Harvard Business School “Customer Centric Global Branding: Lessons from Latin America” Rohit Deshpandé‚ Harvard Business School rdeshpande@hbs.edu Global Branding Conference Koc University Istanbul 22 June 2010 © 2007 rdeshpande@hbs.edu 2010 Harvard Business School The “Provenance Problem” When “made in (emergent country)” doesn’t help: Made in Brazil Made in Russia Made in India Made in China B.R.I.C. or Kenya or Turkey or Vietnam © 2007 rdeshpande@hbs.edu 2010 Harvard Business School
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Discuss why Best-Buy’s customer-centric model may not be relevant today. More specifically‚ consider the following issues: How have segment needs and preferences evolved to prompt a re-consideration of the customer-centric model? Which factors contributed to such shifts? Can Best-Buy currently successfully compete for the customers in the “long-tail” of the Pareto curve? Provide a rationale for your answers. ____________________________________________________________________________
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AMD CASE By: Maria Flores & Sandra Okuma B2B Marketing Case: AMD Recommendation AMD’s chief marketing officer Nigel Dessau’s biggest concern was the launch of their Fusion processors and how timing would affect the VISION brand. They were already two years behind on the launch for Llano‚ which was supposed to be introduced in early 2011. Therefore‚ the company was considering using the “Brazos First” strategy; however‚ we recommend the launching of Llano before introducing Brazos due
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What does it mean to be customer centric ? The heart of the word customer is “custom”. Great companies understand this. They know building a value proposition around what customers really want – and will want in the future is the foundation far a competitive advantage and business success. What are the benefits of centricity ? * A profitable customer base * Clear understanding of how to grow your business and profits‚ based on a deep knowledge of your customers * An ability to respond
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Introduction: (www.amd.com) AMD Inc. is an US based company founded in the year 1969. It is a global semiconductor company with facilities around the world. AMD designs and integrate technology that powers millions of intelligent devices such as personal computers‚ game consoles and cloud servers
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AMD corporation AMD Corporation “The Future is Fusion” The AMD Corporation is a fine model of business success. AMD is an industry leader in the production of computer processers and related technologies. It is the second largest supplier of micro-processors rivaling Intel. The quality of AMD products is generally superior to that of Intel and thus has made it a viable competitor in the chip technologies market. Within any company it is important to map out a solid company
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Best Buy Customer Centric Model “How can Best Buy continue to have innovative products‚ top-notch employees‚ and superior customer service while facing increased competition‚ operational costs‚ and financial stress?” This is the critical question asked by a company who has out survived others‚ but will they outlast when all is said and done. Originally known as the Sound of Music established in 1966‚ Best Buy began as an audio components retailer. By 1983‚ the company officially changes its name
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CASE STUDY 1 AMD vs. INTEL Group 4 Fariba Ma’soomeh Hadi Ahmad Salman 21. Mar. 2010 DBA / MMU AMD vs. INTEL Competitive Challenges The competitive challenges between the top two-chip maker Intel and AMD took a new dimension due to different strategic initiatives taken by both the companies. It is obviously clear that in a condition like competition between these two giants the strategies taken by each can emphasize on the other side of market as it influence the success of the
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BUSINESS JOURNAL An integrated approach to strategy innovation Richard Schoenberg There have been some striking examples of strategy innovation in recent years – consider companies such as easyJet‚ Direct Line Insurance or the retailer Zara – and a growing body of academic literature has emerged on the topic. This article attempts to distil a number of the major insights offered to date‚ with the aim of providing executives with an integrated approach to strategy innovation. It includes techniques which
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E&I Zone: Challenges with Open Innovation Team assignment Microsoft Corporation April 10th 2014 Zuzana Vojtekova‚ 1350495 Kamil Kania ‚1353678 Microsoft & Tablet Market Microsoft Corporation as in multinational enterprise headquartered in Redmond‚ Washington. Microsoft is one of the richest companies with regards to revenue‚ yet it is also one of the world’s most valuable companies with market cap of $330 921 millions (Reuters‚ 2014). It disposes of very broad product portfolio
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