Cathay Pacific‚ Lufthansa and Thai Airways p1/19 BBA2 - Marketing 1 – Prof. Taylor Term Paper – SS/02 Cathay Pacific‚ Lufthansa‚ and Thai Airways By Stefan Broda‚ Dennis Damer‚ Suttinee Keawsuwan‚ Yin Tong‚ and Li Xin Table of Contents 1. Introduction ............................................................................................................................ 2 2. About the Three Companies................................................................................
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Airbus and Boeing - Aircraft Manufactures of all time The ultimate goal of any industry is to increase its revenue. Such is the case for the airline craft manufacturing industry as well. To the underlying structure of this aircraft manufacturing industry Five force analysis will help us indicate if firms will face strong or weak competitive forces. Let us use the five force framework to help identify the key structural features of industries that determine the strength of the competitive forces
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Project Economics/ Feasibility The demand for very large aircraft (VLA) which is forecasted to be around 1550 planes including passenger jumbo jets and freight carriers in the next 20 year period provides an opportunity for Airbus to capture this market with its A3XX. The cash flow and commercial viability is analysed below. Discount Rate: 6% + 0.84*6 = 11.04% Growth Rate: 2% = inflation Tax Rate = 38% Year Units Sold Free Cash Flow PV of Cash Flow 2001 0 $ -682.00 $ -682.00 2002 0 $ -1
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Airbus A3XX: Developing the World’s Largest Commercial Jet (A) By Anson Boodhai Embry-Riddle Aeronautical University ABSTRACT On June 23‚ 2000‚ Airbus Industries’ Supervisory Board approved an Authorization to Offer (ATO) the A3XX‚ a proposed super jumbo jet that would seat from 550 to 990 passengers‚ have a list price of $216 million‚ and cost $13 billion to develop hauls larger shipments. This paper compares Boeing and Airbus in very large
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manufacturer’s orders. 5. Competitive Rivalry: High. Boeing and Airbus compete intensely in the large passenger jet aircraft market. Boeing was the market leader for many decades‚ but recently Airbus has challenged its position. Since industry growth is slow‚ both companies fight for market share. Issues the 787 will address: Bargaining power of the airlines that place huge orders and the competitive rivalry between Boeing and Airbus have the largest impact on profitability in the aircraft industry
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Prepared for: Professor Nicolas Kuzm Topic Paper 3: Boeing Aircraft Company vs. Airbus Managerial Economics Fall 1‚ 2012 Section OB September 2‚ 2012 Introduction: For decades‚ Boeing and Airbus have struggled for dominance in the large commercial aircraft market. In 2010 and 2011‚ the World Trade Organization ruled that each firm has received illegal subsidies from the governments of the United States and the European Union‚ which have enhanced their competitive positions
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NEWS FLAVOR http://newsflavor.com/opinions/airbus-a380-what-went-wrong/ Airbus A380: What Went Wrong? [pic]Published by Miqdad Sibtain on March 12‚ 2009 in Opinions “In most airline programmes of this size – including those of our competitors – things can run a little later than originally planned.” – Airbus spokesman. “I am extremely sorry vis-à-vis investors that have placed their confidence in EADS. This announcement came as a big blow. But we will create recovery.” - Noel Forgeard
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In 2006‚ the Airbus A380 came under fire due to manufacturing issues that lead to an almost two-year delivery delay . The Airbus CEO‚ Noel Forgeard’s overly ambitious plan‚ poor product management‚ breach of public information responsibility‚ and insider trading‚ make him my choice of worst CEO. Nicola Clark and Katrin Bennhold emphasized that a leader is not likely to be effective without planning ‚ especially for an ambitious plan like the A380. While Forgeard promised to deliver the first A380
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Situational Analysis‚ Airbus. Porter’s Five Forces. Risk of Entry by Potential Competitors – The aviation industry is a very difficult industry to enter‚ and the risky of entry by potential competitors is extremely low. Rivalry among established companies – The intensity of rivalry among established companies within the aviation industry is very high. Currently the only competitor or Airbus is Boeing. Both of these companies gain market share from each other using prices‚ product design‚ advertising
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TITTLE: ‘‘THE AIRLINE INDUSTRY’’ (VIRGIN ATLANTIC AIRLINES) Contents 1) Introduction to airline industry 2) Drivers of globalisation using yip’s model 2.1 Market globalisation 2.2 Cost globalisation 2.3 Globalisation of government policies 2.4 Globalisation of competition 3) Localisation- arguments against globalisation 4) Pestle Analysis 5) Porter’s 5 forces analysis and their application to Airline industry 5.1 Rivalry amongst Existing Firms 5.2 Threat of substitution 5.3 Threat
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