dream. This idea is generated when he was studyingin England and wanted to go home during term break but was rejected by his father becausethe flights tickets are expensive. Later‚ he started a company under the name of TuneAir Sdn.Bhd to take over AirAsia‚ Malaysia’s second national carrier with the tagline “now everyonecan fly”. I like his idea that everyone can fly because not much people afford to go overseaswhen the flight ticket are expensive‚ especially it happens when only one company dominatethe
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and Threats Analysis for AirAsia 1.0 Strengths Ø Air Asia has a very strong management team with strong links with governments and airline industry leaders. This is partly contributed by the diverse background of the executive management teams which consists of industry experts and ex-top government officials. For example‚ Shin Corp (formerly owned by the family of former Thai Prime Minister - Thaksin Shinawatra) holds a 50% stake in Thai AirAsia. This has helped AirAsia to open up and capture a
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discuss regarding the information system and technology implemented by Air Asia which make the company become so successful‚ the current and future business alignment strategy and business operation of Air Asia. History – Air Asia Establishment AirAsia was established in 1993 and commenced operations on 18 November 1996. It was originally founded by a government-owned conglomerate DRB-Hicom. On 2 December 2001‚ the heavily-indebted airline was purchased by former Time Warner executive Tony Fernandes’s
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[citation needed] ------------------------------------------------- Launching AirAsia[edit] It was through Datuk Pahamin A. Rejab‚ the former secretary-general of the Malaysian Domestic Trade and Consumer Affairs Ministry that Fernandes came to meet with then Prime Minister‚ Tun Dr. Mahathir Mohamad in October 2001. Instead of starting from scratch‚ Mahathir advised Fernandes to buy an existing airline instead. AirAsia‚ the heavily-indebted subsidiaryof the Malaysian
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type of the person that he is. He is an independently-minded person who knows when to trust his gut. With his marketing and entrepreneurial ability‚ he was able to make his dream come true. Dato ’ Sri Anthony Francis Fernandes – founder CEO of AirAsia 2. Entrepreneurial Strategies of Tony Fernandes. a. A good grasp of finance. Fernandes is an accountant by training and good at numbers. Educated at the London School of Economics‚ from 1987 to 1989 he worked as the financial controller of
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Entry strategy for Airasia Marketing Management Table of Contents Objectives………………………………………………………………………………………………………………….3 SWOT Analysis 4 PESTEL analysis 5 Market Segmentation and Target Market 6 Positioning 7 Pricing Strategy 8 Placement Strategy: 9 Promotion Strategy: 9 Conclusion……………………………………………………………………………………………………………………………………… 11 Appendices 12 References……………………………………………………………………………………………………………………………………..14 AirAsia is a Malaysian low-cost airline headquartered near
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Mahathir suggested that Tune Air could acquire an airline by taking over the ailing AirAsia‚ a sister airline of Malaysia’s national carrier‚ Malaysia Airlines‚ that was set up to cater flying domestic routes not serviced by the national carrier. Mahathir felt that the needs of the Government and Fernandes’ ambition were deemed to be suitable and a good match at the time. Fernandes had reinvented and remodeled AirAsia based on the highly successful Irish budget airline‚ Ryannair. It targeted millions
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projected that the total figure of air travelers in the country will be as much or higher than 100 million this year‚ 11 percent up from 2013’s estimated 93.56 million. To comply with the towering demand‚ budget airlines Citilink‚ Lion Air and AirAsia have all set increase plans for this and the coming years. The budget airline unit of national flag carrier Garuda Indonesia‚ Citilink‚ will receive eight Airbus A320s sometime between June and December this year to make-up international routes
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Kuratko (2009) Introduction to Entrepreneurship. 8th ed. Asia: South-Western. C. Henry‚ F. Hill‚ C. Leitch (2003) Entrepreneurship Education and Training. Great Britain: Ashgate Publishing Limited. Anon. (2007) Tony Fernandess [Online]. Malaysia: AirAsia. Retrieved from: http://www.etawau.com/Who/T/TonyFernande.htm [Accessed 20th October 2010]. Jeff Chu (2007) The $3 Flight [Online]. Malaysia: Portfolio.com. Retrieved from: http://www.entrepreneur.com/growyourbusiness/portfoliocombusinessnewsandopinion/article185664
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profitable airline." when the oil prices is in an increasingly competitive environment. AirAisa‚ the most famous budget airline in Asia won the Skytrax World’s best low-cost airline award in 2009 and 2010. The operation strategy and business model of AirAsia is similar with Ryanair‚ seems that there are no differences in the attitude and perception of passengers from two very different continents. Spring Airlines‚ as the only low-cost airline in China‚ earnings nearly 4 million in the first 8 months of
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