Strategy may operate at different levels of an organization -corporate level‚ business level‚ and functional level. Corporate Level Strategy Corporate level strategy occupies the highest level of strategic decision-making and covers actions dealing with the objective of the firm‚ acquisition and allocation of resources and coordination of strategies of various SBUs for optimal performance. Top management of the organization makes such decisions. The nature of strategic decisions tends to be value-oriented
Premium Strategic management
Case #20 – Southwest Airlines Company History 1966 Rollin King approached Herb Kelleher’s law office with plan to start low-cost/lowfare airline Ran into legal problems‚ rival airlines in Texas did everything they could to block new airline Herb Kelleher was determined to start up airline 1971 – Lamar Muse Southwest CEO‚ background in industry to get it up and starting Raised $7 million in capital and private investors to purchase planes and equipment Flights started between Dallas
Premium Southwest Airlines Airline Low-cost carrier
TYPES OF CORPORATE DIVERSIFICATION When a firm chooses to diversify‚ it faces a decision as to how related the new business(es) is(are) to the existing businesses of the firm. When Charles Bluhdorn was CEO of a company called Gulf+Western in the 1950s‚ he diversified into a host of industries: motion pictures (Paramount Pictures‚ the makers of The Godfather‚ Chinatown‚ and other movies)‚ clothing‚ cigars‚ zinc mines‚ auto parts‚ and sugar‚ among others! In contrast‚ a company such as Cooper
Premium Strategic management Cash flow Free cash flow
Scandinavian Airlines: The Green Engine Decision Scandinavian Airlines serves 32 million people and is the largest airline in Scandinavia. It has been a first-mover in many areas and has built a positive reputation for corporate responsibility. Having decided to update its fleet with 55 Boeing 737s‚ SAS now has to decide whether to purchase DAC green engines. Arguments for and against purchasing the green engine – Director of Aircraft & Engine analysis Having spent almost five years on
Premium Environment Environmentalism Airline
independent regional airline. REX is an excellent example as it is the Australia’s largest regional airline outside the Qantas group of companies and operates routes in New South Wales‚ South Australia‚ Victoria‚ North Queensland and Tasmania. This study aims to examine REX current sustainable core competencies and its key strategic initiatives based on the SWOT and stakeholder analysis. Then‚ key stakeholder implications of REX’s strategies will be reviewed and a Corporate Balanced Scorecard that
Premium Strategic management
Since its official formation dating back to 1947‚ Singapore Airlines have founded its business on world-class service quality in the airline industry. Such a reputation is built on core aspects of the airlines service delivery which includes features like the friendly service‚ prompt flights and in-flight entertainment system. As consumers‚ we only see these final outcomes and therefore‚ often forget that these qualities are a product of much planning‚ trial and of course - teamwork. The efficient
Premium Motivation Singapore Airlines Decision making
Southwest Airlines Tracy D. Braswell Benedictine University The domestic airline industry is emerging from its lost decade. Carriers suffered two recessionary swoons (one due to September 11) and a fivefold jump in fuel prices causing fifteen carriers to go bust. As frequent fliers know too well the salvation for most airlines has been to stick passengers with fees‚ reservation changes‚ bags‚ food‚ movie and headset to name a few. None of it‚ however‚ went to Southwest Airlines two and a
Premium Airline Southwest Airlines
the Vietnam domestic air services market‚ there are Vietnam Airlines (VNA)‚ Jetstar Pacific Airlines (JPA)‚ Vasco‚ Viet Air‚ Air Mekong‚ Blue Sky Air. Espealcially‚ Vietnam Airlines is playing the commanding position on the net of domestic flying pathway. On the other hand‚ although The law of air service was newly promulgated in 2006 and give econmic components chance to join air transportation. However‚ up to now‚ Vietnam Airlines is still the firm commanding the market with the % of concentration
Premium Oligopoly
Southwest Airlines in 2010: Culture‚ Values and Operating Practices 1. Has the AirTran acquisition make good strategic sense for Southwest? For the past 40 years Southwest Airlines has been known as the market share leader in domestic flight travel in the United States. The company has always been known for excelling in differentiating themselves among other low-fare carriers by providing a reliable product and an excellent customer service. Moreover‚ Southwest has also proven to be a profitable
Premium Southwest Airlines American Airlines Airline
In 1992 Southwest Airlines was the only major airline in the US to post a profit. In 1993 the same airline outperformed its competitors. The CEO‚ Herb Kelleher stated the primary and most challenging SWA goal is to offer great service at low cost. SWA was able to meet and exceed this goal by competing using a new-game strategy. They sought to restructure the airline’s business to match company strengths. Instead of adapting to the way that other airlines operated‚ they created their own set
Premium Airline Southwest Airlines Cost