FACULTY OF APPLIED SCIENCE‚ BUSINESS AND COMPUTING MGMT7.04 STRATEGIC OPERATIONS MANAGEMENT Assignment 3 DUE: Monday‚ 27 May 2013‚ at 8.15 am. Weighting: 30 % of final mark Semester 1‚ 2013 Background This assignment is based on Chapters 5‚ 7‚ 8‚ 9 and 10 of the text (Slack & Lewis‚ 3rd edition) as detailed below. You will need to study and use some of the models or frameworks
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new Entrant is traditionally low due to high existing loyalty to major brands(airbus and boeing)‚ high fixed costs in R & D‚ scarcity of resources (technical )‚ high costs of switching companies (maintenance cost)‚ government restrictions or legislation‚ but with increasing backlog it might just open doors for a few interested players. Bargaining Power of Suppliers is high as it is mainly dominated by Boeing and Airbus. For
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Materials for Aircraft Structures‚ New York: American Institute of Aeronautics and Astronautics‚ Inc Ireland‚ R Johnson‚ G.‚ Scholes‚ K. and Whittington‚ R. (2008). Exploring Corporate Strategy‚ 8th edition‚ Prentice Hall Lamba‚ N Mayer‚ S.‚ (2008). Airbus versus Boeing- Strategic Management Report‚ GRIN Verlag Mintzberg‚ H.‚ Ahlstrand‚ B Mintzberg. H.‚ Quinn‚ J. B.‚ and Ghoshal‚ S. (1999). The strategy process‚ Pearson Education Mintzberg‚ H.‚ Ahlstrand‚ B MyBoeingFleet‚ (2012). Commercial Aviation
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Power of supplier Every industry has some suppliers these suppliers have their own effect on the industry for airlines. There are only two options Boeing and Airbus. All airline company have the same situation. Both of them provide almost same standards aircraft and hence switching to Air Asia is low. Moreover Air Asia place order form Airbus to expend its routs to international routes so power of supplier may be reduced as Airbus’s profit may be influenced by Air Asia . Generally power of supplier
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Lufthansa Lufthansa Lufthansa In January 1985‚ a German company that uses Deutschmarks made a large purchase from a U.S. company that uses U.S. dollars‚ and needed to evaluate the best hedging alternatives to secure the least possible cost. The Chairman of Lufthansa‚ Herr Heinz Ruhnau‚ purchased twenty 737 jets from Boeing. The total purchase price was $500‚000‚000‚ which was payable in U.S. dollars on delivery of the aircrafts in one year. Chairman Ruhnau chose a partial cover by hedging
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1. Define the short-run and long-run and provide an aviation example. 2. In the short-run‚ Airbus manufactures aircraft at its existing factories; however‚ labor and other inputs such as those components purchased from suppliers (engines are one example) are variable. Airbus has received a substantial number of new orders and will increase its monthly aircraft production rate. Explain why the MPL will decrease above some level of labor as more workers are added. How does this decrease in MPL result
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1. Define the short-run and long-run and provide an aviation example. 2. In the short-run‚ Airbus manufactures aircraft at its existing factories; however‚ labor and other inputs such as those components purchased from suppliers (engines are one example) are variable. Airbus has received a substantial number of new orders and will increase its monthly aircraft production rate. Explain why the MPL will decrease above some level of labor as more workers are added. How does this decrease in MPL result
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changing industry. So‚ what is the impact of the macro environmental factors on Ryanair’s future development? Comac‚ a technological ambition for China‚ is a potential future competitor of Boeing and Airbus in the aircraft production industry. The Chinese plane would likely cost 10% less than Boeing and Airbus jets. Ryanair’ CEO Michael O’Leary has been publicly enthusiastic about the Chinese company’s plans‚ saying that it could provide a further 5% savings in the company’s costs. This would be a possibility
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necessary to understand the construction and systems of the landing gear of the Airbus A320. Operation of the landing gear is made possible through extension/retraction‚ steering‚ braking and damping systems. In order to maintain the safety of the aircraft‚ the design of the landing is satisfied to the legislation of the European Aviation Safety Agency . With the knowledge of the landing gear construction of the Airbus A320‚ the forces on the construction calculated during different flight phases
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LUFTHANSA CASE ANALYSIS Executive Summary Lufthansa CEO Herr Ruhnau was under-fired for his hedging decision on the purchase of 20 Boeing aircrafts which cost Lufthansa an additional DM 225M back in Jan. 1985. Some criticisms are valid to a certain degree given the strict covenants and guidelines Ruhnau had to work against however others are base-less such as forcing Ruhnau to step down as CEO. This case analysis will discuss the hedging alternatives Ruhnau considered‚ the decision that
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