SOUTHWEST AIRLINES Presented by: Allan Abutin Rick Boone Peter Bond Bethany Lam Phuong Nguyen A. EXECUTIVE SUMMARY Southwest Airlines has been serving its customers since 1971 and has focused its business on convenience‚ customer service and low-cost flights. From the outset‚ the two founders were dedicated to success and the company has taken many steps since then to accomplish this. Through the use of technology‚ strategic placement of travel routes and keeping the business person
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requirement and government barrier such as air service agreement can act as barriers to entry. However‚ the deregulation of aviation industry in Asia Pacific region has resulted in more competitors entering the market. Furthermore‚ many full service airlines enter the LCC industry by launching their LCC version. For example‚ Nok Air set up by Thai Airways is a part of LCC industry in Thailand. Finally‚ industry rivalry is moderately high due to price as the basis of competition and high exit
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Southwest Airlines provides short haul‚ high frequency‚ point-to-point‚ low-fare services to and from 58 cities across the United States. The company is known for its low-cost fares and superior customer service in the airline industry. The company was started in 1971 with a motto still lived by today‚ "If you get your passengers to their destinations when they want to get there‚ on time‚ at the lowest possible fares‚ and make darn sure they have a good time doing it‚ people will fly your airline." This
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tagline. This short-haul airline believes that by focusing on friendly service‚ speed and frequent point-to-point departures‚ its low pricing is able to compete against car transportation. While other competitors try to delight customers by investing in meals‚ airport lounges and seating selections‚ Southwest chooses to eliminate or reduces investments in these industry’s competitive factors. As a result‚ Southwest’s low prices are unbeatable making them the preferred airline in the industry. With a
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Southwest Airlines Case Analysis Problem As a fledgling operation‚ how does a startup company compete within an established market in terms of price‚ performance and promotion Issues On February 1‚ 1973 Braniff airlines announced a half-price “Get Acquainted Sale” on all flights between Dallas and Houston. This was Southwest Airlines most profitable route. Southwest had to decide how to respond to Braniff Airlines move. Southwest Airlines is a startup business * They faced barriers to
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Case Executive Summary U.S. Airlines face many issues today that ultimately will lower profits. Heightened Security in airports‚ less people willing to fly and a slumping economy have put the airline industry at a disadvantage. Delta Airlines has reported recently a $2 billon dollar second quarter loss. Delta has been losing ground to smaller airlines that fly the same routes that supply Delta with approximately 70% of its revenue. Delta Airlines will attempt to become the first major
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7:20 American Airlines Matt Vinas 10/1/2012 1. Political: “In some cases‚ foreign governments limit U.S. air carriers’ rights to carry passengers beyond designated gateway cities in foreign countries.” This can affect the American Airlines company in the competitive airline industry because if some foreign governments deny the rights to U.S. air carriers to carry passengers beyond designated cities‚ the loyal customers of American Airlines would choose another airline that would be accepted
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Southwest Airlines Culture‚ Values And Operating Practices Essay retrieved from http://www.antiessays.com/free-essays/12682.html Case Study Southwest Airlines: Culture‚ Values and Operating Practices (in Thompson‚ A. A.‚ Strickland. A. J. and Gamble‚ J. (2005) Crafting and Executing Strategy (Fourteenth Edition)‚ McGraw-Hill‚ New York‚ pages C-636– C-664). Tasks The case study‚ prepared by Arthur A. Thompson‚ University of Alabama‚ and John E. Gamble‚ University of South Alabama‚ focuses on
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The mission of southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth‚ friendliness‚ individual pride and Company Spirit (Ruppel‚ 2012). The people of Southwest are the single greatest strength and most enduring long term competitive advantage (Kelly‚ 2012). Southwest Airlines started out as Air Southwest Co in 1967; serving only three local airport hubs in Texas. The hubs were San Antonio (SAT)‚ Dallas (DAL) and Houston International Airport
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