INTRODUCTION AND HISTORY AirAsia is a very successful low cost carrier. In a very short time‚ it became a market leader in the Asia region. The company successfully adopted cost leadership through operational efficiency and effectiveness. Using the slogan “Now Everyone Can Fly‚” AirAsia positioned itself successfully in the niche LCC market. AirAsia was the creation of former music publisher Tony Fernandes. After watching a television show in a pub about easyJet successfully competing against British
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Nowadays‚ the competition among airplane industries is very tough. According to Daniel Chan (2000)‚ with just about two years to go to the turn millennium‚ air wars over Asia are hotting up‚ with some of the world’s biggest airlines engaged in intense over Asian skies[1]. Each Of Airplanes Company in the world trying to conduct some strategies to compete with another competitor in their industry. A lot of airplane companies come out with different strategies to make their company better than their
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INTRODUCTION AirAsia Berhad is part of the AirAsia Group‚ is a world most famous low cost airline that operates wide networks both domestically and internationally. AirAsia lead the way low cost airfares in Asia and is now currently the largest low fare‚ no-frills airline in Asia. It is also one of the largest airlines in all of Asia in terms of passengers carried. AirAsia has also been voted the World’s Best Low Cost Airline in 2009 and 2010. AirAsia Berhad is currently based
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competing or die. Low Cost Carrier in airline industry begin more famous start since 36 year ago by southwest airline‚ which now is the third largest airline in the world. AirAsia from Malaysia that start their operation in 1996 and transform their carrier into Low Cost carrier in 2001 after bought by Tony Fernandes. Not just AirAsia also Tiger Air from Singapore come with their Low Cost Carrier‚ and also Lion Air from Indonesia come with another Low Cost Carrier‚ and Jet Start from Australia that has
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SYSTEM) ASSIGNMENT 1: CASE STUDY: AIRASIA – Now Everyone Can Fly Questions: * What is Air Asia Business Model? How does information system support this business model? 1.0) AirAsia business model AirAsia business model is low cost‚ low fare and no-frills air line. AirAsia Pan Asia plan targeted to million of Asians who wanted basic air transportation at cheap price AirAsia achieved low cost by following method: 1) Single class‚ no frills service AirAsia operates on single-class service
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AirAsia‚ the most successful and leading low fare carrier in Asia Pacific region is practicing a concentration strategy since it takes over by Tony Fenendez in late 1990s. I strongly believe this strategy will continue to work if it is under the leadership of Tony Fenendez. The concentration strategy under the current practice will able to make AirAsia remain competitive:- 1. Managing Cost of Human Capital. Multi tasking Cabin Crew. Where all the Cabin crew are required to handle check in ticketing
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Macro-environment Analysis on AirAsia and its effect on Marketing Decision Making | Prepared by Gajanayagam Jeyasundram | | | | This paper looks at a comprehensive macro-economic analysis using PESTEL and how it influenced marketing strategy and initiatives at AirAsia. | Table of Content | Content | 1.0 | Introduction * 1.1 Company Background | 2.0 | Macro-environment Analysis * 2.1 Demographic Factors * 2.2 Economic Factors * 2.3 Natural Factors * 2.4 Technological
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Airlines (MAS) and AirAsia Bhd (AirAsia) is a positive move as it would eliminate irrational competitive pricing‚ allow economies of scale‚ higher bargaining power and synergies. Hong Leong Investment Bank Bhd (HLIB) said AirAsia‚ as Malaysia’s only low-cost carrier player‚ would have better control over supply and yields without competition from FireFly‚ MAs-owned low-cost unit. “There are higher chances of AirAsia plying for routes‚ which were previously exclusive to MAS. “Hence‚ AirAsia will be able
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Challenge is to Harness this Growth to Make the Development Process More Inclusive‚ Strengthen Food Security‚ Improve Education Opportunities and Health Facilities Both in Rural and Urban Areas ; Discussions Underway to Build Consensus on Further Liberalisation of the FDI Policy in Retail and Defence Sector: FM The Union Finance Minister Shri Pranab Mukherjee said that there is need to explore innovative approaches to sustain high growth with stability. Shri Mukherjee said that the challenge
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GLOBALISATION AND LIFE INSURANCE Dr. H. Sadhak Director‚ Management Development Center Life Insurance Corporation of India A. Globalisation & Liberalisation Globalisation‚ according to Penguin Dictionary of Economics‚ “Stresses the geographical dispersion of industrial and service activities (for example research and development‚ sourcing of inputs‚ production‚ distribution) and the cross boarder networking of companies (for example through joint ventures and the sharing of assets”. According
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