com/locate/engstruct Applications of shape memory alloys in civil structures G. Song a‚∗ ‚ N. Ma a ‚ H.-N. Li b a Department of Mechanical Engineering‚ University of Houston‚ Houston‚ TX 77204‚ USA b School of Civil and Hydraulic Engineering‚ Dalian University of Technology‚ Dalian‚ 116024‚ China Received 24 June 2004; received in revised form 19 December 2005; accepted 26 December 2005 Available online 17 April 2006 Abstract Shape memory alloy (SMA) is a novel functional material and has found
Premium Martensite
must decide whether or not to partner with AOL or persist with the current combination of methods to attract customers and generate an increase in sales. BUSINESS MODEL (Business model with AOL partnership written in grey) Revenue from Merchandise Revenue from Advertising and Sponsorship Marketing Effectiveness QUALITATIVE ANALYSIS – Advantages and disadvantages of each alternative Reject the AOL Partnership Pros • Would save $2million
Premium Revenue Cost of goods sold Marketing
hatred of AOL towards Microsoft put the executives on relax mode and the lack of interest in investing by themselves in online services made the only option of closing a deal is by showing clear benefits in terms of cash‚ only if Netscape see actual profits from AOL this deal
Premium Microsoft Negotiation Best alternative to a negotiated agreement
shareholders’ value: 1. Separate registration numbers and passwords were issued to customers. They cost more than $40 per new subscriber in 1994. 2. AOL aggressively marketed its online service both directly and indirectly. 3. To retain new subscribers and increase customer loyalty & satisfaction‚ AO The noteable accounting procedures followed by AOL were as follows: :a. AOL’s amortization period for subscriber acquisition costs was about 15 months‚ such aggressive accounting was attributed to
Premium Generally Accepted Accounting Principles Cost Costs
Online 1. Prior to 1995‚ why was America Online (AOL) so successful in the commercial online industry relative to its competitors‚ CompuServe and Prodigy? 2. As of 1995‚ what are the key changes taking place in the commercial online industry? How are they likely to affect AOL’s future prospects? 3. Was AOL’s policy to capitalize subscriber acquisition costs justified prior to 1995? 4. Given the changes discussed in question b‚ do you think AOL should change its accounting policy as of 1995? Is
Premium Stock The Home Depot
billion. But there’s a catch. In the last couple of years‚ AOL has made $100 million in acquisitions that some analysts feel are languishing. Observers have also criticized the way AOL treats some of the costs of attracting new members as capital expenses. They say that AOL is more dependent than ever on attracting new members and retaining old ones‚ a process that has become more costly. According to Cowen & Co.‚ in the last quarter of 1995 AOL added 1.8 million new members‚ but lost 950‚000‚ leaving
Premium Google
international markets proved to be very difficult for the New Market Operations unit in AOL international. Originally‚ all of the services America Online provided were geared towards the American market. Changing their services to fit the new international markets was a very difficult task. America Online began making agreements with other companies to help make the process run smoother. America Online partnered with HP to make AOL the default setting on HP computers shipped in the United States and many other
Premium United States Economy of the People's Republic of China Western culture
Case study: America Online‚ Inc. Q1.Prior ro 1995‚ why was America Online‚ Inc (AOL) so successful in the commercial online industry relative to its competitors CompuServe and Prodigy? The America Online‚ Inc. was so successful due to its pricing rate structure‚ which was the easiest for consumers to understand and anticipate‚ compared to its competitors. AOL charges a cheaper monthly fee of $9.95 for the access to all of America Online’s service for up to five hours each month. Each additional hour
Premium Balance sheet Income statement Financial statements
with AOL Inc. AOL Inc. is a brand company‚ which is “committed to continuously innovating‚ growing‚ and investing in brands and experiences that inform‚ entertain‚ and connect the world.” (corp.aol.com‚ 2012) AOL has a prominent place within internet and media history‚ being one of the first Internet Service Providers (ISPs)‚ and online experience companies in the world. Its past has one of many ups and downs‚ having survived the ‘Dot Com bubble burst’ of the early 2000’s. In 2001‚ AOL merged
Premium
quickly. They are expected to grow 15% this year and another 11% the following year according to eMarketer. Though challenging the two elephants in the room – Google and Facebook – will be difficult‚ there’s enough room to carve out a profitable niche. AOL / Yahoo would own roughly 8.3% of digital spend in the US‚ which equates to $5.6 billion in revenue. Even if we account for the natural decline in Yahoo’s market share (especially from publishers
Premium Google Yahoo!