Chapter 1 Introduction 1.1 Background of the Study The Philippine’s economy has started to recover from the global economic recession of 2008-2009. High government spending to stimulate the economy has improved conditions temporarily but in turn has created a large budget gap. The Philippines has one of the highest drug prices in the world. Changes brought about by the controversial Cheaper Medicine Act have impacted the Philippines pharmaceutical market‚ whereby 200
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PREFERENCE FOR PREMIUM BRANDED SHIRTS. CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS A DISSERTATION SUBMITTED IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF MBA DEGREE OF BANGALORE UNIVERSITY. SUBMITTED BY VIKRANT JAGANNATH Reg. No – 04XQCM6118 UNDER THE GUIDANCE OF PROFESSOR JAI RAJ NAIR M. P. BIRLA INSTITUTE OF MANAGEMENT (ASSOCIATE BHARATIYA VIDYA BHAVAN) BANGALORE – 560001 1 CONSUMER PERCEPTION AND BRAND PREFERENCE FOR PREMIUM BRANDED SHIRTS. DECLARATION
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An investigation on consumer behavior and preferences towards apparel‚ purchase by Indian consumers age 15 – 25 Submitted by Karthikeyan Sundarraj S105650 MASTER OF SCIENCE Branch: Applied Textile Management Swedish School of Textiles‚ Högskolan i Borås‚ S-501 90 Borås Revised 6 August 2011 The Swedish School of Textiles Högskolan i Borås‚ S-501 90 Borås An investigation on consumer behavior and preferences towards apparel‚ purchase by Indian consumers age 15 – 25 Bonafide record
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their existence‚ many people are competing to look attractive and different from others. Expensive looking is one of many features to get an attractive appearance. Many people consider an expensive appearance by wearing expensive branded products. The epidemic of using branded products in order to get good representation does not only happen to the adults in America‚ but also the teenagers in America. Because teenagers tend to imitate what they see and still do not have stable thought about what it
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FOSSIL ‚ INC.: EVOLUTION OF THE BRANDED FASHION WATCH On an April morning‚ 1993‚ Tom Kartsotis woke up worth over $42 million on paper and owner of a considerably stronger company. The previous day’s initial public offering of 2.4 million shares had returned $18.7 million to Fossil. Starting from modest beginnings‚ Fossil had emerged as a major competitor in the highly-competitive branded fashion watch industry. Tom’s months of hard work had resulted in a successful initial public stock offering
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Denim: Consumers prefer branded wear by Dr. Noor Ahmed Memon Denim is the most preferred clothing of today’s youth. Various items of denim like pants‚ shirts‚ skirts‚ jackets‚ and belts‚ etc‚ are available in the global market. To give distressed denim look‚ many types of washing effects are given to denim fabric. Denim jeans have consistently been fashionable in American culture and also have changed in style significantly throughout the years. Denim was traditionally coloured blue with “Indigo
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1. TITLE OF THE STUDY A Study on “Brand awareness and perception towards branded jewellery with specific reference to Malabar Gold and Diamonds” 2. INTRODUCTION The gems and jewellery industry occupies an important position in the Indian economy and is one of the fastest growing industries in the country. In the late 1990s‚ the Indian jewellery market witnessed a shift in consumer perceptions of jewellery. Apart from its historical religious significance‚ Jewellery is valued as an important savings
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BRANDED OUTLETS vs MULTI-BRAND STORES Two basketball players X and Y wanted to buy Nike shoes‚ X went to a Nike showroom and Y went to a Shoppers Stop. X enjoyed the Nike store’s atmosphere where he was exposed to the exhaustive range and hence bought exactly what he was looking for. Y on the other hand‚ got spoilt with offerings from various brands but limited variety in each. He got to weigh his options and bought an Adidas which offered more value for money. Although both identified with Nike’s
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Table of Contents No | Tittle | Pages | 1.0 | Executive Summary | 5 | 1.1~1.2 | Objectives ~ vision and mission | 5 | 2.0 | Company Summary | 6 | 2.1 | Background | 6 | 2.2 | Company Locations and Facilities | 6 | 3.0 | Products and Services | 7 | 3.1 | Products Description | 7 | 3.2 | Competitive Comparison | 8 | 3.3 | Supply and Demand Details | 9 | 3.4 | Technology Needs | 10 | 4.0 | Market Analysis | 11 | 4.1 | Target Market | 11 | 4.1.1 | Target Market Segment Strategy
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Fan‚ Ying : Branding the nation: What is being branded? Journal of Vacation Marketing Volume 12 Number 1.2005 p. 4-13 Abstract: The paper by Fan explains what nation branding is. So first the difference between Nation branding and Nation brand is explained. Every Nation has a certain image with or without Nation branding. It examines the concept of nation branding‚ focusing especially on the question of what is being branded. The paper tries to explain what nation branding is and tries to explain
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