Amber Inn & Suites‚ Inc. Case Recap Amber Inn & Suites‚ Inc. is a 250 property hotel chain with locations in 10 western and Rocky Mountain States. As a special assistant to the corporation the goal is to prepare a comprehensive analysis with the possibility of establishing a solid base for future growth. (Kerin and Peterson‚ 2010). This case study will provide a summary and analysis of Amber Inn & Suites‚ Inc. options and an examination into the company’s strengths‚ weaknesses‚ threats
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Mene Kude Dr. Dixie Marketing 601 November 17‚ 2010 Amber Inn & Suites‚ Inc. Strategic issues and Problem Identification The Amber Inns & Suites‚ Inc. is a 250 property hotel chain‚ struggling with net operating lost since 2002‚ with fiscal year 2005 projected to be its fifth consecutive unprofitable year. The company has projected lodging revenue of $422.6 million and a net loss of $15.7 million for fiscal 2005. Joseph James‚ the company’s new president and chief executive officer
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Amber Inn & Suites‚ Inc.‚ Case Analysis Case Recap Amber Inn & Suites‚ Inc. is a 250-property hotel chain with locations in 10 western and Rocky Mountain States. Their market position lies between a limited-service and full-service hotel chain. Joseph James is the newly appointed president and CEO. He initiated an aggressive goal for the senior leadership team (SLT) to formulate a strategy to achieve profitability in the next two years and sustain future growth (Kerin and Peterson‚ 2010)
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Case Study #4: Amber Inn & Suites Work Environment Amber Inn & Suites‚ Inc.‚ formed in 1979‚ operates 200 Amber Inn properties and 50 Amber Inn & Suites properties located in 10 states throughout the Rocky Mountain and western states. On Average‚ each location has approximately 120 individual guest and suite-style rooms. Under a new president and CEO‚ the goal is for Amber Inn & Suites to reach profitability within two years after five consecutive years of unprofitability
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Introduction Amber Inn & Suite‚ Inc. was built in 1979 and is composed of 250 hotels chain empire of which each consisting an average of 120 exquisite guest rooms or suite units. The profits are $422.6 million and deficits of $15.7 million. The Amber Inns & Suite have total of 30‚000 rooms. The Company’s objective is to cater mainly to professional clienteles that are traveling with fabulous guest rooms at an economical price. Amber Inn & Suites‚ Inc. is located in areas amid ten western and Rocky
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General Philosophy 2.3. Ownership/Management 2.4. Organizational Chart 2.5. Facilities name and type 1.6 Outstanding Characteristics of the establishment 2. DISCUSSION OF FINDINGS / ANALYSIS / RECOMMENDATION 3.6. Areas of Concern: Status Analysis 3.7.1. Organizational Structure 3.7.2. Operation System and Procedure 3.7.3. Facilities‚ Equipments‚ Etc. 3.7.4. Manpower-scheduling‚ work method‚ styles of communication
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Company Description The Country Inns & Suites is an upper midscale hotel brand with over 470 locations within the Carlson Rezidor Hotel Group. The Carlson Rezidor Hotel Group is a family-owned hospitality and travel company and is also the parent company to the Park Inn‚ Radisson Red‚ Park Plaza‚ Radisson‚ Radisson Blu‚ and the Quorvus Collection .The Country Inns & Suites Raleigh Durham Airport Location is a three star rated location where the core product is the rooms‚ and the facilitating products
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Introduction The Amber Inns & Suites‚ Inc. is a 250 property hotel chain in the western and Rocky Mountain states. Amber Inn & Suites‚ Inc. was established in 1979 and is made up of 250 hotel chain properties each consisting an average of 120 individual guest rooms or suite units. Amber Inn & Suites‚ Inc. can be found in locations among ten western and Rocky Mountain States with two hundred fifty different property hotel chains. On average‚ each property consists of one hundred twenty individual
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Divisions C3201229 1.0 Premier Inn 3 1.1. Target Market 3 1.2. Mission Statement 3 1.3. Business Mix 3 2.0 Yield Management 4 2.1. Performance 4 2.1.1. Occupancy 4 2.2. Promotional Packages 5 3.0 Recommendations 6 4.0 Bibliography 7 Premier Inn Premier Inn is a chain of budget hotels belonging to the Whitbread Group PLC. It is the market leader in budget hotels; there are 466 Premier Inn hotels throughout the UK with approximately
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Table of contents Executive Summary 4 Introduction 5 Chapter 1 6 Quick scan 6 Problem statement 9 Chapter 2: Swot analysis 10 The companies’ business 10 Target group 10 Suppliers 10 Structure 11 Company culture 11 Competitive advantage 11 Competitive landscape 12 Strenghts 13 Weaknesses 14 Opportunities 14 Threats 15 Confrontation matrix 16 Porter’s five forces 16 Chapter three 18 How big is the target market? 18 What is the customer opinion about hosting
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