Case Study: MGM Resorts International 27 February 2013 Table of Contents Key Dates and General History 3-5 Environmental Analysis 5-7 Porter Analysis 7-9 Marketing Strategy 9-12 Competitor Analysis (SWOT) 12-18 Company Analysis (SWOT) 18-20 Financial Analysis 21-22 Future Trends 22-23 Recommendations 23-25 Conclusion
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Case Study Disneyland Resort Paris Case Study 6 - What are the Disney resorts and parks aiming for? 1) The Disney resorts and parks were aiming for a market that focused on creating images‚ experiences and products to customers that emphasized fun‚ imagination and service. It aimed to provide a place where customers could escape the cares of the real world through the "magic" of legendary fairytale and familiar Disney characters. The market targeted families and children and the company had
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Blue Mountain resorts (Data collection) 1. Problem definition Blue Mountain Resorts were first built in 1941‚ and it is the largest family-operated ski resort in Canada. The major problem in this case is that the CEO of the Blue Mountain Resorts has to decide whether to install facilitates or not for the night skiing in 1979-1980 winter skiing season. Maintaining comfortable capacity at ski resort is very important in this field of market. The capacity depends on the hill size‚ hill development
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are obvious as follow: 1. As a small-size resort and known for its flexible and personalized services‚ Coral’s cost efficient operation could cause losses from current guest-flow more than costs saved from squeezing current low number of staff or facilities and services; 2. By maintaining status quo‚ Coral Diving Resort would not be distinguished as unique from other resorts in the Bahamas‚ which is going farther away from the common success of resorts based on strong identities and reputations
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CASE 1 : WYNN RESORTS Question 1 : What are Wynn Resorts’ distinctive resources and competencies ? Wynn Resorts Limited is a company which operates in casino and gambling industry in the US and Macau. It was created by Steven Wynn and made intitial public offering on NASDAQ on Octorber 25‚ 2002. The company own Wynn Las Vegas Resorts & Country Club‚ Encore at Wynn Las Vegas in the US and in Macau‚ the company have Wynn Macau Resorts and Encore at Wynn Macau. It is undeniable that one of
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P1 “The Wonder Land Resort” Introduction Information is processed data which is meaningful and the types of information are; • Qualitative Qualitative information provides much more details and greater insight into a subject than quantitative information. The best ways to extract qualitative information are through interviewing‚ questionnaires‚ feedback forms and surveys. • Quantitative Quantitative information is based on facts and statistics and provides key information that can
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HALINA MOUNTAIN RESORT A Case Study Submitted By: Richmond L. Chua Subject: MG11A Section: 1D (4-6pm) Summary Halina Mountain Resort I. Statement of the Objective The objective of the study is to gain broader views on the analysis of the subject’s (Halina Mountain Resort) vital components and areas which are directed towards the success of the company’s establishment. In this study‚ certain factors are taken into consideration to determine whether changes or improvements
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INTERNATIONAL HOSPITALITY & TOURISM MANAGEMENT INTEGRATED RESORT MANAGEMENT Lecturer: Mr. REINALDO WONG 1103008137 BAHT 1 Integrated Resort Resort is basically a place where people use for vacation‚ relaxation‚ or recreation. Since its purpose is to make people enjoying their time so most of the resort is built near scenery area‚ seaside‚ mountain‚ ski‚ or natural resources that has beautiful setting. Back in the days resorts used to only for people to get away from their hectic day
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Mandalay Resort Group is one of the leading hotel-casino companies in the United States‚ and is the largest such company in the Las Vegas market in terms of square footage of casino space and number of hotel rooms. Known as Circus Circus Enterprises‚ Inc. until June 1999‚ Mandalay Resort operates ten hotel-casinos in Nevada‚ including four elaborate properties on the Las Vegas Strip: Mandalay Bay‚ Luxor‚ Excalibur‚ and Circus Circus. It is also a partner with Mirage Resorts‚ Incorporated in a joint
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Seaside Resort Holiday - Brighton Symbol of vacationing‚ first time when people began to travel & vacation. Resorts lined Brighton in England. The opening of the resort in Brighton extended the seaside as a resort for health and pleasure to the much larger London market‚ and the beach became a centre for upper-class pleasure and carefreeness. This trend was praised and artistically elevated by the new romantic ideal of the picturesque landscape. A seaside residence was considered as a highly
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