ALTERNATIVE MARKET STRUCTURES It is traditional to divide industries to categories according to the degree of competition that exists between the firms within the industry. There are four such categories. At one extreme is perfect competition‚ where there are many firms competing. Each firm is so small relative to the whole industry that it has no market power to influence price. It is a price taker. At the other extreme is monopoly‚ where there is just one firm in the industry‚ and hence no competition
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export in 1993‚ with a modest quantity & value‚ GFC is now exporting its products to the tune of US$ 12 million annually to more than 30 countries in the World. GFC fans became an instant success due to their quality and durability in the entire markets share these were introduced including countries in Asia‚ Middle East‚ and Africa & Europe. GFC became the first electric fan manufacturing company to win Export Trophy Award in Pakistan. Now‚ GFC has won its 12th Export Trophy Award. GFC also
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Dato’Sri Anthony Francis Fernandes (also known as Tony Fernandes) is a Malaysian Entrepreneur and the founder of Tune Air Sdn. Bhd.‚ who introduced the first budget no-frills airline‚ AirAsia‚ to Malaysians with the tagline "Now everyone can fly". 30 April 1964 1977 ~ 1983 1987 1987 ~ 1989 1989 ~ 1991 Born in Kuala Lumpur Educated at Epsom College (London) Graduated from the London School of Economics Work as Finance Controller in London Became the youngest-ever Managing Director of Warner
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Introduction to AirAsia Established in 1993 and officially started its operation on 18 November 1996‚ AirAsia is a low cost carrier (LCC) airline in the aviation industry. On 2 December 2001‚ the heavily-indebted government-linked commercial airline was bought over by the current Chief Executive Officer (CEO) of AirAsia‚ Tony Fernandes. From then‚ AirAsia cleared its former debts which worthed USD 11 million and became a profit-making low cost carrier. The main hub of AirAsia is in Kuala Lumpur
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optimize price. It is an organization with a very desirable position in the world; very few companies can experience the opportunity to determine their own prices without loosing significantly market share. OPEC is considered a Monopolistic-Cartel type of organization. Firm’s demand curve This type of structure has the advantage that while increasing oil prices may shift the demand curve. The model allows backstop technology and tariffs on oil imports; therefore‚ the imposition of tariffs to importing
Free OPEC 1973 oil crisis Petroleum
AirAsia is a Malaysian low-cost airline. It operates scheduled domestic and international flights and is Asia’s largest low fare‚ no frills airline. AirAsia was a pioneer of low cost flights in Asia. It is also the first airline in the region to implement fully ticket-less travel and unassigned seats. The airline was established in 1993 and started operations on 18 November 1996. It was originally founded by a government-owned conglomerate DRB-Hicom. On 2 December 2001‚ the heavily-indebted airline
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Introduction By the late- 1990s fast-food chain McDonalds had enjoyed 40 years of exceptional performance. McDonald’s brand mission is to be a customers’ favorite place and way to eat. McDonald’s worldwide operations are aligned around a global strategy called the Plan to Win‚ which center on an exceptional customer experience – People‚ Products‚ Place‚ Price and Promotion. They are committed to continuously improving theirs operations and enhancing customers’ experience. McDonalds place the customer
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I choose the two companies are AirAsia Berhad and Malaysian Airline System Berhad. This two companies are the flying company in Malaysia. AirAsia Berhad (MYX: 5099) is a Malaysian-based low-cost airline. AirAsia is Asia’s largest low-fare‚ no-frills airline and a pioneer of low-cost travel in Asia.AirAsia group operates scheduled domestic and international flights to over 400 destinations spanning 25 countries. Its main hub is the Low-Cost Carrier Terminal (LCCT) at Kuala Lumpur International Airport
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International Element/ Global Condition The main global competitors of AirAsia are Firefly‚ Tiger Airways and Jetstar Asia. All these international airlines have adapted the AirAsia’s low cost concept and can be a threat to AirAsia. “Knowing the increase of competition in the market‚ AirAsia applied the adaptation process (Hanan & Freeman‚ 1984) by expanding its operation to long haul services to various destinations. Moreover‚ AirAsia realised the price is destructive and try to avoid direct price
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K. 1995].This means that services are provided by the Airasia also can classify as a product. Airasia had extended its services to different part of world. The research was found that‚ the majority of respondent was moderately satisfied in every part of product. When considering in each part of product researcher found that‚ respondents satisfied in part of quality of food and beverage‚ AirAsia magazine‚ variety of food & beverage and AirAsia souvenir respectively. 3.2 Price Price is for the marketers
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