a troubled industry 4. The recognition that a reduced investment horizon is a significant consequence of financial distress 5. The importance of sensitivity analysis

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    parking lot dedicated to the customers of the bank only. Or simply expanding the parking lot they have now. More staffers‚ also more staffers on the telephone lines as well. Continue to improve customer service. (online banking‚ special services‚ etc) 3. Think of the improvements identified in answering question #2. How different would these improvements be if the Bank had a strategy of cutting cost rather than support- ing customer service? The changes would be significant‚ but not as significant

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    Case 1: Signal Cable Company Introduction The Signal Cable Company‚ located in Tarrytown NY‚ is a cable manufacturer for analog and digital interconnects‚ speaker‚ video and home theater cables. The company is well known for “highest standard in quality and customer service” and their “superior design” and “No-Hype approach resulted in one of the best price/performance ratio in the industry” (www.signalcable.com). After a steady growth over the last few years‚ the management decided to enter

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    Case Study: GEORGE FISHER WORKS TO TURNAROUND KODAK Management is the process of ensuring that an organization or company is able to operate in both the immediate and near future. When George Fisher take over the Kodak Company‚ he spent time to study for understand and analyse every part of Kodak’s business. After he spent time on this Kodak business‚ he start to identify the problems in the business. This case study is aim to describe the how did Fisher solve all those problem by the management

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