Semester 2‚ 2012/2013 Module Title: Branding-Ocean Park Module Code: BAM 3504 Date of submission: 14 May 2013 The Contents 1. Background of the brand 2. Strengths and weaknesses of the brand 3. How to make the brand strong 4. Brand elements 5. Brand positing 6. Marketing programs 7. Brand extension 8. Future branding strategy 9. Bibliography 10. List of references Background of the brand Ocean Park was officially opened in January 1977‚ situated
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Pacific Ocean are getting hit with a mysterious condition. This condition starts out as a white or black lesion on the sea star’s body. From there‚ it spreads all over the body‚ causing its arms to decay. In the worst cases‚ the entire sea star disintegrates completely. Jeff Marliare‚ a Vancouver Aquarium biologist‚ says “an arm will actually break off and crawl away. (Then) they turn into goo.” Sea stars living in aquariums aren’t safe from this affliction. Aquariums prone to pump in ocean water
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2 What is Blue Ocean Strategy? ................................................................................................................... 3 The Paradox of Strategy ............................................................................................................................ 4 Laws of Strategy ........................................................................................................................................ 5 Basic Patterns of Blue Ocean Strategy ......
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ON THE ANALYSIS OF BLUE OCEAN STRATEGY AND ITS IMPLICATIONS CONDUCTED BY: NAME: MBURU ID: L0471ALAL0211 MODULE: STRATEGIC INFORMATION MANAGEMENT LECTURER: DAVID ACQUAYE COURSE: BA-BMS 4 DATE: 19TH APRIL‚ 2012 WORDS: 3‚776 SCHOOL: LONDON SCHOOL OF COMMERCE LONDON‚ UNITED KINGDOM Table of Contents Executive Summary3 Chapter One Definition of Blue Ocean Strategy4 The Authors6 Chapter Two Introduction7 Major Differences Between Blue Ocean and Red Ocean7 Conclusion7 Chapter
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HARVESTING THE OCEAN BY: SHUN ITCHIGAWA AQUACULTURE • the use of agricultural techniques to breed and raise marine organisms. • is the farming of freshwater or marine organisms. -MONOCULTURE -POLYCULTURE what is the important of aquaculture? It supply commercial species to the world’s markets. Common Aquaculture in the World • Fish aquaculture- raising fish commercially in tanks‚ ponds‚ or ocean enclosures. - carp‚ salmon‚ tilapia and catfish. • Raft culture- aquaculture using floating rafts
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opportunity is to create blue oceans of uncontested market space. Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne Included with this full-text Harvard Business Review article: 70 Article Summary The Idea in Brief—the core idea The Idea in Practice—putting the idea to work 71 Blue Ocean Strategy 80 Further Reading A list of related materials‚ with annotations to guide further exploration of the article’s ideas and applications Reprint R0410D Blue Ocean Strategy The Idea in Brief
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We have transferred two channel catfish Ictalurus punctatus growth hormone cDNA constructs (opAFP-ccGH and rtMT-ccGH) driven by the ocean pout Zoarces americanus antifreeze protein promoter (opAFP) or rainbow trout Oncorhynchus mykiss metallothionein promoter (rtMT) via electroporation to channel catfish to produce transgenic catfish by introducing additional copies of growth hormone cDNA and compered the inheritance of the GH transgenesis‚ and growth rate. Most of the DNA constructs are lost during
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Arab and the Greek sailors during the medieval era. The myth started in Europe and then was passed down to Africa and America. The sailors claimed to see mermaids while traveling across different parts of the ocean. They say that Christopher Columbus claimed to see three mermaids in the oceans near Haiti in January of 1493. He said that they were not as pretty as everybody said they were. A mermaids description entails a human upper body and a lower body resembling a fish. Some feel that they
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Ocean Carriers Case Ocean Carriers uses a 9% discount rate. 1. Do you expect daily spot rate to increase or decrease next year? Daily spot rates are expected to decrease next year because 63 new vessels are scheduled for delivery over the next year and imports of ore and coal would most likely remain stagnant over the next two years. Imports of iron ore and coal and the number of vessels available are two big factors of spot rates. 2. What factors drive average daily hire rates?
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Statement of the purpose of the book: “Blue Ocean Strategy” Blue Ocean Strategy (BOS) is the result of a decade-long study of 150 strategic moves spanning more than 30 industries over 100 years (1880-2000) by authors Kim‚ W. C.‚ Mauborgne‚ R. BOS is the simultaneous pursuit of differentiation and low cost. The aim of BOS is not to out-perform the competition in the existing industry‚ but to create new market space or a blue ocean‚ thereby making the competition irrelevant. BOS offers a set of
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