BREAK-EVEN POINT A company’s break-even point is the amount of sales or revenues that it must generate in order to equal its expenses. In other words‚ it is the point at which the company neither makes a profit nor suffers a loss. Calculating the break-even point (through break-even analysis) can provide a simple‚ yet powerful quantitative tool for managers. In its simplest form‚ break-even analysis provides insight into whether or not revenue from a product or service has the ability to
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Summary of the Case: Alpen bank needs to launch credit card in Romania which is a matter driven by market dynamics‚ customer demographics‚ usage behavior and changing macroeconomic conditions. Formulation of an effective marketing strategy is inevitable for the introduction of the credit card in such an environment. 1. How should Alpen position its card‚ if it intends to launch it? Positioning is identifying a set of possible competitive advantages to build a position in the minds of the consumers
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article: Break-even (economics) In economics & business‚ specifically cost accounting‚ the break-even point (BEP) is the point at which cost or expenses and revenue are equal: there is no net loss or gain‚ and one has "broken even." A profit or a loss has not been made‚ although opportunity costs have been "paid‚" and capital has received the risk-adjusted‚ expected return.[1] It is shown graphically as the point where the total revenue and total cost curves meet. In the linear case the break-even
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Break-even point is that point at which there is neither profit nor loss. It is at point costs are equal to sales. It is otherwise called as balancing point‚ neutral point‚ equilibrium point‚ loss ending point‚ profit beginning point etc. After BEP is achieved‚ all the further sales will contribute to profit. At BEP‚ Sales – Variable cost = Fixed costs. OR Contribution = Fixed costs. Break-even analysis Break-even analysis is an analytical technique that is used to determine the probable
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International Business Case Analysis 1 Alpen Bank: Launching the credit card in Romania Name: Xiao Zheng #701369253 Subject: Alpen Bank: Launching the credit card in Romania Course Number: IB207 Instructor: James Neelankavil‚ PH.D. Date: 09/25/2011 Problem Definition In 2006‚ the country manager for Alpen Bank in Romania‚ Gregory Carle‚ considers whether to recommend the launch of a credit card business and add 5 million of annual profit to the Consumer Bank segment within two years
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Alpen Bank: Launching the Credit Card in Romania Case Study Solution By Liqi Zhou Nov. 5th‚ 2014 To: Gregory Carle From: Liqi Zhou Re: Alpen Bank’s decision of launching credit cards in Romania Date: Nov. 5th‚ 2014 Purpose: The Romania market has huge and increasing profit for credit cards‚ so Alpen Bank should enter it ASAP. Preview: Alpen Bank should launch the credit card now to both middle-class and affluent segments of the market using all possible consumer acquisition methods to capture
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11/6/12 Case Analy sis f or Alpen Bank Case Analysis: Alpen Bank The main issue that Alpen bank is facing is whether or not they should launch the credit card business in the Romania market and which group of target audience they should select while applying the launching strategy. Moreover‚ specifically to Carle‚ he needs to come up with a program from which‚ Alpen bank can generate at least €5 million in profit within 2 years. Moreover‚ clarified positioning strategy and customer segmentation
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Calculating the break-even point To avoid making a loss every business must at least break-even by achieving a level of sales that covers its total costs. But what level of sales is necessary to break-even? To explore the concept of break-even‚ we need to define some basic terms: Fixed costs: Costs that do not vary with output or sales e.g. managers salaries‚ rent and rates on business premises. Variable costs: Costs that vary with the quantity produced or sold e.g. costs of materials
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Case Analysis Alpen Bank: Launching the Credit Card in Romania Case Overview: In this case Alpen bank’s country manager Carle has to make a crucial decision whether or not they should go for the credit card business in Romania. The bank has to come up with a solid market strategy that can generate at least €5 million in profit within 2 years. Before bringing this business to the market the Bank has to analyze whether an opportunity
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#3 Break-Even Analysis Rob Holland Assistant Extension Specialist Agricultural Development Center September 1998 One of the most common tools used in evaluating the economic feasibility of a new enterprise or product is the break-even analysis. The break-even point is the point at which revenue is exactly equal to costs. At this point‚ no profit is made and no losses are incurred. The break-even point can be expressed in terms of unit sales or dollar sales. That is‚ the break-even units
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