Educational institution: University College Birmingham Publication: January 2013 Edited by: Mohammed Adnan Suleman‚ Paula Seicaru‚ Reiss Coley-Laing & Gigel Maceasa Table of content Emirates Airlines Network Map 3 Emirates Airlines Fleet 5 Media Publications 8 Emirates is the world’s top airline brand 8 Emirates Airlines Branding Strategies 9 The Emirates Way 13 Emirates Brand Positioning 14 Living the brand 16 Sponsorships 16
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Managerial Economics IMB program 2010/11 Case studies presentations As mentioned in the description of the course‚ eight case studies will be presented. Each group must do both a written and oral presentation of assigned case study. It is important that contribution of each group member is evident and clearly documented. Written part of assigned case studies should not be longer than 10 pages (TNR 11‚ double space). The written and oral presentations are to identify the case’s main problems
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Qantas’s Core Competencies (by Yong) Based upon an independent study by Grant Samuel & Associates‚ Qantas is one of the most suc-cessful airlines in the world with solid long term growth potential (Qantas Airways Limited 2007). Qantas is one of the best performing airlines in the world with a number of very attractive core competencies as follows. Qantas’s Core Competencies Deccan’s Benefit if Merged with Qantas Strong brand: Qantas is a globally recognized brand that enjoys excellent
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market‚ influenced heavily specifically by the high growth rate of the Asian market. The following is a financial analysis of the anticipated launch of the 777 product line. The analysis includes a comprehensive quantitative financial analysis of the projects profitability along with a qualitative analysis of the strategic
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new jetliners. Enrique Dupuy is the chief financial officer and the man who led its search for wide body jets‚ meant form the start to run a real horse race. Dupuy is very competitive‚ his rule is “Whoever hits its target‚ win the order”. Boeing and Airbus are the two manufactures competing for Iberia to buy their jets. Toby Bright is Boeing’s top salesman for jets. John Leahy is a New York City native and the Airbus’s highest-ranking American‚ he pursues one goal: global domination over Boeing. The
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Piloting An Airplane There I was walking through the departure hall of Gate 32. A massive airliner jet was waiting for me to get my hand on and start flying it in a miles journey. Entering the cockpit of the Singapore Airlines Boeing 777-212 jet flight SQ115 to New York John F Kennedy Airport via Frankfurt. It is an exciting moment as it was my first time to fly this new jet as the captain. Today we will be flying from Singapore to Frankfurt with a distance of more or less 4‚000 miles and
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Strategic Management Content: 1. Background of Qantas 2. Analysis of Qantas External analysis a. What industry is it? b. General environment analysis c. The industry environment d. Competitive environment e. You now have material about opportunities Internal analysis f. The firm’s resources‚ tangible and intangible g. Capabilities identification h. Core competency analysis i. Value chain analysis j. Weakness k. Pulling it together l. Current strategies 3. Recommendation
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frequency of flights and a variety of routes to retain a yield premium‚ Jestar is working to sustain its low-cost case over its competition and serve price-sensitive consumers. Qantas continues to invest in products and services with the refresh of Airbus A330 and Boeing 737-800 fleets (Flynn 2014b)‚ in order to continue to leverage its flexibility in the domestic market. Moreover‚ they ’establish relationships with manufactures to adjust capital expenditure in line with financial performance and right-size
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Confirmation Manage my Booking Complete your trip Destination Guide Flying Blue Confirmation Your booking has been successful Your reservation confirmation has been sent to the e-mail address you indicated. You will receive your e-ticket(s) at the same e-mail address as soon as your payment has been received. Bank transfer payment may take up to several days. Important • Please note that new baggage rulesapply to tickets issued on or after 28 March 2010. • Please make sure
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destinations b. Increased capacity to existing destinations c. Addition of new code-share partners d. Capitalizing on our enhanced products and services by increasing yields 2. Transformation of the fleet with the acquisition of three more brand new Airbus A320 aircraft and the modernization of the long-haul A330 and A340 fleets‚ which include the addition of flatbed seating and sophisticated Audio Video On Demand (AVOD) entertainment systems. 3. Buildup of customer loyalty through continuous enhancement
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