"Alpen Bank Launching Credit Card In Romania" Essays and Research Papers

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Alpen Bank Launching Credit Card In Romania

Alpen Bank: Launching the Credit Card in Romania Written Analysis of Case Presented to: Miss Tania Hassan Presented by: * Case Overview: Alpen bank has to make a crucial decision whether or not they should launch the credit card business in Romania. The bank had to come up with a market strategy that can generate at least €5 million in profit within 2 years. Prior to introduction of the credit...

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Alpen Bank Case - Paper

Case Analysis Alpen Bank: Launching the Credit Card in Romania                                                                Case Overview: In this case Alpen bank’s country manager Carle has to make a crucial decision whether or not they should go for the credit card business in Romania. The bank has to come up with a solid market strategy that can generate at least €5 million in profit within 2 years. Before bringing this business to the market the Bank has to analyze whether an opportunity...

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Alpen Bank: Launching Credit Card in Romania

As per the Case ‘Alpen Bank: Launching Credit Card in Romania”, the following explains strategy on Segment, Target, and Position. This Analysis also has attached Excel sheet with numbers to support this strategy. Alpen Bank has been very successful in Romania building a profitable business for the wealthy – over 200,000 customers in a country with 7.7 million households. As per Exhibit 5 and Table A, there are 27% affluent residents (over 2 million), 18% middle class residents, and 53% others...

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Launching Strategy

Purpose: Alpen Bank is facing potential growth opportunities in terms of launching a credit card to the Romanian market. The overall goal is to increase annual profit by €5 million within two years of launch. Selection of the right target audience, while applying the appropriate launching strategy is the direction of our focus. Our goal is to extend the Alpen Bank premium service to customers via a new product market. Predictions of economic growth in Romania, proves that the market is growing increasingly...

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Alpen Bank Case

Summary of the Case: Alpen bank needs to launch credit card in Romania which is a matter driven by market dynamics, customer demographics, usage behavior and changing macroeconomic conditions. Formulation of an effective marketing strategy is inevitable for the introduction of the credit card in such an environment. 1. How should Alpen position its card, if it intends to launch it? Positioning is identifying a set of possible competitive advantages to build a position in the minds of the consumers...

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Case Analysis for Alpen Bank

11/6/12 Case Analy sis f or Alpen Bank Case Analysis: Alpen Bank The main issue that Alpen bank is facing is whether or not they should launch the credit card business in the Romania market and which group of target audience they should select while applying the launching strategy. Moreover, specifically to Carle, he needs to come up with a program from which, Alpen bank can generate at least €5 million in profit within 2 years. Moreover, clarified positioning strategy and customer segmentation...

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Citibank: Launching the Credit Card

Recommendations: • Launch the credit card operation in Asia Pacific. • Use a customized marketing strategy/customized offerings; Focus on customer service; • Enter Australia, India, Indonesia, Philippines, Singapore, Thailand, Taiwan, Malaysia, India, and Indonesia; Further develop Hong Kong market; Enter Korea – whenever regulations allow it. • Use different appeals/ value prepositions: in India, Indonesia, Taiwan, Thailand, Malaysia emphasize status; target upper and upper-middle class; use...

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Credit Card and New Bank Card

d. had 31.- a. required 32.- b. by 33.- a. crowding 34.- c. should 35.- b. don’t need 36.- b. process 37.- b. is this Part 6 38.- c. interested 39.- d. happen 40.- c. check out 41.- a. stay Part 7 42.- d. To issue a new bank card. 43.- a. transfering funds form severl accounts. 44.- c. Pacific asia 45.- c. on the coast 46.- c. passangers prefers high speed trains. 47.- d. problem 48.- c. anyone eighteen and above 49.- b. not longer than thousand words 50.- c. paya...

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Alpen Bank Case Memo

 Alpen Bank: Launching the Credit Card in Romania Case Study Solution By Liqi Zhou Nov. 5th, 2014 To: Gregory Carle From: Liqi Zhou Re: Alpen Bank’s decision of launching credit cards in Romania Date: Nov. 5th, 2014 Purpose: The Romania market has huge and increasing profit for credit cards, so Alpen Bank should enter it ASAP. Preview: Alpen Bank should launch the credit card now to both middle-class and affluent segments of the market using all possible consumer acquisition methods...

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Alpen Bank

International Business Case Analysis 1 Alpen Bank: Launching the credit card in Romania Name: Xiao Zheng #701369253 Subject: Alpen Bank: Launching the credit card in Romania Course Number: IB207 Instructor: James Neelankavil, PH.D. Date: 09/25/2011 Problem Definition In 2006, the country manager for Alpen Bank in Romania, Gregory Carle, considers whether to recommend the launch of a credit card business and add 5 million of annual profit to the Consumer Bank segment within two years. The firm...

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