Bibliography: WestJet Announces the Launch of WestJet Vacations Inc. (2006). Marketwire. Anonymous. (2005). A380 - mind the hype. Aircraft Economics. Anonymous. (2009‚ july 8). WestJet adds 11 new U.S. and international destinations. Ottawa. Anonymous. (2009). WestJet adds 11 new U.S. and international destinations. Anonymous. (2010). WestJet reward programs
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Strategy in the Market Place: Malaysia Airlines (MAS) has announced their new business plan for year 2012‚ aiming to restore their profitability on the premium sector‚ as to become the preferred premium carrier. (Business Plan‚ Our Way Forward‚ December 2011‚ page7) By achieving the vision as to become the preferred premium carrier‚ they will be launching a new regional premium airline. In the first half of 2012‚ they will launch new short-haul brand‚ flying an entirely new Boeing 737-800 fleet
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McKinsey Quarterly. Strategy Anthology‚ pp.81–90. Dahlstrom‚ P.‚ Deprez‚ F. and Steil‚ O.‚ 2004. Meeting the no-frills mobile challenge. The McKinsey Quarterly. October 2004‚ pp.9–11. Dow Jones International News 2007. Emirates Plans To Double Airbus A380 Order To 110. [Published 8 September 2007]. Available from:http://www.factiva.com. [cited 8 September 2007]. Garsombke‚ D.‚ 1989. International Competitor Analysis (Special Issue: Competitive Analysis). Planning Review. [online]. [Published 1 May
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References: A.C Pigou‚ 1932. The Economics of Welfare. Airbus website. Airbus A380. See The Big Picture. http://www.airbus.com/en/aircraftfamilies/a380/index2.html Allen Hershkowitz‚ Darby Hoover‚ Peter Atkin‚ 2006 Andrew Mackenzie and David Rice‚ 2001. Ethics and the Multinational Corporation‚ in the Moral Universe. BBC News‚ UK‚ Feb 26‚ 2008. Airline
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Specimen Paper 2012 How does an understanding of the influences on operations contribute to business success? Executive Summary: Qantas is Australia’s largest domestic and international airline. Although Qantas is primarily a passenger airline‚ air freight is also an integral part of its core business. Other Qantas operations include catering‚ tourism and E-commerce devoted to transport and travel. In order to have an effective business and operations process‚ a company‚ like Qantas must be
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2. Introduction The purpose of this report is to compare and evaluate the adaptation of the marketing mix (MM) of two airlines with respect to a certain marketing tactic. Therefore‚ Etihad Airways‚ the national carrier of the United Arab Emirates (UAE) and the South African low-cost carrier Mango have been chosen for the comparison. Hence‚ brand positioning and awareness will be appraised as a marketing tactic for both airlines. Secondly‚ this report will compare and evaluate how these two airlines
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Business Studies Notes Role of operation management: Strategic role of operations management- Operations refer to the business processes that involve transformation or‚ more generally‚ ‘production’. Applies both to the manufacturing and services sector. Turning raw materials and resources into outputs of finished goods or products. Qantas operations are strategically important because most organizational activity comprises the day to day activities within the operation function. * Cost leadership-
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MASTER OF BUSINESS ADMINISTRATION AWARDED BY NOTTINGHAM TRENT UNIVERSITY ASSIGNMENT SUBMISSION FORM Note: Students must attach this page to the front of the assignment before uploading to WECSERF. For uploading instructions please see the help file online Name of Student: Abhilash Vijayan Student Registration Number: SG 229 ------------------------------------------------- Module Name: Contemporary issues in strategic marketing Module Number: WEC-MBA-10-0506 Assignment Title:
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References 9 Group Task Report 11 1.0 Introduction Emirates Airlines is one of the most excellent airline companies and the headquarters are located in Dubai. At the beginning of the foundation‚ Emirates Airlines just lease a Boeing 737 and an airbus A300B4 with the development of the policy. The company expansion constantly and benefit a lot after three years. In 2003‚ the Paris Airshow‚ Emirates Airlines announce that they have bought 71 new passenger planes and the total value are 19 billion
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1.0 WORLD AIRLINES BASED MARKET 1.1 The size and volume of world aviation based market Aviation is the design‚ development‚ production‚ operation‚ and use of aircraft‚ especially heavier than air craft. General aviation includes all non-schedule civil flying‚ both private and commercial. General aviation may include business flights‚ air charter‚ private aviation‚ light training‚ ballooning‚ parachuting‚ gliding‚ hang gliding‚ aerial photography‚ food launched powered hang gliders‚ air ambulance
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