1. Company history 2.1 The sector that the AirAsia Berhad operates is in airline transportation. 2.2 Brief explanation of AirAsia Berhad history AirAsia was established in 1993 and began operations on 18 November 1996. It was originally founded by a government-owned conglomerate‚ DRB-Hicom. The heavily-indebted airline was bought by former Time Warner executive Tony Fernandes’s company Tune Air Sdn Bhd for the token sum of one ringgit with 40 million ringgit worth of debts
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CAEA 3301 AIRASIA BERHAD DATE OF SUBMISSION: 2 APRIL 2008 QUESTION 1 COMPANY BACKGROUND AirAsia is one of the businesses that have successfully adopted cost leadership through operational effectiveness and efficiency. The cost advantages have enabled AirAsia to become the Asia’s leading low fare airline. Established on 12 December 2001‚ AirAsia has been such a big phenomenon in airline industry especially in Asia. By using a simple but strong slogan “Now Everyone Can Fly”‚ AirAsia has successfully
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1. Abstract This report consists of an internal and external analysis of AirAsia using various methods including a PEST‚ Organization analysis‚ SWOT analysis and Porter’s 5 forces model. The main outcomes of the report are: 1.1 Conclusions reached: 1.2 Recommendations reached: 2. Introduction The company chosen for this report was AirAsia. The assignment required that: • A management report of 3‚500 to 4‚000 words is written on an organization. The report should describe‚ analyze and assess
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Deliverable ECO/561 February 12‚ 2012 : This week our objectives include how to determine pricing strategy to meet organizational goals‚ ways to implement non barriers to entry based on market structure‚ ways to increase product differentiation based on market structure‚ and ways to reduce costs for an organization. We will discuss three categories from the objectives‚ which includes monopoly‚ games‚ and strategies. Each topic includes the topic we feel comfortable with‚ any
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the world. Moreover‚ as the Malaysia flag carrier‚ Malaysia Airlines had played a vital role in contributing to the economic and social integration of the country as a whole. Malaysia Airlines will consistently commit to its planning as to maximize market penetration with a reasonable number of aircraft type and fleet resources. Malaysia Airlines has set a business objective to become the No 1 airline in Asia by 2015 in terms of service quality and profitability. Branding From the late 1990s up
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Market Structure Simulation Armani Nelson Professor William Johnson ECO/365 April 24‚ 2012. In the simulation Differentiating between Market Structures I learned about the four market structures‚ which are perfect competition‚ monopoly‚ monopolistic competition‚ and oligopoly. I learned about cost and revenue curves within the market structures and how these structures work within an organization. The simulation also dealt with prisoner’s dilemma‚ price war and duopoly. The prisoner dilemma
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learning team began discussing the topic of market structures. According to our readings‚ there are four different types of market structures such as pure competition‚ a pure monopoly‚ a monopolistic competition‚ and an oligopoly. Each one of these market structures are diverse in definition‚ characteristics‚ and in application‚ which will be further explained later in detail. We had learned that each one of these four market structures can be applied to businesses‚ organizations
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its long-term profitability. You will evaluate the differences between market structures and review the organization’s strategic plan‚ marketing overview‚ market surveys‚ and other material to evaluate the organization’s competitiveness in the marketplace‚ including its customers’ views. In the process‚ you will identify the market structure that you believe best applies to this organization‚ and assess how the market structure positively and negatively affects the firm’s long-term profitability.
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Qustion1 Identify and explain the market structure in which the company is operating Pos Malaysia Market structure * Monopoly firm Introduction (Pos Malaysia) Pos Malaysia Berhad is Malaysia’s premier physical communications provider. Pos Malaysia also has a widespread network of 701 post offices all over the country‚ in addition to its network of mini post offices‚ mobile post offices‚ postal agents and stamp agents‚ making it one of the most extensive retail networks in Malaysia
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Task 1: explain how market structures would determine the pricing and output decisions of twinnings. Market structure: The interconnected characteristics of a market‚ such as the number and relative strength of buyers and sellers and degree of collusion among them‚ level and forms of competition‚ extent of product differentiation‚ and ease of entry into and exit from the market. There are some determents of market structure which are The level of entry and exit barriers Identity of products
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