INTRODUCTION………………………………………………………………... IMPORTANCE AND NEED OF BRAND EXTENSION……………………... ANSOFF’S GROWTH SHARE MATRIX……………………………………... TYPES OF BRAND EXTENSION……………………………………………… ADVANTAGES & DISADVATAGES OF BRAND EXTENSION…………… EXAMPLES FROM CORPORATE……………………………………………. CONCLUSION…………………………………………….................................. REFRENCES……………………………………………………………………… 3 4 5 7 9 14 16 17 INTRODUCTION Definition: Brand extension is a marketing strategy in which a firm marketing a product
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Brand Extensions Brand extension is a marketing strategy according to which a company marketing a product or a service launches a new offering (product or service) that is related to the one of the existing brands of the company‚ but offers different benefits and/or targets a different segment. Organizations use this strategy to increase and leverage upon their brand equity. When a firm is introducing a new product‚ it has the following 3 choices on branding: 1. Developing a new brand for the
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system is divided into three major components‚ law enforcement‚ courts and corrections. Each component is essential in the conviction and punishment of offenders in the United States. Each division has its own separate tiers and departments‚ some being more extensive than others. Each part helps the system to function smoothly and efficiently. Law enforcement is divided into three tiers‚ local‚ state‚ and federal. Local law enforcement is the most extensive of the three tiers‚ making up over seventy-five
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The case conceptualization of Sam describes his history of possible OCD personality attributes that were encouraged and may have led to his diagnosis of OCD in the ninth grade. Sam’s need to organize and follow a homework ritual has influenced his homework completion and decrease in academic performance. Sam has developed a transient facial tic that is more prominent during discussions of school work. He has noted he cannot turn in messy homework because ‘neatness is important.’ Sam lacks social
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Brand extension & brand stretching The two options for doing this are usually called “brand extension” and “brand stretching”. Brand extension Brand extension is a strategy in which a firm launches a new or modified product with a well-developed image by using the established brand name in a same broad market. Organizations use this strategy to increase and leverage brand equity (definition: the net worth and long-term sustainability just from the renowned name). An example of a brand extension is Jello-gelatin
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There are three main components under the criminal justice system: law enforcement‚ courts and institution based corrections. However‚ for this paper there are two more components that also interrelates with the criminal justice system which is community based corrections and private security. Without all the components of the criminal justice system the others do not work efficiency. Each of these components focus on the laws and dealing with criminals while they are being processed through the
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Organizational Commitment and job satisfaction along with providing an example. Reference: Patrick‚ H.‚ & Sonia‚ J. (2012). Job Satisfaction and Affective Commitment. IUP Journal Of Organizational Behavior‚ 11(1)‚ 23-36. Yip‚ P.‚ Martin‚ A.‚ & Goldman‚ A. (n.d) Job Satisfaction Retrieved from http://www.u.arizona.edu/~ctaylor/chapter9/jobsat.html An essential portion of any management process is to ensure the employees have job satisfaction and organizational commitment to create a
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JAPANESE OCCUPATION & the SECOND REPUBLIC JAPANESE MILITARY ADMINISTRATION 1. Japanese Military Administration established on Jan. 03‚ 1942 by the Japanese High Command. a. First Director-General – Maj. Gen Yoshihide Hayashi; succeeded by Maj. Gen. Takazi Wachi. 2. Military rule by the Japanese conquerors. a. All government officials and employees were ordered to returned to their post. b. Military proclamation declared that for one Japanese killed by the population ten prominent Filipino
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Occupational Paper: Registered Nurse The career I am doing my paper over is the occupation of a Registered Nurse. The reason behind that is that at this moment‚ that is my focused career goal. (At a later time‚ it may be Nurse Practitioner‚ or Nurse Anesthetist.) I enjoy helping people and the nursing field hopefully will help me achieve those goals along with give my son a better future he deserves. The educational requirements of becoming a RN are taking anatomy‚ physiology‚ microbiology‚
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Executive Summary An attempt is made to study the level of organisation commitment among the employees at pantaloon retail India limited –Big bazaar‚ KSRTC The research was carried for period of eight weeks from 3May to June 29‚ 2010.A descriptive research was carried by taking convenience sampling for the employees of the each group. A well structured questionnaire was prepared and administered to employee sample of 100. The opinions are collected and tabulated‚ and it is analyzed
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