A DISSERTATION REPORT ON “IMPACT OF PRIVATE LABEL FOOD PRODUCTS ON BRANDED PRODUCTS IN ORGANIZED RETAIL INDUSTRY IN INDIA” Submitted in Partial Fulfilment of the Requirements of All India Management Association for the Award of the Degree of POST GRADUATE DIPLOMA IN MANAGEMENT BY BASIM KC REGISTRATION NO: B11120638 GUIDED BY: PROF. RANGANATHAN ACHARYA INSTITUTE OF MANAGEMENT & SCIENCES 1st Cross‚ 1st Stage‚ Peenya Industrial Area Bangalore – 560058 DECLARATION I BASIM
Premium Retailing Brand Brand management
“MBA Students’ Brand Awareness and preference with regard to Branded Laptops: A Case Study in NIS Academy‚ Guwahati” Introduction Studying the consumer buying behavior is a very complex process‚ as it involves not only the economic factors but also the emotional factors. However‚ marketers need to study the consumer behavior‚ as it helps them position their products better and develop effective marketing strategies. Consumer buying behavior is influenced by the culture and subculture. Habits
Premium Brand Preference Marketing
Unfair Society?! In today’s society we have as British citizens been branded as open hearted‚ joyful‚ caring and non-racial. Is this really the true case? Or have we been portrayed as such a ’civil society’? I will be explaining why ’us’ Brits feel like:- Racism Government Tourists Strikes & Riots Racism Racism has been part of the UK from the very first Cro-Magnon man snaring down towards Neanderthal to now kids‚ pensioners and women on trams being racial towards foreigners
Premium Human skin color Developed country The Streets
1 © This is a licensed product of Ken Research and should not be copied TABLE OF CONTENTS 1. 2. 3. 4. 4.1. 4.2. The UK Health and Wellness Market Introduction The UK Health and Wellness Market Size‚ 2007-2012 The UK Health and Wellness Market Segmentation‚ 2007-2012 The UK Cosmetics Market The UK Cosmetics Market Size & Introduction‚ 2007-2012 The UK Cosmetics Market Segmentation‚ 2007-2012 4.2.1. The UK Skincare Market Size‚ 2007-2012 4.2.1.1. 4.2.1.2. The UK Skincare Market Segmentation
Premium Marketing Health club Medicine
along with the feeling of being cool. Such branding makes teenagers obsessed with becoming the people they see on TV and living a life filled with luxury and designer items. Alissa Quart‚ author of Branded: the Buying and Selling of Teenagers‚ uses personal and non-personal anecdotes to make her point about teen marketing. Quart describes her experience at an Advertising and Promoting to Kids Conference‚ where the audience shamelessly clutches issues of a youth marketing magazine titled Selling to
Premium Adolescence Marketing Young adult
“The Downside of Being a Child Prodigy” is an article written by Andrea Sachs published in Time Magazine on September 6‚ 2006. The article starts with a reference to a short story about Alissa Quart who had skills since she was a child. She was able to read and teach her peers at elementary school how to read. She got awards for her writings. One of her good skills is that she was able to edit her father’s writing by the age of 13. Then the writer refers to Quart’s book entitled “The Dilemma of the
Premium High school Suicide Bipolar disorder
Social stratification is still very much present in today’s society. Research proves that social inequalities can cause problems in society which include increases in: homicide‚ infant death‚ obesity‚ teenage pregnancies‚ depression‚ anxiety‚ teen suicide‚ and an increase in incarceration rates (Clark‚ 2009). With this being said‚ I will discuss three areas that have been plaguing the United States since the beginning of time. Racism‚ gender inequalities‚ and class advantage are the biggest issues
Premium Discrimination
. In the plane ... I felt like a bird whose cage had been locked for many years... . I felt free... . Deep inside‚ I felt homesick for my children but I also felt free for being able to escape the most dire problem that was slowly killing me. Alissa Quart a writer for Pulitzer Center on Crisis Reporting writes about a mother who had to leave her son at home to come and work in the United States in order to be able to support her own mother and son. Many of these women that decide to work in a developed
Premium Family Mother English-language films
Saving Private Ryan is a movie that generates strong responses from most people that see it. While interviewing four individuals and reading three movie reviews‚ I found that each of my subjects would recommend it‚ not one of the individuals interviewed felt the violence was senseless‚ and all of them left the movie with a strong emotional response of some kind. It appears that Saving Private Ryan is the kind of movie to which many can relate. Saving Private Ryan is not a romantic‚ feel-good movie
Premium Steven Spielberg World War II Film
question of the Medici Mediterranean Restaurant case study‚ it asks if there are any other options that Alissa might consider solving this problem. There are many other options that are not listed in the study that Alissa could exercise in this scenario to make Guido focus more on his job. In this particular case‚ the head chef Guido has not been through business school like the owner Alissa has. Guido lacks the business skills that are imperative to keep a business well and running‚ leading
Premium Management Chef Business school