|Innovations For Global Relationship Management Assignment 2 | | | | | | | |By: Tenzin Lama 11247590 | |Wilson Lie 11267958
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What is Brand? American Marketing Association defines Brand as "Name‚ term‚ symbol‚ sign‚ or design or a combination of them‚ intended to identify a seller or a group of sellers and to differentiate them from those of competitors". Thus a brand identifies the seller or maker. A brand is a complex symbol that can convey up to six levels of meaning viz. Attributes‚ Benefits‚ Values‚ Culture‚ personality and User. Scott Davis suggests visualizing a Brand Pyramid in constructing the image of brand
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IJRFM Volume 2‚ Issue 3 (March 2012) (ISSN 2231-5985) A STUDY OF CONSUMER BEHAVIOUR WITH REFERENCE TO MOBILE PHONES IN SAMINATTHAM PANCHAYAT ‚ SIVAKASI BLOCK ‚ TAMIL NADU V. Alagu Pandian* Dr. J. Mohamed Ali** Upnish Yadav*** A. Mahendran**** ABSTRACT Consumer behavior is the act of individuals directly involved in obtaining and using economic goods and services‚ including the decision processes that precede and determine this act. Cell phone was developed in 1979. In India it was introduced
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Switzerland-based manufacturing WoS‚ Glenmark Holdings SAApart from these players‚ there are many other Indian firms who are ready to venture abroad for growth and development. Other major overseas acquisitions in recent years by Tata Steel‚ Hindalco‚ Bharti Airtel‚ etc have also been a part of their inorganic growth strategies.Investments Abroad - Government InitiativesThe overseas investment policy has been streamlined substantially- both in terms of scope and size‚ and more so‚ after the introduction of Foreign
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Arpita Mathur et al. / International Journal on Computer Science and Engineering (IJCSE) Cloud Based Distributed Databases: The Future Ahead Arpita Mathur Assistant Professor: Dept. of Computer Science Lachoo Memorial College of Science & Technology Jodhpur‚ Rajasthan (India) Mridul Mathur Assistant Professor: Dept. of Computer Science Lachoo Memorial College of Science & Technology Jodhpur‚ Rajasthan (India) Pallavi Upadhyay Assistant Professor: Dept. of Computer Science Lachoo
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A PROJECT REPORT ON “MARKET RESEARCH FOR VIDEOCON d2h+” FOR “VIDEOCON DTH+” SUBMITTED TO PUNE INSTITUE OF BUSINESS MANAGENT (PIBM) In partial fulfillment of Post Graduate Program in Business Management (PGPBM) BY DHEERAJ KUMAR MAURYA ROLL NO:-521/08 BATCH:-2008-10 IAEER’S PUNE INSTITUTE OF BUSINESS MANAGEMENT Survey No. - 499‚ Near Manas Resort‚ Bhugaon‚ Tal-Mulshi‚ Paud‚ Pune-411042(Maharashtra)‚ India DECLARATION I‚ Mr. Dheeraj Kumar Maurya hereby
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com/2011/07/22131927/Vodafone-Essar-posts-9-growth.html http://www.livemint.com/2012/02/09131051/Vodafone-India-posts-6-increa.html http://ovum.com/2012/01/27/vodafone-wins-a-major-victory-in-india-but-challenges-remain/ http://www.watblog.com/2011/07/19/airtel-vodafone-gain-market-share-in-the-indian-telecom-sector/
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Market Segmentation in Telecom sector: Its Role and Scope in Cellular Services in India Abstract Market segmentation plays a very crucial role in service sector. It helps in customizing the services to meet the needs of customers‚ so that they can get maximum satisfaction. It helps a customer to select a service that suits to his budget. Segmentation also helps in identifying the appropriate distribution channel for the services. It plays a very crucial role in increasing the return on investment
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financial services (Inspire Capital Ltd) and power generation (Inspire Infrastructure Limited). Inspire Group’s leading company‚ Inspire Communications‚ is India’s largest private sector information and communications company (after Bharti Airtel. Established in 2004)‚ with over 150 million subscribers. It has established high standard and quality in communication and information networks. It statuses among the top 5 telecommunications companies in the world by number of customers in
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Table of Contents Contents Page No. 1.0 Executive Summary From the dawn of human civilization people use many ways to communicate with each other and those ways of communication were changed or updated time to time because of new innovation and demand. The power of telephony is a new enterprise culture‚ from banking to agriculture to healthcare
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